---
title: 'Senior Financial Analyst, Deal Desk (Strategic Finance) at Liftoff'
canonical: 'https://feeny.ai/job/senior-financial-analyst-deal-desk-strategic-finance-liftoff-canada-21ha3mhagbzv'
type: 'job'
last_seen: '2026-10-13'
---

# Senior Financial Analyst, Deal Desk (Strategic Finance) at Liftoff

- **Company:** Liftoff
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-13
- **Apply:** https://liftoff.io/job/8234456?gh_jid=8234456

## Job description

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About this role / team:

We’re looking for a talented Senior Financial Analyst to join our Deal Desk team within Strategic Finance. The Deal Desk team works cross-functionally with sales, accounting, analytics, corporate FP&A, and more to manage commercial agreements, from standard arrangements to complex, non-standard deals with strategic advertising partners.

This individual should be highly detail-oriented and comfortable managing complex business models and Excel/Google Sheets tracking files, with the ability to reconcile data across sources and improve the models and processes used to track revenue adjustments over time. This role will manage our weekly tracking files, be able to understand how to integrate complex deals into our financial forecasting models, partner with accounting to ensure accruals are accurate and timely, and speak to the “why” behind the financials.

It is critical that this individual is driven, self-motivated, a self-starter, can work independently with minimal supervision, and demonstrates both good judgment and confidentiality. This role will routinely build financial models tracking performance, craft customer-facing incentive deals to drive revenue, and work with sales to optimize performance and maximize margin on a deal by deal basis. This role requires the Senior Financial analyst to be able to comprehensively understand the mechanics of how our business generates revenue both in current and hypothetical future states.

Responsibilities:

- Own and manage the company’s complex financial files used to track customer incentive programs and related revenue adjustments, ensuring they remain accurate, up to date, and reflective of the latest deal terms
- Design Deal desk incentives: Work with the GTM organization to craft financial incentives for our customer base to drive incremental revenue that takes into account unique customer circumstances, needs, and performance
- Analyze, discuss, and improve efficacy of deal desk: role helps build a quarterly post mortem to assess what financial incentives were successful vs. unsuccessful, how much accretive revenue was driven, and how deal desk strategy should be augmented in the future based on learnings
- Strategic financial modeling: analyst will evaluate strategic initiatives of interest to the senior leadership team acting as the analytic engine to support decision making
- Work cross-functionally to address data requests tied to high-impact initiatives, providing clarity on the organization’s business composition and key operational drivers
- Tracking of adjustments to revenue due to customer incentives and accurately project out adjusted revenue based on deals live or expected to go live to present an accurate picture of anticipated financial performance
- Work closely with Accounting during the monthly and quarterly close process to ensure revenue adjustments and customer incentive impacts are accurately and timely reflected in the financials
- Serve as the owner of the company’s primary KPI file, ensuring accuracy and accessibility of the key metrics used in Board of Directors meetings, strategic planning, and other critical business reviews

Requirements:

- Bachelor's degree (preferably in Finance or related field)
- 5+ years of experience in Financial Planning and Analysis, previous experience in corporate development, accounting, investment banking, strategy, a finance development program, deal desk, or consulting a plus
- Extremely proficient in Excel / Google Sheets with strong modeling skills and attention to detail; comfortable managing complex files, with the ability to take ownership of them and transform them to improve efficiency and usability
- Highly organized, with a proven ability to manage multiple projects and competing priorities across multiple stakeholders simultaneously, balancing short term / ad-hoc requests with long term projects
- Understanding of accounting/financial statements and experience in valuation a plus
- Exceptional problem-solving and analytical abilities
- Strong business judgment and desire to learn about underlying business
- Understand complex data with the ability to present in a way that is easy to understand, including data visualization
- Excellent written and verbal communication skills as well as attention to detail
- Experience with Tableau, Salesforce, Looker, or other comparable data visualization tools

Location:

Liftoff follows a philosophy of "remote first, come together meaningfully" and allows employees to be based from a number of different states where we have entities. We require that this role work during Pacific time zone; working from the San Francisco Bay Area is highly preferred.

Travel Expectations: We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation:

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.

The following are the OTE (base + bonus) salary ranges for Canada: CAD 95,000 - 120,000

Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.

## About Liftoff

## Company Overview
- **One-liner**: Liftoff is an AI-powered performance marketing platform that helps mobile app businesses acquire, engage, and monetize users through a full-stack growth acceleration platform.
- **Entity Type**: Public (NYSE: LFTO)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2012
- **Founders**: Not publicly listed (company was co-founded by a team; specific founder names are not disclosed on the company site)

## Core Business
- **Primary industry/industries**: Mobile advertising, performance marketing, adtech, programmatic advertising, mobile app analytics
- **Target customers**: B2B – mobile app marketers, publishers, and advertisers across gaming, social, finance, ecommerce, and entertainment sectors
- **Mission or purpose statement**: “Connect people to the mobile apps and tools they love”

## Products & Services
- **Accelerate** (SaaS): ML-powered user acquisition platform that helps advertisers attract and engage high-value users at scale.
- **Monetize** (SaaS): Revenue optimization platform for publishers to maximize earnings through premium demand and superior ad experiences.
- **Vungle Exchange** (Platform): Programmatic exchange that increases reach for performance-driven ad experiences across mobile apps.
- **Intelligence** (SaaS): Analytics suite (including GameRefinery and AppRefinery) that provides app insights to boost revenue, drive growth, and stay competitive.
- **Creative** (Service/Technology): Ad creative production and optimization using innovative strategies and first-party data.

All products are powered by **Cortex™**, Liftoff’s AI-enabled growth platform using advanced neural-network technology.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in available sources (public company; refer to SEC filings for current market cap)
- **Key Metric**: Annual revenue not publicly available from search results; total funding not applicable (public company). Notable: supports over 6,600 mobile businesses across 74 countries.
- **Notable Investors/Partners**: Merged with Vungle in 2021, creating one of the world’s largest independent privacy-friendly platforms. Prior to going public, Liftoff was backed by institutional investors (specific names not listed in search results).
- **Growth Signals**: 
  - Headcount of 645 employees (235 in product + tech) as of latest data.
  - Global presence with offices in Redwood City, London, Berlin, Paris, Singapore, Beijing, Helsinki, Seoul, New York, Los Angeles.
  - Public listing (ticker LFTO) indicates maturity and market confidence.

## Competitive Advantages
- **AI-first platform**: Cortex AI is embedded in all products, using neural networks to unlock patterns from massive datasets for data-driven ROI.
- **End-to-end stack**: Covers the entire mobile app lifecycle – user acquisition, engagement, monetization, and analytics – reducing the need for multiple vendors.
- **Scale and independence**: Post-merger with Vungle, Liftoff is one of the largest independent ad platforms, with a publisher base of 100,000+ active apps and an advertiser base of 4,500+ companies.
- **Privacy-friendly**: Emphasis on privacy-compliant solutions in a rapidly changing regulatory environment.

## Strategic Focus
- Expanding AI and machine learning capabilities across all products (e.g., conversion ML, ML platform).
- Deepening global reach with hubs in key markets (APAC, EMEA, Americas).
- Continuing to integrate Vungle’s assets and drive cross-sell between Accelerate, Monetize, and Intelligence.
- Investing in creative technology and programmatic exchange growth.

## Why Work Here
- **Culture**: Emphasizes data-driven decision-making, agency and urgency, collaboration (“in this together”), and a growth mindset. Employees are encouraged to experiment and learn from failure.
- **Work environment**: Remote-first company with global hubs for purposeful in-person collaboration. Flexible remote work options available across many roles.
- **Benefits**: 
  - Unlimited time off
  - Stock options
  - 401(k) / pension plans with matching
  - Healthcare (health, dental, vision)
  - Connectivity stipend (mobile phone and home internet)
  - Lifestyle stipend (health, wellness, pet, groceries)
  - Professional development support
  - Office snacks and fun team gatherings
- **Diversity & inclusion**: Offices across 10+ locations worldwide; values diverse perspectives.

## Sources
1. [liftoff.ai](https://www.liftoff.ai/)
2. [liftoff.ai/company](https://www.liftoff.ai/company/)
3. [liftoff.ai/company/careers](https://liftoff.ai/company/careers/)
4. [liftoff.ai/company/careers/jobs](https://liftoff.ai/company/careers/jobs/)
5. [builtin.com/company/liftoff](https://builtin.com/company/liftoff)

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