---
title: 'Senior Email Marketing Specialist at Colibri Group'
canonical: 'https://feeny.ai/job/senior-email-marketing-specialist-colibri-group-1-2642kye864ym'
type: 'job'
last_seen: '2026-11-05'
---

# Senior Email Marketing Specialist at Colibri Group

- **Company:** Colibri Group
- **Location:** 1
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.lever.co/colibrigroup/0b59231b-c3e6-4b9d-9f7a-bc86edfa08c6

## Job description

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity.  These values guide our interactions with each other, our customers, and our community.

Becker Professional Education, proudly part of the Colibri Group family, is a leader in CPA Exam Review, CMA Exam Review, and CPE (Continuing Professional Education). Our programs are led by expert instructors and feature high-quality content delivered through flexible learning formats, including on-demand resources and webcasts. To learn more about our offerings and our commitment to excellence, visit us at www.becker.com. Becker is trusted by accountants around the globe for industry-leading tools and unwavering support that drive success. Our focus is on delivering results—results that stem from a deep commitment to our students' success. We create personalized learning experiences, leverage cutting-edge technologies, and tirelessly advocate for the accounting profession. These efforts have made Becker the choice of over 1 million CPA candidates worldwide.

Position Overview: The Senior Email Marketing Specialist is dedicated to drive the execution, optimization, and growth of our email and SMS marketing programs. This role owns the email and SMS channel strategy and is ideal for a detail-oriented marketer who is comfortable building in Salesforce Marketing Cloud and turning performance data into decisions. Success requires thriving in a fast-paced, deadline-driven environment where agility and adaptability are key.

## What You'll Do

- Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for how email drives acquisition, engagement, and retention.
- Design, build, and execute email campaigns in Salesforce Marketing Cloud that drive engagement and revenue growth.
- Develop and maintain the email marketing calendar, aligning campaigns with business objectives and ensuring timely execution.
- Executing precise workflows in past-faced environments where accuracy is critical.
- Build and manage audiences and segments in SFMC (Data Extensions, Contact Builder) and, where available, Salesforce Data Cloud, ensuring accurate segmentation and personalization.
- Build and optimize automation workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
- Own the SMS channel for the Accounting Ecosystem, planning, building, and executing SMS campaigns in Salesforce Marketing Cloud (MobileConnect) that complement email and drive engagement and conversions.
- Integrate SMS into cross-channel journeys in Journey Builder, coordinating timing and messaging with email to create a cohesive customer experience.
- Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
- Plan and run A/B tests on subject lines, content, design, and send timing, and apply the learnings.
- Analyze campaign performance and report to stakeholders, translating data into clear, actionable insights.
- Partner with stakeholders to develop compelling email content.
- Ensure compliance with email regulations (CAN-SPAM, GDPR) and follow list hygiene and deliverability best practices.
- Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and carrier (CTIA) requirements, maintaining accurate consent records.
- Stay current on industry trends and platform releases and bring new ideas to the team.
- Understanding of Salesforce CRM as the source of truth to email database.

This role may also provide support to the Financial Services ecosystem as needed

## What You'll Need to Succeed

- Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
- Hands-on experience with Salesforce Data Cloud, including working with building segments and activations.
- Attention to detail towards catching and correcting inconsistencies in high-volume email execution is a must.
- Thorough knowledge of marketing automation principles and practices.
- Strong understanding of HTML/CSS for email design and troubleshooting.
- Experience with marketing automation and CRM integration.
- Analytical mindset with expertise in data-driven decision-making.
- Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
- Demonstrated ability to work effectively under tight deadlines and manage multiple projects simultaneously.
- Bachelor's degree.
- 5+ years of marketing automation, CRM, or similar experience.

## Preferred Qualifications

- Experience with SMS marketing in SFMC MobileConnect.
- Experience with AI marketing tools (Claude).
- AMPscript experience for dynamic content and personalization; SQL for segmentation.
- SFMC or Data Cloud certifications.
- Advanced degree in business management, marketing, or statistics.
- Experience in education, e-learning, or professional certification marketing.

Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.

## About Colibri Group

## Company Overview
- **One-liner**: Colibri Group is a professional learning company that provides licensing, continuing education, test preparation, and career advancement solutions for licensed professionals across multiple regulated industries.
- **Entity Type**: Private (owned by Gridiron Capital; last PE round led by Neuberger Berman in 2023)
- **Headquarters**: St. Louis, Missouri, United States
- **Founded**: Not publicly available (earliest acquisitions date to 2016, but the company may have been formed earlier)
- **Founders**: Not publicly available

## Core Business
- Primary industry: Professional Training and Coaching (online education for licensed professionals)
- Target customers: B2B (enterprise accounts for companies and associations) and B2C (individual professionals seeking licensure, continuing education, or career advancement)
- Mission statement: “To lead people to achieve more, adapt and thrive in their careers”

## Products & Services
Colibri operates through a portfolio of 30+ brands serving specific professions:
- **Real Estate**: Licensing and continuing education (e.g., Hondros Education Group, Gold Coast Schools, ASREB)
- **Healthcare**: CE for pharmacists, nurses, nurse practitioners, physicians, and therapists (e.g., TRC Healthcare, HomeCEU, Fitzgerald Health Education Associates)
- **Accounting**: CPA Exam Review, CMA Exam Review, and CPE (Becker Professional Education)
- **Financial Services**: Securities, insurance, banking, mortgage, and wealth management licensing and CE (e.g., Securities Training Corporation, XCEL Testing Solutions, OnCourse Learning, Boston Institute of Finance)
- **Teacher Education**: Technology-centric teacher certification (TeachNow)
- **Construction**: Exam prep and continuing education (e.g., Florida Plumbing Exam Prep Instructor materials)

All offerings are delivered as online learning (SaaS/platform) with some instructor-led components.

## Market Standing
- **Valuation**: Not disclosed (private company; Gridiron Capital acquired a majority stake in 2019)
- **Key Metric**: Annual revenue of **$112.5M** (estimated) – [LinkedIn](https://linkedin.com/company/colibrigroup)
- **Notable Investors/Partners**: Gridiron Capital (majority owner), Neuberger Berman (led 2023 PE round)
- **Growth Signals**:
  - Headcount growth: **+16.7% YoY** (519 employees as of early 2026)
  - Expanded into financial services in 2025 with acquisition of Boston Institute of Finance
  - Served **15+ million professionals** to date
  - Job postings active across 15+ roles, including AI-focused positions (e.g., AI Ecommerce Product Manager, Sr. Product Manager Education, AI & Professional Development)

## Competitive Advantages
- **Deep portfolio of 30+ trusted brands** covering multiple regulated professions (real estate, healthcare, accounting, financial services, construction, teacher education) – reduces churn and creates cross-sell opportunities.
- **Established B2B relationships** with enterprise accounts (e.g., medical centers, associations) alongside a strong B2C direct-to-learner channel.
- **Early adoption of AI**: Company explicitly states it is “harnessing AI to empower learners” and is hiring for AI product and education roles.
- **Scale and reach**: Over 15 million professionals served, giving significant data and brand recognition.

## Strategic Focus
- **AI integration**: Embedding AI into learning platforms to personalize content and improve learner outcomes.
- **Portfolio expansion**: Continuing to acquire complementary brands in adjacent licensed professions (e.g., recent Boston Institute of Finance acquisition).
- **Enterprise growth**: Deepening B2B relationships with companies and associations that require bulk licensing and CE.

## Why Work Here
- **Culture & values**: Emphasizes “Love, Joy, Boldness, Teamwork, Curiosity” – a collaborative and supportive environment.
- **Work model**: Multiple location types available – remote, hybrid, and on-site (St. Louis HQ, plus offices in New York, Ormond Beach, Warren, and others). Many roles are fully remote.
- **Growth**: High YoY headcount growth and active investment in AI suggest strong career advancement opportunities for engineers, product managers, and education professionals.
- **Purpose-driven**: Mission to help professionals adapt and thrive in their careers, especially in a rapidly changing AI landscape.
- **Diversity**: Employees are distributed across 11 countries, though the majority are in the US.

## Sources
1. [colibrigroup.com](https://www.colibrigroup.com/working-at-colibri/)
2. [colibrigroup.com](https://www.colibrigroup.com/about-us/)
3. [linkedin.com](https://linkedin.com/company/colibrigroup)
4. [jobs.lever.co](https://jobs.lever.co/colibrigroup)

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