--- title: 'Senior E-Commerce Executive at Blood' canonical: 'https://feeny.ai/job/senior-e-commerce-executive-blood-bangkok-jht1jggryap5' type: 'job' last_seen: '2026-09-11' --- # Senior E-Commerce Executive at Blood - **Company:** Blood - **Location:** Bangkok, Thailand - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-09 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.lever.co/pslove-pte/f2b9fe94-42e2-406c-b69b-e077a3a3fbcc ## Job description Hello. We’re Blood. Our purpose is to revolutionize periods. Who are we? Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. Who We’re Looking For / The Role We are looking for a hands-on Ecommerce builder to grow and scale our Thailand ecommerce business from the ground up. As a member of Blood Thailand’s pioneering team, you will work hand-in-hand with the Key Accounts, Marketing and Launcher team to accelerate growth and make Blood a household name. This is a high-impact, entrepreneurial role where you’ll own both strategy and execution, with ownership to localise our ecommerce strategy and drive execution and initiatives that challenge the dominance of established multinationals. What you will do: - Ecommerce Sales Ownership & Growth Execution (60%) - Own and drive ecommerce GMV and sales targets for Thailand - Accelerate growth through: - Platform campaigns (e.g. double-digit, payday, mega campaigns) - Tactical promotions (e.g. bundles, vouchers, flash deals) - Always-on performance marketing - Optimise digital marketing execution and spends based on performance and ROI and identify opportunities for reallocation and incremental investments - Growth Hacking & Experimentation (20%) - Drive rapid experimentation across: - PDP optimisation (images, copy, bundles) - Pricing and promo mechanics - Ad creatives and targeting - Optimise key metrics: - CTR, ATC, CVR, AOV, ROAS - Identify quick wins to accelerate early traction and proof of concept - Platform & Partner Management (10%) - Own relationships with key ecommerce marketplace platforms - Negotiate for visibility, placements, and campaign support - Manage local partners (e.g. fulfilment, enablers, agencies) - Cross-Functional Collaboration (10%) - Work closely with regional teams: - Marketing (campaigns, content, digital assets, influencers) - Operations (demand planning, inventory, fulfilment) - Ecommerce (best practices and playbooks) - Work closely with local sales and marketing to ensure strong alignment between marketing campaigns, online demand, and offline distribution What you should have: - 2–5 years of direct, hands-on experience in Thailand ecommerce (Shopee, TikTok Shop, Shopify), preferably for FMCG brands - Preferred 0 to 1 experience in building and scaling ecommerce channels (or in an early-stage start-up environment) - Strong understanding of performance marketing fundamentals and metrics such as CTR, ATC, AOV, CVR - Highly hands-on with a bias for action; comfortable with strategising and executing - Strong analytical skills with ability to translate data into actionable insights, and then executing and iterating - Native Thai speaker + fluent in English Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia. Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by top angel investors in SE-Asia. Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between. ## About Blood ## Company Overview - **One-liner**: Blood is a skin-first, high-performance period care company that designs and provides innovative products for people who bleed, including pads, cramp relief patches, and baby diapers. - **Entity Type**: Private (funding stage: Series B – last round led by DSG Consumer Partners, March 2025) - **Headquarters**: Singapore, Singapore - **Founded**: 2014 - **Founders**: Caleb Leow (Co-Founder, Business & Product) and Peck Ying Tan (Co-Founder, Growth & Product) ## Core Business - Primary industry/industries: Wellness and Fitness Services, Consumer Health & Wellness, Personal Care - Target customers: B2C (direct-to-consumer via e-commerce and retail), B2B (corporate wellness programs, workplace period care) - Mission or purpose statement: “Revolutionize periods” – making period care accessible, inclusive, and high-performance through innovative, skin-friendly products. ## Products & Services - **[Blood Pads]**: The world’s first 100% corn topsheet sanitary pads, available in multiple lengths (25cm–41cm). Focused on skin comfort and sustainability. Sold direct-to-consumer and through channels across Southeast Asia and India. - **[MenstruHeat]**: A drug-free, heat-based cramp relief patch for menstrual pain management. Also marketed for neck, back, and knee aches. - **[No Days Off (NDO) Diapers]**: Better-for-baby diapers, a newer product line launched to expand beyond period care into broader personal care. - **[Free Pads Day Corporate Program]**: A B2B wellness initiative providing free pads to offices; reached over 250 workplaces and 50,000+ female employees in Singapore and Malaysia (2024-2025). ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Total Funding – USD 4,001,840 across multiple rounds. Series A (USD 2.5M, led by AngelCentral and DSG Consumer Partners, Jan 2024); Series A (USD 1.5M, led by DSG Consumer Partners, May 2023); Series B (led by DSG Consumer Partners, Mar 2025 – amount undisclosed). Also reported over 1M units sold to date. - **Notable Investors/Partners**: DSG Consumer Partners (lead investor), AngelCentral - **Growth Signals**: 25.8% YoY headcount growth (53 employees as of late 2025); presence in 5 countries (Singapore, Indonesia, Malaysia, India, Bangladesh); expansion into baby diapers (No Days Off); strong social media traction (LinkedIn followers: ~28,975, up 31.1% YoY); active hiring for Head of AI and Regional Head of Brand & Innovation. ## Competitive Advantages - Product innovation – first 100% corn topsheet pad, drug-free heat patch for cramps, focus on skin-first materials. - Strong brand identity and community engagement (Free Pads Day, period-positive messaging). - Culturally rooted in Southeast Asia with bottom-up understanding of local consumer needs; expanding from period care to adjacent personal care categories. - Lean, ownership-driven culture that allows fast iteration and direct customer obsession. ## Strategic Focus - Expand product portfolio beyond period care (baby diapers, new personal care items). - Scale B2B corporate wellness channel (Free Pads Day) across more markets. - Invest in AI and data to personalize health insights (hiring Head of AI). - Grow omnichannel presence (quick commerce, DTC, marketplace) and strengthen distribution in Indonesia, India, and the US. ## Why Work Here - Culture highlights: Values include “Customer Obsession,” “Ownership,” “Push Boundaries,” and “Open-minded.” Flat hierarchy; no emphasis on where you studied; structured hiring process focused on skills and values alignment. Interns treated equally to full-timers (minimum 4-6 month commitment). - Hybrid/Remote policy: Based in Singapore with offices in Jakarta and remote presence across SEA; role-dependent (likely hybrid for Singapore roles). - Notable perks: Free period products for employees; high work-life balance score (5.0/5.0 on employer reviews); total employer rating 4.2/5.0 (8 reviews) – Culture 4.3, Compensation 3.6, Career 3.6. - Growth trajectory: Rapidly scaling startup with clear product-market fit, strong funding from specialist investors, and a mission-driven team. ## Sources 1. [jobs.lever.co](https://jobs.lever.co/pslove-pte) – Open positions and career page 2. [getblood.com](https://sg.getblood.com/pages/career-our-team) – Company culture and values 3. [linkedin.com](https://linkedin.com/company/getblood) – LinkedIn company page and posts 4. [craft.co](https://craft.co/pslove) – Company profile, funding, units sold ## Other roles at Blood - [Order Fulfilment Officer](https://feeny.ai/job/order-fulfilment-officer-blood-kuala-lumpur-k2b230gcvx2v) — Kuala Lumpur, Malaysia - [Growth & Social Media Manager](https://feeny.ai/job/growth-social-media-manager-blood-bangkok-et7bq4x46zgv) — Bangkok, Thailand - [Senior Brand Executive / Brand Manager](https://feeny.ai/job/senior-brand-executive-brand-manager-blood-bangkok-0zq6hryxya0b) — Bangkok, Thailand - [Senior Key Account Executive / Key Account Manager](https://feeny.ai/job/senior-key-account-executive-key-account-manager-blood-bangkok-bcrr67h8cv4t) — Bangkok, Thailand - [Performance Marketer - ID](https://feeny.ai/job/performance-marketer-id-blood-jakarta-7d988j114k82) — Jakarta, Indonesia - [General Manager (Thailand)](https://feeny.ai/job/general-manager-thailand-blood-bangkok-k4g24j1yt06s) — Bangkok, Thailand - [Trade Marketing Manager](https://feeny.ai/job/trade-marketing-manager-blood-jakarta-mh0a00mfmgr4) — Jakarta, Indonesia - [MTI and New Channel Account Manager](https://feeny.ai/job/mti-and-new-channel-account-manager-blood-jakarta-dnaws43qvy28) — Jakarta, Indonesia - [Operations Manager (Quick Commerce, Marketplace, DTC)](https://feeny.ai/job/operations-manager-quick-commerce-marketplace-dtc-blood-bengaluru-e9f0hce3cbcf) — Bengaluru, India - [Social Media & Content Executive (FMCG)](https://feeny.ai/job/social-media-content-executive-fmcg-blood-kuala-lumpur-1edd6b88y2hv) — Kuala Lumpur, Malaysia