---
title: 'Senior Frontend Software Engineer, AI UX at Pebl'
canonical: 'https://feeny.ai/job/senior-frontend-software-engineer-ai-ux-pebl-toronto-1mgazvjd3z2x'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Frontend Software Engineer, AI UX at Pebl

- **Company:** Pebl
- **Location:** Toronto, Canada
- **Compensation:** $140k–$200k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/pebl/06d0ba4a-d67d-45d0-9585-a8a68caa76cc

## Job description

Purpose in Every Position

Pebl puts a world of talent at your fingertips. With our AI-powered Global Work Platform™, companies can hire, pay, and manage employees in 185+ countries—removing risk, red tape, and guesswork from global growth. Backed by more than a decade of compliance leadership and local expertise, Pebl helps businesses move fast, stay compliant, and scale with confidence. With Pebl, companies everywhere can hire great talent anywhere.

Where Your Work Moves the Needle.

At Pebl, every team member drives our success. Joining us means more than filling a role—you’re accountable for results and impact. Our values guide how we operate, execute, and collaborate across borders. By putting them into action, you’ll help us scale faster, compete harder, and lead the future of global work.

What Makes You a Great Fit

Our mission at Pebl is to simplify global employment, enabling companies to hire, manage, and retain talent anywhere in the world. We’re not just adding a chatbot to our product — we’re rethinking what it means for software to work with you, not just for you. Our AI & Knowledge team is on the front lines of that shift, building Alfie, our conversational AI assistant, and we’re looking for a Senior Full-Stack Software Engineer who wants to help define what AI-native user experience looks like — not follow a playbook that already exists, because it doesn’t yet.

We’re looking for someone who is strongest in frontend/product engineering and excited about building conversational AI interfaces that real users interact with directly. You’ll help shape the experience around streaming responses, wrong-answer recovery, fallback states, user trust, and human-in-the-loop moments.

This is not primarily a backend AI infrastructure, RAG platform, internal automation, or AI-assisted developer tooling role; the core need is someone who can help drive the user-facing AI experience.

## How You’ll Make an Impact

- Design and build full-stack features for our conversational AI assistant, with particular depth and ownership on the frontend/UX side.
- Apply hands-on experience with LLM-based and agentic systems — prompt design, tool/function calling, multi-step agent reasoning, evaluation — to shape both how the assistant behaves and how that behavior surfaces in the UI.
- Bring product taste and a strong point of view on what makes an AI-driven experience great — push for a better UX rather than shipping “good enough.”
- Push the boundaries of what conversational and generative AI interfaces can feel like — prototype and propose new interaction patterns as the underlying models and agent capabilities evolve.
- Help shape the future of how people interact with software at Pebl — you’ll be working at the edge of what’s possible in conversational and agentic UX, not maintaining what’s already been figured out.
- Build and maintain both frontend and backend components (TypeScript/React on the frontend; comfortable enough on the backend to design clean contracts and APIs that support agentic workflows).
- Lead by example in clean, maintainable code across the stack; mentor junior team members and foster a culture of constant learning and improvement.
- Contribute to technical discussions, design reviews, and code reviews to maintain high engineering standards.
- Troubleshoot issues end-to-end (frontend and backend) in production, including AI-specific failure modes (e.g., bad model output, latency, dropped tool calls).

Let’s Connect If You Have

- 8+ years of professional software engineering experience, full-stack, with demonstrated strength and a clear preference for frontend/UX work.
- 1+ years of hands-on experience building LLM-powered or agentic products — not just calling an API, but designing how an agent reasons, uses tools, and hands control back to the user.
- Experience building interfaces for AI-powered or agentic products — conversational UIs, copilots, assistants — including exposure to generative/dynamic UI techniques where the interface adapts to model behavior.
- Solid understanding of LLM design patterns, prompt engineering, and observability/instrumentation for agentic systems.
- Strong command of modern frontend (React/TypeScript) paired with a solid understanding of how frontends integrate with backend services, APIs, and real-time/streaming data.
- A track record of helping build products beyond standard CRUD apps and dashboards — something with real craft, polish, or a distinctive user experience.
- Comfort working across the full stack when needed (backend, infra) — this isn’t a pure frontend role.
- A lean mindset — focus on delivering customer value by minimizing waste, optimizing workflows, fostering continuous improvement, and prioritizing quick iteration with quick feedback cycles.
- Excitement for working in a space that’s evolving rapidly, where the best patterns for AI-driven UX are still being discovered — and a desire to help discover them.

Our Commitment to You

At Pebl, we’re committed to supporting our team with comprehensive rewards and benefits designed to meet diverse needs across roles and locations. Our core offerings include:

- Flexible Time Off – Take the time you need to recharge.
- Parental Leave – Support for growing families.
- Health and Dental Insurance – Where applicable, to cover you and your loved ones.
- Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.

Please visit our career page for more information https://hellopebl.com/company/careers/.

Pebl is an Equal Opportunity Employer.

We power global teams and believe diverse perspectives drive innovation and impact. Employment decisions at Pebl are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law. We’re committed to fostering an inclusive culture where every teammate can thrive and do the best work of their career—anywhere in the world.

## About Pebl

## Company Overview
- **One-liner**: Pebl is an AI-powered Global Work Platform that provides Employer of Record (EOR) services, enabling companies to hire, pay, and manage employees in 185+ countries without setting up local entities.
- **Entity Type**: Private (Series stage not publicly disclosed; formerly known as Velocity Global)
- **Headquarters**: Palo Alto, CA, USA
- **Founded**: 2014
- **Founders**: Not publicly listed as individual founders; the company was originally founded as Velocity Global.

## Core Business
- Primary industry/industries: Global HR technology, Employer of Record (EOR), Payroll & Compliance
- Target customers: B2B – Startups to Fortune 500 companies looking to hire internationally without establishing local legal entities.
- Mission statement: "To make global work simple by helping companies hire, pay, and support their people—anywhere."

## Products & Services
- **Pebl Global Work Platform**: An AI-powered, human-led SaaS platform that integrates with HRIS, HCM, and ATS systems. It handles the full employment lifecycle: locally compliant contracts, payroll, tax filings, statutory benefits, paid leave, onboarding, and offboarding across 185+ countries.
- **Employer of Record (EOR) Services**: Pebl acts as the legal employer for international workers, taking on compliance and liability so client companies can focus on the work relationship. Includes in-country legal teams and a partnership with Baker McKenzie, the #1 global employment law firm.
- **AI Assistant ("Alfie")**: A conversational AI tool that provides vetted answers in 50+ languages to help HR teams navigate global compliance questions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Manages over $1 billion in annual global payroll and supports 185+ countries.
- **Notable Investors/Partners**: Partnership with Baker McKenzie (global employment law firm). Backed by a decade of compliance expertise. Trusted by startups and Fortune 500s alike.
- **Growth Signals**: Rebranded from Velocity Global to Pebl in 2024. Rated #1 for compliance on G2. Holds more employment licenses than any other EOR. Has 200+ world-class in-house legal experts. Company has 302 U.S.-based employees (Medium size) with colleagues across 45+ countries.

## Competitive Advantages
- **Compliance Leadership**: Rated #1 for compliance on G2, with a multi-layered approach that includes in-house regional legal teams and a partnership with Baker McKenzie.
- **Scale & Licenses**: Holds more employment licenses than any other EOR, providing a legal moat that is difficult for competitors to replicate.
- **AI-Powered Platform**: Integrates with existing HRIS/HCM/ATS systems and offers a conversational AI assistant (Alfie) for real-time compliance guidance.
- **Speed**: Can onboard new employees in as little as 24 hours with a flat-rate, transparent pricing model (no hidden fees).

## Strategic Focus
- **AI Integration**: Deepening the use of AI (Alfie) to automate compliance checks, provide salary guidance, and streamline global hiring workflows.
- **Global Expansion**: Continuing to expand country coverage and employment license portfolio (already at 185+ countries).
- **Product-Led Growth**: Emphasizing a self-service portal and transparent pricing to reduce friction for customers.

## Why Work Here
- **Remote-First Culture**: Work from where you're most effective, with opportunities to connect in person at global hubs. Monthly stipends for workspace setup.
- **Global Team**: Colleagues across 45 countries, offering a diverse, international work environment.
- **Career Growth**: Defined job expectations, real mentorship, and clear paths to promotion. "More ownership, less hierarchy" with direct access to decision-makers.
- **Benefits**: 12 weeks minimum paid parental leave, competitive retirement plans, incentive equity, performance-based bonuses, flexible PTO, and paid volunteer days. The entire company shuts down globally a few times per year ("Pebl Pause") for rest.
- **Certified Workplace**: Great Place To Work® Certified™ (75% of employees say it's a great place to work vs. 57% at a typical U.S. company).
- **Open Roles**: Currently hiring for Account Managers, Payroll Specialists, Account Executives, Product Manager Intern (AI), Strategic Account Executives, Product Design Intern, and Benefits Administrators across AMER and EMEA regions.

## Sources
1. [hellopebl.com - Company Page](https://hellopebl.com/company/)
2. [hellopebl.com - Careers Page](https://hellopebl.com/company/careers/)
3. [hellopebl.com - Product Page](https://hellopebl.com/)
4. [Great Place To Work - Pebl Profile](https://www.greatplacetowork.com/certified-company/7007819)
5. [LinkedIn - Pebl](https://www.linkedin.com/company/hellopebl)
6. [Ashby - Pebl Careers](https://jobs.ashbyhq.com/pebl)

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