---
title: 'Senior Frontend Engineer, Growth at Incard'
canonical: 'https://feeny.ai/job/senior-frontend-engineer-growth-incard-london-fav60wqhey5j'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Frontend Engineer, Growth at Incard

- **Company:** Incard
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-04-28
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/incard/d57d9ad3-6ee7-404b-9cb0-4669fe7ea78e

## Job description

## ABOUT INCARD

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

## WHO WE'RE LOOKING FOR

We're looking for a Senior Frontend Engineer to own the next generation of our marketing website, the front door to the Incard brand and the first product most people will ever touch.

You obsess over pixel-perfect UI, fluid animation, and performance at every breakpoint. You understand that a marketing site is a product in its own right — one that has to feel as crafted as the bank behind it.

You'll sit at the intersection of engineering, design, and growth, embedded in our GTM team and partnering daily with marketing, design, and product. You'll make sure every page, every experiment, and every campaign reflects the quality of what we ship — and that the site evolves in lockstep with the product as we scale.

This role is perfect for someone who lives in the details, ships fast without compromising on craft, and treats Core Web Vitals, motion design, and conversion rate as parts of the same job.

## WHAT YOU'LL DO

- Own and scale the Incard marketing website end-to-end on Vercel + Next.js App Router
- Build brand-defining UI with complex animations, micro-interactions, and motion that feel native to Incard — never gratuitous, always purposeful
- Ship pages that are flawlessly responsive across every device, from 320px phones to ultrawide displays
- Drive technical SEO: Core Web Vitals, structured data, sitemaps, metadata, internationalization, and the right SSR/ISR/SSG strategy for every page
- Partner with the GTM team on SEA campaigns, landing pages, and A/B experiments that turn traffic into signups
- Own the full tracking and analytics stack — GTM, GA4, server-side tagging, conversion APIs, attribution, and consent management
- Keep the marketing site and product visually and narratively aligned as both evolve — when product ships, the site reflects it
- Build the tooling, components, and architecture that let marketing, design, and content move fast without ever dropping the quality bar

## WHAT WE'RE LOOKING FOR

- 5+ years of frontend experience with React, TypeScript, and Next.js App Router on Vercel
- An exceptional eye for UI craft — typography, spacing, color, hierarchy — you can tell exactly why a layout works or doesn't, and you can fix it
- Strong command of modern animation libraries (Framer Motion, GSAP, Lottie) and advanced CSS — with the taste to know when motion serves the user and when it gets in the way
- Deep knowledge of technical SEO, Core Web Vitals, and modern rendering strategies (SSG, ISR, SSR, edge, streaming)
- Hands-on experience with the tracking ecosystem — GTM, GA4, Segment, server-side tagging, attribution models, A/B testing platforms, consent frameworks
- A track record of building marketing or growth sites that perform — both technically and commercially
- Comfort working directly with marketing, design, and GTM stakeholders, and translating brand and campaign intent into shipped code
- A bias for ownership: you treat the site like a product, not a project

## BENEFITS:

- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus bank holidays and your birthday off
- Global health insurance and unlimited paid sick leave

## About Incard

## Company Overview
- **One-liner**: Incard is a financial platform for high-growth digital companies, offering multi-currency business accounts, corporate cards, and cash-flow management tools tailored for e‑commerce brands, agencies, and creators.
- **Entity Type**: Private (Series A)
- **Headquarters**: London, United Kingdom [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Founded**: 2020 [linkedin.com](https://uk.linkedin.com/company/incard)
- **Founders**: Theo Cesarini (CEO), Soraya Tribouillois (Co‑Founder & CFO), Matteo Martino (Co‑founder & COO) [linkedin.com](https://uk.linkedin.com/company/incard)

## Core Business
- **Primary industry**: Financial Services (Embedded finance / Fintech for e‑commerce)
- **Target customers**: B2B – e‑commerce brands, digital agencies, affiliates, resellers, and creators [linkedin.com](https://uk.linkedin.com/company/incard)
- **Mission / Purpose**: “Building the financial operating system for digital entrepreneurs” – reconfigure how entrepreneurs manage their finances by providing an all‑in‑one platform that replaces fragmented banking and payment tools [cbinsights.com](https://www.cbinsights.com/company/incard)

## Products & Services
- **Multi‑currency Business Accounts**: Supports global revenue streams with real‑time cash‑flow tracking and accounting automation. [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Virtual & Mobile Wallet Cards**: Enables faster payments, higher limits, and 24/7 support for business spending. [linkedin.com](https://uk.linkedin.com/company/incard)
- **Ad‑Spend Rewards**: Incard offers rewards on advertising spend, helping customers reinvest in growth. [cbinsights.com](https://www.cbinsights.com/company/incard)
- **App Store & AI Automation**: The company is developing an app store and investing in AI to further automate financial workflows. [cbinsights.com](https://www.cbinsights.com/company/incard)

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private)
- **Key Metric**: Total funding raised – **$16.78M** (including a £10M / ~$13.69M Series A led by Smartfin in February 2026) [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Notable Investors/Partners**: SmartFin Capital (lead), Founders Capital, MountFund, SyndicateRoom, GE Ventures [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Growth Signals**:
  - Secured an **Electronic Money Institution (EMI) licence** from the UK’s FCA in early 2026, enabling direct issuance of e‑money and payment accounts [cbinsights.com](https://www.cbinsights.com/company/incard)
  - Over **£500M** transacted on the platform by users to date [cbinsights.com](https://www.cbinsights.com/company/incard)
  - Employee headcount grew **+70% year‑over‑year** (reaching 21 employees) [linkedin.com](https://uk.linkedin.com/company/incard)
  - Customers include brands like **Azio Beauty, Aloe Paris, and Ankhway** [cbinsights.com](https://www.cbinsights.com/company/incard)

## Competitive Advantages
- **EMI Licence**: Direct regulatory oversight by the FCA gives Incard autonomy to innovate in payments and card‑issuing without relying on a third‑party bank [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Specialised for e‑commerce**: Unlike general‑purpose neobanks, Incard is purpose‑built for digital entrepreneurs, integrating with major e‑commerce platforms and offering ad‑spend rewards [linkedin.com](https://uk.linkedin.com/company/incard)
- **All‑in‑one Financial OS**: Combines business accounts, corporate cards, cash‑flow management, invoicing, and ad spend in a single orchestration layer [cbinsights.com](https://www.cbinsights.com/company/incard)

## Strategic Focus
- **Expand product suite**: Continue building the “app store” and invest heavily in **AI and automation** to further simplify entrepreneurs’ financial workflows [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Scale customer base**: Capitalise on the EMI licence to offer faster, more flexible services to high‑growth e‑commerce brands and agencies across Europe [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Hiring & talent**: Active recruitment for senior engineering, product, compliance, and creative roles, with a focus on entrepreneurial‑minded team members [incard.com/careers](https://incard.com/careers)

## Why Work Here
- **Culture highlights**: Incard emphasises diversity (40% women, multiple nationalities) and an entrepreneurial, “win as a team” mentality [incard.com/careers](https://incard.com/careers)
- **Work policy**: Hybrid and in‑office options available; the London headquarters operates on an “in‑office” basis per Built In, though some roles are listed as hybrid [builtin.com](https://builtin.com/company/incard)
- **Engineering culture**: Strong investment in AI and automation; team size is small (~21 people) allowing for outsized impact; senior engineering roles open (Frontend, Backend, iOS, Android, Data/AI) [linkedin.com](https://uk.linkedin.com/company/incard) [jobs.ashbyhq.com](https://jobs.ashbyhq.com/incard)
- **Perks**: Not explicitly listed, but the company’s mission to “save time and money” for entrepreneurs reflects a practical, results‑oriented environment [incard.com/careers](https://incard.com/careers)

## Sources
1. [incard.com/careers](https://incard.com/careers) – Careers page with culture details and values
2. [cbinsights.com](https://www.cbinsights.com/company/incard) – Company profile, funding, EMI licence, and financial data
3. [uk.linkedin.com/company/incard](https://uk.linkedin.com/company/incard) – LinkedIn company page with headcount, revenue, and founding team
4. [builtin.com/company/incard](https://builtin.com/company/incard) – Office locations, job listings, and work‑policy details

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