--- title: 'Senior Experiential Producer - NYC (6 Month Contract) at Babylist' canonical: 'https://feeny.ai/job/senior-experiential-producer-nyc-6-month-contract-babylist-new-york-ecc5fm3gme04' type: 'job' last_seen: '2026-10-13' --- # Senior Experiential Producer - NYC (6 Month Contract) at Babylist - **Company:** Babylist - **Location:** New York, NY - **Posted:** 2026-10-12 - **Last confirmed live:** 2026-10-13 - **Apply:** https://job-boards.greenhouse.io/babylist/jobs/6222354004 ## Job description What the Role Is Babylist is hiring a Senior Experiential Producer for a 6-month engagement who's comfortable leading the strategy, creative direction, and production of events — from marquee Registry Weekend events to partner-sponsored showroom takeovers and brand pop-ups. You'll take a loose brief and own it end to end: concept, creative, vendors, budget, and show-running inside our NYC showroom in Soho. You own how each individual event is conceived and brought to life. Expect several events moving at once, each at a different stage, from early concept through post-event recap. This is a hybrid role based out of NYC with required presence at the NYC Showroom at least 3 days a week with the occasional weekend. On event days, hours could stretch earlier and later to cover load-in (as early as 7am) and breakdown (as late as 9pm), but that's specific to event days, not the norm. Events you’d be responsible for and expected to be on site for: ## Overview of Events, Pop-ups and Brand Activations October - 10/27 Venue Rentals: A partner-rented panel discussion hosted in our owned-and-operated space. The producer serves as the primary venue point of contact — leading walkthroughs, sharing our approved vendor list, and handling the logistics that let the outside team produce smoothly on their own. November - 11/9 and 11/10 Venue Rentals: Two partner-rented activations in our owned-and-operated event space. The producer serves as the primary venue point of contact — leading walkthroughs, sharing our approved vendor list, and handling the logistics that let the outside team produce smoothly on their own. With back to back events, producers will need to ensure that load in and break down is done seamlessly. December - 12/5–12/6 Registry Weekend: Babylist's signature two-day consumer event welcoming 2,000 people in our showroom featuring approximately 8–10 brand partners, educational programming, product demonstrations, gifting, food and beverage, and immersive guest experiences. - 12/9: Social Impact Event: A custom partner-sponsored showroom experience featuring branded storytelling, product education, curated guest experiences, décor, food and beverage, gifting, and influencer programming. January - 1/14 and 1/28: Babylist-produced Event: Two custom partner-sponsored showroom experiences featuring branded storytelling, product education, curated guest experiences, décor, food and beverage, gifting, and influencer programming. February - 2/6–2/7 Registry Weekend: Babylist's signature two-day consumer event welcoming 2,000 people in our showroom featuring approximately 8–10 brand partners, educational programming, product demonstrations, gifting, food and beverage, and immersive guest experiences. ## Who You Are - Comfortable leading strategy, concepting, and production of an event, start to finish — this isn't a role where someone else hands you the concept. - Deeply plugged into the brand activation + experiential world — you know what the coolest brand activations out there look like, you know what's trending, and you have impeccable taste to bring it to life. - Able to originate the concept yourself — you can build a mood board and a full concept deck from scratch, not just execute someone else's vision. - Track record producing design-driven brand experiences and pop-ups — you know the process of turning a brief into a full-blown event, from décor to negotiating with vendors to custom fabrication. - Able to run large and small-scale event productions — you feel just as comfortable executing a 500+ person event at the Babylist Showroom as back-to-back 10–15 person influencer gatherings on consecutive weekends. - Comfortable holding several events at overlapping stages at once — one in planning, one in production, one in recap — without dropping a thread. - Experienced building and managing vendor budgets (catering, rentals, florals, fabrication, AV, photography) and keeping production on time and on budget. - You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. ## How You Will Make An Impact - Set the strategy and concept for individual events — mood boards, decks, layouts, décor, spatial planning — then produce them yourself, concept through strike. - Produce Babylist's signature Registry Weekend events in New York and lead partner-sponsored showroom experiences, from 15-person influencer gatherings to 500+ person multi-programming events. - Turn concepts and approved briefs into real production plans, timelines, and workbacks, and lead the planning meetings that keep internal teams and vendors aligned. - Source and manage production vendors — rentals, florals, fabrication, AV, photography, signage, catering — and oversee logistics from delivery through installation and breakdown. - Run load-in, show, and strike onsite, owning the run of show and troubleshooting in real time. - Wrap up production post-event, document learnings, and feed them into Babylist's internal recap process and the next event's planning. - Keep a rolling calendar moving — often conceiving the next quarter's Registry Weekend while still executing the current one ## About Compensation We use a market-based approach to compensation. The hourly rate for this role is: $76.92 per hour ## Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers. ## About Babylist ## Company Overview - **One-liner**: Babylist is the leading baby registry and comprehensive parenting platform that helps expecting parents discover, register for, and purchase everything they need for their growing family. - **Entity Type**: Private (Series C, 2021) - **Headquarters**: Emeryville, California, USA - **Founded**: 2011 - **Founders**: Natalie Gordon ## Core Business - **Primary industry/industries**: Baby products (commerce), consumer media, digital health & wellness - **Target customers**: B2C – expecting and new parents (primarily first-time parents in the US and Canada) - **Mission or purpose statement**: "Ensure expecting parents get exactly what they need. Help parents celebrate every moment & milestone. Make finding and registering for essentials a breeze. Provide honest, reliable and unbiased information. Offer support, connection and a sense of belonging." [babylist.com](https://www.babylist.com/our-story) ## Products & Services - **Baby Registry**: The core product – a universal registry allowing parents to add items from any store, plus Babylist’s own shop. Over 50% of first-time parents use Babylist. [babylist.com](https://www.babylist.com/our-story) - **Babylist Shop**: Direct ecommerce marketplace for baby essentials, integrated with the registry. - **Babylist Health**: Provides insurance-covered breast pumps and other health-related baby products. [builtin.com](https://builtin.com/company/babylist) - **Expectful**: A health and wellness app for pre-pregnancy through postpartum care (acquired in 2023). [linkedin.com](https://www.linkedin.com/company/babylist) - **The Push**: A branded content studio that partners with major baby brands to create sponsored content. [builtin.com](https://builtin.com/company/babylist) ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Annual Revenue – Not publicly available; the company states it is “profitable, established and growing.” [babylist.com](https://www.babylist.com/about/careers)
Total Funding – At least $40.65M (Seed $650K in 2013, Series C $40M in 2021 led by Norwest Venture Partners). [linkedin.com](https://www.linkedin.com/company/babylist) - **Notable Investors/Partners**: Norwest Venture Partners (lead in Series C). Other investors in earlier rounds not fully disclosed. - **Growth Signals**: Over 9M people purchase from Babylist annually; 59M monthly pageviews; 1.2M TikTok followers; 300 total employees; acquired Expectful in 2023; expanding into health and content verticals. [builtin.com](https://builtin.com/company/babylist) [babylist.com](https://www.babylist.com/about/careers) ## Competitive Advantages - **Dominant market share**: Over 50% of first-time parents use Babylist for their registry, creating strong brand trust and network effects. - **Comprehensive ecosystem**: Combines registry, ecommerce, health products, wellness app, and content studio – a one-stop shop for the entire parenting journey. - **Data and personalization**: Large-scale user data (9M+ annual purchasers) enables personalized recommendations and product insights. - **Remote-first, profitable business model**: Profitable operation allows sustained investment without pressure to monetize aggressively. ## Strategic Focus - **Expansion beyond registry**: Growing Babylist Health (breast pumps, fertility support) and Expectful (wellness) to capture more of the $320B global baby products market. - **Content and community**: Building brand authority through The Push content studio and social media presence (TikTok, blog) to drive organic acquisition. - **Technology and AI**: Hiring senior product managers and engineers focused on AI-powered recommendations and discovery (e.g., Staff Product Manager, Recommendations & Discovery). [greenhouse.io](http://job-boards.greenhouse.io/babylist) ## Why Work Here - **Remote-first culture**: Work from home or from hubs in Emeryville, Austin, Boston, LA, or Canada. Home-office stipend provided. Company-wide offsites 1-2 times per year. [babylist.com](https://www.babylist.com/about/careers) - **Stability + growth**: The company is profitable, established, and still expanding – less startup risk with significant upside. - **Comprehensive benefits**: 100% paid medical/vision/dental, 401k matching, equity, fertility coverage with $5,000 reproductive care stipend, generous Babylist Shop discount, flexible PTO, 9 wellness days, and 10 paid holidays. [babylist.com](https://www.babylist.com/about/careers) - **High-performance culture**: Values include “Commit, act, deliver!”, direct feedback, and a growth mindset. Emphasis on ownership and impact. [babylist.com](https://www.babylist.com/about/careers) - **Meaningful mission**: Work directly impacts millions of growing families, making the parenting journey easier and less stressful. ## Sources 1. [babylist.com - Our Story](https://www.babylist.com/our-story) 2. [babylist.com - Careers](https://www.babylist.com/about/careers) 3. [builtin.com - Babylist Profile](https://builtin.com/company/babylist) 4. [linkedin.com - Babylist Company Page](https://www.linkedin.com/company/babylist) 5. [greenhouse.io - Babylist Jobs](http://job-boards.greenhouse.io/babylist) ## Other roles at Babylist - [Lead Forklift Operator, Weekend Shift](https://feeny.ai/job/lead-forklift-operator-weekend-shift-babylist-commercial-point-edrkgs9n9g49) — Commercial Point, OH - [Corporate Finance Manager](https://feeny.ai/job/corporate-finance-manager-babylist-canada-cp54m0w29r9a) — Canada - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-babylist-canada-dgtjn2zet5ys) — Canada - [Staff Machine Learning Engineer](https://feeny.ai/job/staff-machine-learning-engineer-babylist-canada-8ydg7qm2w17t) — Canada - [Staff Machine Learning Engineer](https://feeny.ai/job/staff-machine-learning-engineer-babylist-united-states-znr30va5440r) — United States - [Office Manager](https://feeny.ai/job/office-manager-babylist-commercial-point-hb21nwnz8rmj) — Commercial Point, OH - [Revenue Cycle Operations Specialist](https://feeny.ai/job/revenue-cycle-operations-specialist-babylist-severna-park-q942b1qhqydq) — Severna Park, MD - [Insurance Billing Specialist](https://feeny.ai/job/insurance-billing-specialist-babylist-severna-park-89er610gc2hc) — Severna Park, MD - [Associate Director, Payer and Clinical Operations](https://feeny.ai/job/associate-director-payer-and-clinical-operations-babylist-united-states-r1e59kekpe1p) — United States - [Senior Product Manager, Money](https://feeny.ai/job/senior-product-manager-money-babylist-canada-wsp4pjst1wgt) — Canada