---
title: 'Senior Event Sponsorship Program Manager at Snowflake'
canonical: 'https://feeny.ai/job/senior-event-sponsorship-program-manager-snowflake-menlo-park-zq9h6et3n1by'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Event Sponsorship Program Manager at Snowflake

- **Company:** [Snowflake](https://feeny.ai/companies/snowflake)
- **Location:** Menlo Park, CA
- **Compensation:** $156k–$205k
- **Employment:** full-time
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/snowflake/f6a295e5-4651-4d60-81be-0b98adae30f0/application

> Snowflake seeks a Senior Event Sponsorship Program Manager to develop and execute sponsorship strategies for global events. The role involves securing high-value partners, managing client relationships, and analyzing performance to drive revenue and brand impact.

## Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Where Data Does More. Join the Snowflake Team. Snowflake is experiencing exponential growth, and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values, and our culture. We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. As a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Snowflake is seeking a dynamic and results-oriented Senior Event Sponsorship Program Manager to join our high-performing Events team. This role is for a sponsorship professional with a passion for building impactful partnerships and a strategic mindset that aligns business goals with innovative sponsor experiences. You'll play a pivotal role in developing and executing sponsorship strategies across our marketing events portfolio. You'll collaborate with cross-functional teams and external partners to secure and grow high-value sponsorships that enhance event impact, elevate the brand, and deliver measurable business results. This hybrid role requires in-office attendance at either the Menlo Park or New York campus.

## WHAT YOU'LL DO:

As a Senior Program Manager at Snowflake, you will be expected to balance strategic planning with hands-on execution.

- Develop and Execute Sponsorship Strategy: Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals. You'll also create compelling sponsorship packages, proposals, and presentations tailored to potential partners.
- Identify and Secure Partners: Identify, pitch, and secure sponsors for our global strategic events, ensuring alignment with event and brand objectives. You'll manage the full sponsorship lifecycle, from prospecting and negotiations to activation and renewal.
- Manage Client Relationships & Drive Growth: Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction. Actively seek opportunities to upsell and expand partnerships year-over-year to drive sales growth.
- Analyze and Optimize Performance: Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement. You'll use data, analytics, and financial insights to evaluate opportunities and maximize ROI. You will also monitor industry trends and competitor activity to identify new sponsorship opportunities.
- Champion Cross-Functional Alignment: Proactively identify, resolve, and foster alignment with internal stakeholders across Marketing, Alliance, Partner, Sales, and Event Production teams to ensure all sponsor commitments and event activations are executed flawlessly.
- Set Ambitious Goals and Strategic Priorities: Establish overarching objectives for the sponsorship program that extend beyond your immediate function, ensuring the program accelerates partner growth and contribution to the overall Snowflake ecosystem.

## OUR IDEAL CANDIDATE WILL HAVE:

- Years of Experience: 10+ years of experience with at least 3 years of experience in sponsorship sales with a strong track record in revenue generation and partner engagement.
- Strategic & Adaptable Mindset: Proven ability to develop and execute strategic sponsorship initiatives that drive business impact. You are skilled in navigating a dynamic environment and can adapt strategies to evolving business needs.
- Collaborative & Communicative: Strong experience in complex, matrixed organizations, leading cross-functional collaboration. You possess exceptional relationship-building and negotiation skills, fostering strong partnerships with internal and external stakeholders.
- Detail-Oriented & Accountable: Skilled in managing multiple initiatives simultaneously, ensuring timely execution and measurable outcomes. You will also track and report on sponsorship performance to deliver insights for continuous improvement.
- Education: A bachelor's degree in a relevant field is required.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: [careers.snowflake.com](http://careers.snowflake.com)

## About Snowflake

## Company Overview
- **One-liner**: Snowflake provides an AI Data Cloud platform that enables enterprises to store, analyze, and securely share their data across multiple clouds and geographies.
- **Entity Type**: Public (NYSE: SNOW)
- **Headquarters**: Bozeman, Montana, United States
- **Founded**: 2012
- **Founders**: Not explicitly listed in the provided search results (widely known co-founders include Benoit Dageville, Thierry Cruanes, Marcin Zukowski – not verified in these search results)

## Core Business
- **Primary Industry**: Enterprise software, cloud data platform
- **Target Customers**: B2B, including large enterprises (e.g., hundreds of the world’s largest companies), mid-market, and SMBs
- **Mission**: “To Mobilize the World’s Data” (Glassdoor) and “empower every enterprise to achieve its full potential through data and AI” (Snowflake Careers page)

## Products & Services
- **Snowflake AI Data Cloud**: A unified, multi-cloud platform that combines data warehousing, data lakes, data sharing, and AI/ML capabilities. Customers can discover, share, and analyze data while running analytic workloads across public clouds (AWS, Azure, GCP).
- **Snowflake Marketplace**: A marketplace for discovering and accessing third‑party data sets and applications.
- **Snowflake‑Powered Applications**: Platform for building and deploying data‑intensive applications.

## Market Standing
- **Valuation/Market Cap**: Not directly provided in search results (as a public company, market cap fluctuates and is available on financial websites).
- **Key Metric**: Annual Revenue – $1 to $5 billion (USD) per Glassdoor.
- **Notable Investors/Partners**: Not explicitly mentioned in the search results (historically backed by Sequoia Capital, Dragoneer, etc. – not verified here).
- **Growth Signals**:
  - Named #1 on the 2023 Fortune Future 50 List ([Fortune.com](https://fortune.com))
  - Listed as a U.S. Best Large Place to Work by BuiltIn in 2024
  - Recognized as one of the “20 Coolest Cloud Software Companies” by CRN in 2022 and 2024
  - Headcount of 5,001–10,000 employees with 30 global locations; actively hiring
  - Revenue range $1B–$5B indicates strong scale

## Competitive Advantages
- **Multi‑Cloud Flexibility**: Operates across AWS, Azure, and GCP, avoiding vendor lock‑in.
- **Unified Data Experience**: One platform for data sharing, analytics, and AI, reducing silos.
- **Separation of Compute and Storage**: Allows independent scaling and cost efficiency (not detailed in provided sources, but a known differentiator).
- **Strong Ecosystem**: Data marketplace and extensive partner network.

## Strategic Focus
- **AI & Data Innovation**: The company’s current emphasis is on making “enterprise AI easy, efficient, and trusted” and integrating AI capabilities into the Data Cloud.
- **Global Expansion**: Active hiring across 30 locations indicates continued geographic growth.
- **Customer‑Centric Development**: Focus on empowering enterprises to achieve “full potential through data and AI.”

## Why Work Here
- **Culture**: Described as “driven by innovation, low egos, high bars, and collaboration” (Snowflake Careers page). Glassdoor rating of 3.9/5 overall (78% approve CEO).
- **Work‑Life Balance**: Glassdoor rates Work/Life Balance at 3.7/5; many remote and hybrid roles available (see Indeed listings).
- **Benefits**: “Benefits & Beyond” program includes competitive compensation, equity, career advancement programs, and commitment to pay equality and veteran hiring.
- **Engineering Focus**: Hiring process includes 2–4 week timeline with technical interviews; the company values impactful, project‑based work for all roles, including interns.
- **Recognition**: Named a Best Large Place to Work (BuiltIn 2024) and future‑focused by Fortune, signaling strong employer brand.

## Sources
1. [Snowflake Careers Overview](https://careers.snowflake.com/us/en)
2. [Life at Snowflake](https://careers.snowflake.com/us/en/snowflake-life)
3. [Snowflake on Glassdoor](https://www.glassdoor.com/Overview/Working-at-Snowflake-EI_IE928471.11,20.htm)
4. [Snowflake Hiring Process](https://careers.snowflake.com/us/en/gethired)
5. [Snowflake on Indeed](https://www.indeed.com/cmp/Snowflake-7f4a7fba)
6. [Snowflake Careers Portal (Ashby)](https://jobs.ashbyhq.com/snowflake) – provided by user

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