---
title: 'Senior Events Manager (12 month contract) at Xero'
canonical: 'https://feeny.ai/job/senior-events-manager-12-month-contract-xero-toronto-60wkxzf70gmk'
type: 'job'
last_seen: '2026-11-07'
---

# Senior Events Manager (12 month contract) at Xero

- **Company:** [Xero](https://feeny.ai/companies/xero)
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/xero/e8384f3b-8d29-423f-9597-27e0ddf165a4

## Job description

## The role / impact

As a Senior Events Manager, you will lead the strategy and end-to-end execution of Xero-led and sponsored events across Canada. You will craft memorable event experiences—including CA Roadshows and Xerocon—that deepen our community's connection to our platform and align with broader business goals. In this role, you will also act as a trusted advisor to key stakeholders and provide guidance and mentorship across the marketing team. Your work will directly support brand presence and growth in the region. By taking full ownership of event concepts, budgets, operational delivery, and post-event analytics, you will ensure our brand promise comes to life while continually raising the bar for event excellence. The team / how they connect You will join our North American Marketing Events team, working closely alongside local and global brand, sales, communications, legal, and finance partners. We operate collaboratively to deliver cohesive go-to-market initiatives and meaningful event experiences for our accounting partners and small business communities. Together, we combine strategic insight with operational precision to ensure every event delivers clear impact. Initially, you will focus on

- Planning and executing flagship Canadian events, including CA Roadshows, Xerocon, and external industry sponsorships.
- Managing event budgets, venue selection, vendor contract negotiations, and on-site delivery across all workstreams.
- Leveraging event technology platforms and evaluating performance data to deliver strategic post-event recommendations and ROI insights.
- Optimising operational processes and frameworks to build consistency, efficiency, and scale across all regional event activities.

Where and how you can work This is a full-time contract (maternity cover) position based in Canada. We offer a flexible working environment that combines remote work with opportunities to connect with our North American team for collaborative moments and key events. Here are some of the things we are looking for

- You bring comprehensive experience in end-to-end event management, marketing project delivery, and event technology platforms.
- A strong ability to influence stakeholders, negotiate vendor contracts, and collaborate across cross-functional marketing and sales teams.
- You possess excellent written and verbal communication skills with a meticulous eye for detail across every aspect of event delivery.
- Proven skill in managing complex budgets, analysing event performance data, and translating key learnings into strategic recommendations.
- A background in adapting smoothly to changing priorities while balancing high-level strategy with hands-on execution.

## Compensation & Total Rewards

At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world-class benefits. The expected base salary range for this role is $65,000 – $110,000 Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role. In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:

- Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
- Comprehensive Benefits: World-class health, wellness, and retirement programs. [Xero Perks](https://careers.xero.com/inside-xero/benefits-wellbeing/) including Wellbeing days, generous leave, and dedicated professional development budgets.

This is a posting for an existing vacancy. Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

## About Xero

## Company Overview
- **One-liner**: Xero provides cloud-based accounting and financial management software for small businesses, serving over 4.9 million customers worldwide.
- **Entity Type**: Public (ASX: XRO, S&P/ASX 200 component)
- **Headquarters**: Wellington, New Zealand
- **Founded**: July 6, 2006
- **Founders**: Rod Drury, Hamish Edwards

## Core Business
- **Primary industry**: Cloud accounting software (SaaS)
- **Target customers**: Small businesses, accountants, and bookkeepers (B2B)
- **Mission**: To make life better for small businesses globally by automating routine tasks and delivering actionable insights.

## Products & Services
- **Xero Accounting Software**: Cloud-based platform for invoicing, bank reconciliation, expense tracking, payroll, and financial reporting. Sold by subscription (Starter, Standard, Premium tiers).
- **JAX – AI Finance Partner**: An AI-powered assistant integrated into Xero that automates routine tasks and provides insights to help businesses grow.
- **Xero Ecosystem**: Over 1,000 third-party app integrations via the Xero App Store, covering payments, inventory, CRM, and more.
- **Xero for Nonprofits**: Discounted subscriptions (25% off) for eligible nonprofit and community organisations.
- **Xero for Purpose**: Social impact initiatives including financial literacy programmes (Unlock Your Numbers), sustainability tools (Sumday carbon app), and the Xero Beautiful Business Fund (NZ$750,000+ in funding annually).

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (publicly traded with market cap available on ASX; latest data not included in search results).
- **Key Metric**: Annual Revenue NZ$2.103 billion (FY2025); Net income NZ$227.8 million (FY2025).
- **Notable Investors/Partners**: Board Chair David Thodey; CEO Sukhinder Singh Cassidy. In June 2025, Xero announced an agreement to acquire Melio, a New York-based payments provider, for $2.5 billion.
- **Growth Signals**: Achieved Rule of 40 outcomes of 41.0% (May 2024) and 43.9% (Nov 2024). Customer base grew to 4.9 million. Headcount of 4,610 employees (2025). Expanding globally with offices in New Zealand, Australia, UK, US, Canada, South Africa, and Singapore.

## Competitive Advantages
- **Market leader** in cloud accounting across New Zealand, Australia, and the UK.
- **AI-first approach** with JAX, embedded directly into the core product to reduce manual work.
- **Extensive integration ecosystem** (1,000+ apps) creating high switching costs for customers.
- **Strong brand trust** built over 19 years with a focus on small business success.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities (JAX) to deliver predictive insights and automate finance workflows.
- **Payments expansion**: Acquisition of Melio to strengthen payments capabilities for small businesses.
- **Sustainability**: Reducing carbon emissions (72% reduction in scope 1 & 2), offering free carbon accounting tools, and supporting small business sustainability.
- **Social impact**: Scaling programmes like the Beautiful Business Fund and financial literacy initiatives.

## Why Work Here
- **Culture**: Values-driven, human-centric organisation with a focus on making a tangible impact on small businesses globally.
- **Flexibility**: Emphasises a flexible environment and time for what matters most (remote/hybrid policy not explicitly stated but implied).
- **Perks & benefits**:
  - One paid day off per year for volunteering (Community Connect programme).
  - Free access to Sumday carbon accounting app for employees.
  - Financial literacy resources and mentorship programmes.
- **Engineering & innovation**: Dedicated Engineering and Data & AI teams (open roles visible on careers page). Global collaboration across 7+ countries.
- **Diversity & inclusion**: Indigenous inclusion initiatives (te ao Māori in NZ, Reconciliation Action Plan in Australia), support for Indigenous communities.
- **Sustainability focus**: Employees can contribute to environmental goals through company-wide initiatives.

## Sources
1. [Wikipedia – Xero](https://en.wikipedia.org/wiki/Xero)
2. [Xero About Page](https://www.xero.com/au/about/)
3. [Xero Careers – Inside Xero](https://careers.xero.com/inside-xero/)
4. [Xero Careers – Teams](https://careers.xero.com/)
5. [Xero Homepage](https://www.xero.com/)

## Other roles at Xero

- [Customer Experience Specialist - Melio](https://feeny.ai/job/customer-experience-specialist-melio-xero-manchester-0apnfjtyx359) — Manchester, United Kingdom
- [Engineering Manager - Cloud Networks](https://feeny.ai/job/engineering-manager-cloud-networks-xero-melbourne-8gqw69bv1r7w) — Melbourne, Australia
- [Lead Engineer - Front End (React)](https://feeny.ai/job/lead-engineer-front-end-react-xero-wellington-9sjxsd4a6d13) — Wellington, New Zealand
- [Senior Engineer - AI Platform](https://feeny.ai/job/senior-engineer-ai-platform-xero-melbourne-wy84yt8bba9z) — Melbourne, Australia
- [Financial Accountant](https://feeny.ai/job/financial-accountant-xero-wellington-0bjk26repmzk) — Wellington, New Zealand
- [Lead Engineer - Front End (React)](https://feeny.ai/job/lead-engineer-front-end-react-xero-melbourne-k9j5m5627ab0) — Melbourne, Australia
- [Accounting Professional? Discover a new career in SaaS Sales with Xero](https://feeny.ai/job/accounting-professional-discover-a-new-career-in-saas-sales-with-xero-xero-sd3m7hjzea5f) — Brisbane, Australia
- [Solutions Consultant](https://feeny.ai/job/solutions-consultant-xero-brisbane-rj5t374ksh02) — Brisbane, Australia
- [Engineer - Payments](https://feeny.ai/job/engineer-payments-xero-vancouver-v6a1s8dc9eqt) — Vancouver, Canada
- [Data Engineer - Performance Insights](https://feeny.ai/job/data-engineer-performance-insights-xero-sydney-ndt7sgmv8xdm) — Sydney, Australia