---
title: 'Senior Go-To-Market and Integrated Marketing Manager - Norton at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/senior-go-to-market-and-integrated-marketing-manager-norton-gen-digital-inc-jaw0pjrm21g6'
type: 'job'
last_seen: '2026-11-05'
---

# Senior Go-To-Market and Integrated Marketing Manager - Norton at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / New York, NY
- **Compensation:** $155k–$180k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/gen-digital/a27e7f31-8037-4f3d-86c1-d270868ad2dd

## Job description

## About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

## About the role

This is a brand and growth marketing role focused on Norton product initiatives and go-to-market execution. Working closely with Brand, Growth, Integrated Marketing, Product, Creative, Analytics, Regional Marketing and Channel teams, you'll translate positioning into clear, compelling marketing messaging and materials, and quarterback launches for existing Norton products and features from planning through in-market optimization. This hands-on role applies product marketing expertise and disciplines to integrated marketing and GTM execution: clear storytelling, disciplined launch planning, operational excellence and measurable business impact.

## Key responsibilities

Product messaging and foundational assets

- Own marketing messaging for current Norton products, crafting clear, compelling, differentiated product narratives, while keeping messaging, narratives and assets accurate, up to date and optimized, communicating updates to teams across the organization.
- Define messaging architecture aligned to target audiences and product strategy, laddering up to the Norton brand narrative.
- Develop high-impact product copy, value propositions, key selling points and feature narratives. And maintain core copy as a central company asset for use across teams and geographies.
- Own the accuracy and messaging and availability of foundational product storytelling assets, including videos, screenshots and hero product materials.
- Stay current on competitive positioning, messaging and launches, and move proactively to adjust Norton's messaging and assets accordingly. Use message testing to ensure Norton has relevant and impactful messages, visuals and stories in market.

End-to-end launch marketing and GTM for existing Norton products and features

- Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix (owned, earned and paid, across DTC and non-DTC), investment levels, launch cadence, campaign frameworks and required assets.
- Build launch plans in partnership with Product Strategy, Integrated Marketing, Acquisition Strategy and Regional Marketing teams.
- Lead and quarterback integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
- Partner closely with Product Strategy and product managers so marketing execution aligns to broader GTM objectives.
- Set business goals and objectives for each GTM and build plans to reach them.
- Drive cross-functional integrated campaigns across paid, owned, earned, lifecycle, partner and regional channels, covering the end-to-end customer journey.
- Translate launch strategy into required materials across web, lifecycle, paid, partner and regional channels, ensuring they represent product capabilities accurately and compellingly.

Analytics-driven planning and optimization

- Partner with Analytics to size opportunities, forecast impact and define launch KPIs.
- Connect launch performance back to plan and business objectives.
- Monitor in-market results post-launch and coordinate cross-channel learnings.
- Continuously optimize messaging, materials and activation based on performance insights.

Cross-functional leadership and execution

- Embed AI into workflows to speed up insight synthesis, messaging, launch planning, asset creation and optimization.
- Work fluently across channels, product, brand, analytics and regional teams.
- Proactively connect teams and drive clarity across complex launches.
- Apply strong project management to keep timelines and deliverables on track.
- Bring innovative, bold launch ideas while keeping execution disciplined.
- Equip regional, partner and customer support teams with launch kits, messaging and training.

## About you

- 8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses.
- Solid understanding of DTC and subscription businesses and performance marketing, with experience supporting global or multi-regional marketing programs.
- Proven leadership in product positioning and differentiated messaging.
- Track record of developing product storytelling assets and high-impact launch materials.
- Demonstrated ownership of end-to-end launch marketing strategy and execution.
- Strong integrated campaign planning across owned, earned and paid channels and investment levels.
- Experience driving regional GTM activation and equipping regional, partner and customer support teams with launch toolkits and messaging.
- Analytics-driven mindset, with experience forecasting impact and optimizing performance.
- Highly organized and execution-focused, with strong project management fundamentals and experience building the systems and operating processes that keep multiple initiatives on track.
- Strong cross-functional collaboration and the ability to influence stakeholders globally.
- Genuinely curious about AI and proven use of AI to advance the work, the team and the output (i.e. launch planning, messaging development and optimization workflows).

Location: New York City (Hybrid Requirement 3 days per week)

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Machine Learning Manager - MoneyLion](https://feeny.ai/job/machine-learning-manager-moneylion-gen-digital-inc-kuala-lumpur-zg8cqg5n9135) — Kuala Lumpur, Malaysia
- [Senior Principal Product Manager - MoneyLion (Rewards)](https://feeny.ai/job/senior-principal-product-manager-moneylion-rewards-gen-digital-inc-kuala-lumpur-afac1xa189z5) — Kuala Lumpur, Malaysia
- [Creative Director Gen Studio](https://feeny.ai/job/creative-director-gen-studio-gen-digital-inc-united-states-new-york-ny-17nfnk3bq0zh) — United States / New York, NY
- [Associate Creative Director - Copy](https://feeny.ai/job/associate-creative-director-copy-gen-digital-inc-united-states-new-york-ny-yb48r4s85t4v) — United States / New York, NY
- [Machine Learning Engineer - MoneyLion](https://feeny.ai/job/machine-learning-engineer-moneylion-gen-digital-inc-kuala-lumpur-6b7rzz97t62t) — Kuala Lumpur, Malaysia
- [Lead AI Scientist - MoneyLion](https://feeny.ai/job/lead-ai-scientist-moneylion-gen-digital-inc-kuala-lumpur-p26a1fja7fe2) — Kuala Lumpur, Malaysia
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
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- [Senior Backend Engineer - (Java/Spring Boot)](https://feeny.ai/job/senior-backend-engineer-java-spring-boot-gen-digital-inc-united-states-new-york-0a02b0t5cjdk) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY