---
title: 'Senior Field Marketing Manager at Cardata'
canonical: 'https://feeny.ai/job/senior-field-marketing-manager-cardata-toronto-e71g126rgagd'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Field Marketing Manager at Cardata

- **Company:** Cardata
- **Location:** Toronto, Canada
- **Work type:** hybrid
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/cardata/jobs/4387273009

## Job description

Ready to accelerate your career?

Cardata is where driven people make an outsized impact. We’re a small but mighty team transforming how businesses manage vehicle reimbursement — replacing outdated programs with smart, automated solutions.

Our vision is bold: to provide the most comprehensive, intelligent, and automated software and services for creating ideal vehicle programs. And we’re building toward that vision every single day.

Join us and you’ll find challenge, growth, and the chance to deliver real impact — helping hundreds of companies and thousands of drivers across North America focus on the work that matters most to them.

We're looking for a Senior Field Marketing Manager to own and evolve Cardata's field marketing strategy across events, webinars, industry associations, and strategic partnerships.

You'll be responsible for turning field marketing investments into measurable business outcomes, from determining where we should show up and managing budgets to executing programs that create and progress pipeline. You'll work closely with Sales to develop programs around our highest-priority markets and segments, ensuring every investment has a clear audience, purpose, and path to revenue.

A key part of this role will also be strengthening Cardata's presence in the markets and communities where our buyers spend their time. You'll build relationships with industry associations, proactively source speaking engagements and partnership opportunities, and identify new ways for Cardata to participate in relevant industry conversations and increase our visibility within our market.

This is a role for someone who can both set direction and execute. You'll be expected to independently assess opportunities, make recommendations about where we invest, and continuously optimize our field marketing mix based on pipeline performance, market opportunity, and strategic value.

Success in this role is measured not simply by the number of events or programs delivered, but by their contribution to pipeline, the quality of our market presence, and how effectively budget is deployed toward the programs and partnerships that create the greatest impact.

If you're energized by building relationships, creating high-impact programs, finding new opportunities, and taking accountability for how field marketing contributes to growth, you'll thrive in this role.

## What You'll Do

- Develop and own Cardata's field marketing plan across conferences, trade shows, hosted events, webinars, association programs, and other field marketing initiatives across North America
- Own end-to-end event strategy and execution, including opportunity selection, sponsorships, logistics, booth experiences, speaking opportunities, pre-event demand generation, attendee engagement, Sales coordination, and post-event follow-up
- Partner closely with Sales leadership to identify priority markets, accounts, and audiences and translate those priorities into targeted field programs
- Establish pipeline targets and success criteria for programs and hold programs accountable to measurable outcomes, including meetings, sourced pipeline, influenced pipeline, and pipeline progression
- Build and manage an active pipeline of industry partnerships, speaking engagements, association opportunities, sponsorships, and other programs that increase Cardata's visibility with target buyers
- Develop strong relationships with industry associations, event organizers, partners, and other stakeholders, keeping Cardata top of mind for speaking, sponsorship, thought leadership, and partnership opportunities
- Proactively identify and secure opportunities for Cardata leaders, customers, and subject matter experts to participate in panels, presentations, webinars, industry discussions, and other high-value forums
- Identify new opportunities for Cardata to create visibility and make an impact in the market, evaluating each against our ICP, strategic priorities, pipeline potential, and required investment
- Partner with internal leaders to identify compelling topics, speakers, customer stories, and points of view that Cardata can bring to industry conversations
- Own and evolve Cardata's webinar strategy, identifying topics and formats that support demand generation and thought leadership while overseeing promotion, execution, and follow-up
- Ensure Cardata shows up consistently and professionally across every conference, association, webinar, and industry program we participate in
- Own the field marketing budget with strong financial discipline, maintaining accurate forecasts, tracking spend against plan, negotiating with vendors and partners, and proactively reallocating investment toward higher-performing opportunities.
- Regularly evaluate the field marketing portfolio to determine where Cardata should increase investment, maintain presence, experiment, or pull back based on performance
- Develop scalable processes and best practices for event planning, lead capture, attribution, Sales follow-up, budget management, and reporting

## What You'll Bring

- 5–7 years of experience in Field Marketing or Event Marketing, with demonstrated ownership of field marketing strategy and execution
- Proven experience building and executing B2B field marketing programs that contribute to pipeline and revenue goals
- Strong commercial orientation with the ability to connect marketing programs and investments to pipeline creation, progression, and business outcomes
- Experience owning a meaningful marketing budget, forecasting spend, evaluating ROI, and making recommendations about where to increase or reduce investment
- Strong relationship-building skills and the ability to develop productive relationships with industry partners, associations, vendors, executives, customers, and other external stakeholders
- A proactive approach to identifying opportunities—you don't just execute what's already on the calendar; you actively look for new ways to reach our audience and strengthen Cardata's presence in the market
- Strong project management and organizational skills with the ability to manage multiple programs, deadlines, budgets, vendors, and stakeholders simultaneously
- Ability to legally travel to the United States on a regular basis and flexibility to travel throughout North America as required for events and industry programs

Bonus Points For:

- Experience in B2B SaaS or high-growth technology companies
- Experience marketing to Finance, HR, Operations, Fleet, or other business decision makers
- Experience developing and managing relationships with industry associations
- Experience sourcing and securing speaking engagements, panels, thought leadership opportunities, or executive visibility programs
- Experience using HubSpot, Salesforce, or similar CRM and marketing automation platforms to measure field marketing performance

Compensation:

In line with Ontario’s Pay Transparency legislation, the expected compensation for this role is $120,000–$140,000 CAD annually, with actual earnings dependent on experience, skills, and performance. This is a vacant position, and we are hiring with intention and seeking someone who will bring new perspective, contribute meaningfully to the team, and grow with the organization.

Why you’ll love working at Cardata:

We’ll be honest — Cardata isn’t for everyone. If you thrive in a fast-paced environment, take extreme ownership, and constantly push yourself (and your work) to be the best, you’ll fit right in.

You’ll be surrounded by driven teammates who genuinely care — about the work, about our customers, and about helping each other succeed. Together, we take on ambitious goals and celebrate the wins along the way.

What we offer in return for you bringing your best:

- Remote work and flexible working hours
- Mentorship and development opportunities (to help you achieve your career goals!)
- Extended medical & dental benefits
- Healthcare spending account
- $3,000 annual Health and Wellness Spending Account to support your overall wellbeing
- Employee assistance program (EAP)
- Flexible (Unlimited) Time Off: No annual cap on vacation, supported by a trust-based, flexible approach to time away.

Cardata is an equal opportunity employer. All candidates will be equally considered without regard to race, ancestry, place of origin, colour, ethnic origin, language, citizenship, creed, religion, gender/gender identity, sexual orientation, age, marital status, physical and/or mental handicap or financial ability. We are dedicated to creating an inclusive environment where everyone feels welcome to bring their authentic selves to work.

If you require accommodations during the recruitment process, please let us know.

## About Cardata

## Company Overview
- **One-liner**: Cardata provides fully-managed, IRS-compliant mileage reimbursement software and programs that help businesses pay drivers accurately and tax-free.
- **Entity Type**: Private (Growth-stage, backed by $100M+ in funding)
- **Headquarters**: Boston, Massachusetts, United States (with a significant presence in Toronto, Canada)
- **Founded**: 1999
- **Founders**: Former fleet executives (names not publicly listed on primary sources)

## Core Business
- **Primary industry/industries**: Vehicle Reimbursement Software, Fleet Management, HR Tech / Employee Expense Management
- **Target customers**: B2B; organizations of all sizes with employees who drive personal vehicles for work, from regional teams to Fortune 500 companies.
- **Mission or purpose statement**: To fix what traditional mileage reimbursement gets wrong: unfair pay for drivers, unnecessary tax waste, and growing compliance risk. They aim to make vehicle reimbursement accurate, compliant, and tax-free.

## Products & Services
- **Cardata Platform (Full-Service Mileage Reimbursement)**: An end-to-end SaaS platform that combines mileage tracking (Cardata Mobile app), program administration, and payment processing.
- **Cents-Per-Mile (CPM) Program**: A simple, tax-free reimbursement model for occasional drivers, based on the standard IRS mileage rate.
- **Fixed and Variable Rate (FAVR) Program**: A data-driven, tax-free program for high-mileage drivers that accounts for local fuel, maintenance, and depreciation costs.
- **Tax-Free Car Allowance (TFCA)**: A fixed, tax-free reimbursement program for drivers with predictable mileage.
- **Cardata Intelligence**: A reporting and analytics suite that helps teams turn reimbursement data into clear, actionable insights without manual work.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Total Funding of **$174.1M** (comprising a $74.1M Private Equity round led by Wavecrest Growth Partners and MassMutual Ventures in 2023, and a prior round led by Spruce Grove Capital in 2021). Annual Revenue estimated at **$4.5M** (per LinkedIn).
- **Notable Investors/Partners**: Wavecrest Growth Partners, MassMutual Ventures, Spruce Grove Capital.
- **Growth Signals**: Secured a $100M growth investment in 2023 to expand product and accelerate growth. Launched Cardata Intelligence in 2024. Expanded team across North America (Toronto to Phoenix). LinkedIn shows a +15.9% yearly headcount growth. Active job postings have increased +100% in the last year.

## Competitive Advantages
- **25+ Years of IRS Compliance Expertise**: Deep, institutional knowledge of tax codes and compliance, which is a critical moat in a heavily regulated area. They provide ongoing oversight and in-house support to keep programs "structured, defensible, and aligned."
- **Fully-Managed Service Model**: Unlike pure software providers, Cardata combines technology with hands-on program design, management, and compliance monitoring. This "white glove" approach reduces the administrative burden and risk for clients.
- **Proven Cost Savings**: Companies save an average of 30% annually compared to traditional allowances and company cars, while also decreasing reimbursement overclaims by 25%.
- **High Customer Satisfaction**: A 95% customer satisfaction rate indicates strong product-market fit and client retention.

## Strategic Focus
- **Product Expansion**: Using the 2023 $100M investment to expand the product suite, as seen with the launch of Cardata Intelligence.
- **Geographic Growth**: Expanding across North America, with a growing presence in the United States (Phoenix) from its Canadian roots (Toronto).
- **Platform Modernization**: Continued investment in the mobile app and AI-native features (evidenced by a job posting for a Senior Mobile Engineer with AI-native experience).
- **Targeting Larger Enterprises**: The "Fortune 500" mention in their client list suggests a focus on upmarket enterprise sales.

## Why Work Here
- **Impact & Autonomy**: The company describes itself as a "small but mighty team" where employees can make an "outsized impact." This suggests a high level of ownership and responsibility, with less bureaucracy than a large corporation.
- **Remote-First Culture**: All current job postings (Senior Fullstack Engineer, Senior Mobile Engineer, Senior Product Manager, Manager of Business Development) are listed as **Canada - Remote**, indicating a strong remote-first or remote-friendly policy.
- **Growth Trajectory**: With significant recent funding, rapid headcount growth (+15.9% YoY), and a clear product roadmap, the company is in a growth phase, offering strong career progression opportunities.
- **Technical Environment**: The engineering team is building modern, AI-native mobile and full-stack applications. The tech stack includes React Native, iOS, and cloud-based infrastructure.
- **Culture**: The company values precision, transparency, and fairness, which extends to its internal culture. The "driven people" tagline points to a high-performance environment.

## Sources
1. [cardata.co](https://cardata.co/)
2. [cardata.co/about-us](https://cardata.co/about-us)
3. [linkedin.com/company/cardata-co](https://www.linkedin.com/company/cardata-co)
4. [job-boards.greenhouse.io/cardata](http://job-boards.greenhouse.io/cardata)
5. [job-boards.greenhouse.io/cardata/jobs/4121255009](https://job-boards.greenhouse.io/cardata/jobs/4121255009)

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