--- title: 'Senior Growth Creative Specialist (Hybrid) at Weedmaps' canonical: 'https://feeny.ai/job/senior-growth-creative-specialist-hybrid-weedmaps-irvine-vnh4ngjhtcab' type: 'job' last_seen: '2026-09-07' --- # Senior Growth Creative Specialist (Hybrid) at Weedmaps - **Company:** Weedmaps - **Location:** Irvine, CA - **Work type:** remote - **Posted:** 2026-08-28 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/weedmaps77/jobs/8760734002 ## Job description Senior Growth Creative Specialist (Hybrid - 3 days onsite per week) Overview: The Senior Growth Creative Specialist is a hands-on, AI-native maker embedded full-time inside the Growth organization, sitting with the channel owners who run paid media and lifecycle rather than in a separate creative department working from a ticket queue. This person is the creative engine for growth: taking a performance brief, raw footage, or photography and turning it into finished, on-brand, high-performing assets across paid social and display, motion cutdowns, video, GIFs, AI-generated UGC, email design, push and in-app copy, landing page visuals, and campaign collateral. The role requires genuine range across three crafts — copywriting, design, and motion — paired with fluency in generative AI tools used as an accelerant rather than a shortcut. Output must be distinctive and polished, never templated or obviously AI-generated, and must hold a high bar for brand consistency and compliance in a heavily regulated category. The Senior Growth Creative is fully integrated into the team's test-and-learn cycles: producing variant sets, reading performance results alongside the channel owners, and iterating on winners so that creative velocity is never the bottleneck. Because this seat is embedded rather than downstream, this person is in the room when campaigns are shaped — and shapes them. This is a builder's seat for someone who wants to define how modern, AI-first growth creative is produced. The impact you'll make: - Build paid media creative that performs. Concept, write, design, and animate finished, professional-quality ad assets end-to-end — statics, animated/motion, video, GIFs, and AI-generated UGC — sized, versioned, and specced correctly for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app install, and other biddable and programmatic placements. - Own lifecycle and CRM creative. Design email templates and campaign sends, write push and in-app notification copy, and build modular assets the lifecycle team can deploy at speed. - Operate as the dedicated creative engine for testing cycles. Rapidly generate variants across hooks, formats, and messaging, and iterate on winners so creative throughput never limits the pace of testing. - Leverage generative AI across the production pipeline. Use image, video, motion, and UGC generation tools to produce slick, on-brand assets faster than traditional workflows, applying design judgment so the output is distinctive rather than templated or obviously AI-generated. - Turn raw capture into usable assets. Take contracted photo and video and edit, cut, caption, animate, and finish it into channel-ready work. - Write. Headlines, ad copy, subject lines, CTAs, push copy, and landing page copy — short-form, sharp, and in our voice. - Design and animate. Static and motion: storyboards, kinetic type, product motion, transitions, and sound-off-first editing. - Sit inside the growth cadence. Join channel planning and performance reviews, help decide what is worth testing next, translate performance briefs and test read-outs into concrete creative, and feed learnings back into the next production round. - Maintain brand consistency and a high quality bar across all output, working within brand guidelines and messaging frameworks. - Ensure compliance. Meet platform-policy and regulatory requirements for a restricted category, including state-by-state messaging constraints and platform restrictions on cannabis advertising. - Build systems, not one-offs. Create and maintain efficient, repeatable production workflows — prompt libraries, templates, component libraries, asset naming, and versioning — so output scales without scaling headcount or sacrificing quality. - Manage throughput and prioritization across multiple concurrent tests, channels, and campaigns, keeping turnaround fast and predictable. - Partner with Media Operations on asset trafficking, tagging, and organization so creative flows cleanly into campaigns and reporting. - Stay current on generative AI tools, emerging formats, and platform creative best practices, continuously improving the team's production capability. - Help establish standards, guardrails, and governance for AI-assisted creative production, including responsible use, licensing, and rights considerations for generative and synthetic assets. - Flex to what the business needs. Some weeks that is a social campaign, an event, a sales one-pager, or a partner deck. What you've accomplished: - 4+ years building digital creative for a consumer brand, at a growth/performance agency, or as a high-volume freelancer, with a portfolio demonstrating strong craft across static, motion/animated, and video formats. - Genuine range across three crafts: copywriting, design, and motion. We do not expect world-class in all three — we expect strong in two and fully competent in the third, with a portfolio that proves it. - Demonstrated paid media work: the ability to show ads you made, the channels they ran on, and ideally how they performed. - Real lifecycle/CRM experience — email design and build, push and in-app messaging. HTML/CSS for email, or basic front-end familiarity for landing pages. - Demonstrated hands-on fluency with generative AI creative tools (image, video, motion, and UGC generation) and the judgment to produce polished, brand-safe output rather than raw AI results. - Fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma. - Working understanding of how creative is tested and optimized in paid media — variants, iteration, and what makes an ad perform. - Ability to work fast in a high-volume, iterative testing environment without being sloppy, holding quality while shipping volume. - Self-directed: able to take a one-line brief, ask the two questions that matter, and come back with work. - Strong collaboration skills and comfort operating as an embedded partner within a performance-driven team, working close to the numbers. Performance feedback on your creative reads as useful information, not criticism. Bonus points: - Experience in cannabis, marketplaces, or local commerce. - Experience producing creative for Meta and other paid social platforms, including UGC-style and short-form video, plus creator-content editing chops. - Working knowledge of ad platform policy constraints and creative compliance in a regulated or restricted category (cannabis, alcohol, health, finance). - Experience building prompt libraries, templates, or automated/AI-assisted production workflows. - Familiarity with performance-creative concepts (hooks, formats, creative testing frameworks) and creative analytics tools. - Awareness of licensing, rights, and responsible-use considerations for generative and synthetic media. - Comfort with a fast-moving, ambiguous, build-from-scratch environment. - Comfort with a range of creative and generative AI tools, and a habit of exploring new ones as the landscape shifts. The examples below are illustrative, not a checklist, we don't expect expertise in all of them: - Design & motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma. - AI image: e.g. Midjourney, Adobe Firefly, Ideogram. - AI video & motion: e.g. Runway, Google Veo, Sora, plus AI-assisted editing/captioning (Descript, CapCut, Opus Clip). - AI UGC & avatars: e.g. HeyGen, Arcads, Creatify. - AI copy & ideation: e.g. Claude, ChatGPT, Gemini, including building reusable prompts. The base pay range for this position is $113,225 - $136,787 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: - Physical Health (Medical, Dental & Vision) - 100% employer-paid premium for employees - Up to 80% coverage for dependents - Company HSA contribution with the High Deductible Health Plan - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) - Basic Life, Voluntary Life and AD&D Insurance options - Supplemental, voluntary benefits - Student Loan Repayment/529 Education Savings with a monthly company contribution - FSA (Medical, Dependent, Transit and Parking) - Voluntary Life and AD&D Insurance - Critical Illness Insurance - Accident Insurance - Short- and Long-term Disability Insurance - Pet Insurance - Identity theft protection - Legal access to a network of attorneys - PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) - Paid parental leave Why Work at Weedmaps? Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. You too can have a hand in shaping the industry’s future; ready to roll with us? See how we’ve grown—our journey, leadership team, and what’s next at [Weedmaps.com/corporate](http://weedmaps.com/corporate) About Weedmaps: Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.” Notice to prospective Weedmaps job applicants: Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: - Our recruiters will always communicate with candidates through an @[weedmaps.com](http://weedmaps.com/) email address. - CORRECT: jlebowski@weedmaps.com - INCORRECT: jlebowski@gmail.com - Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps. - If you are interested in a role at Weedmaps, please apply through our established channels. - Weedmaps[Careers Page](https://weedmaps.com/careers) or[LinkedIn](https://www.linkedin.com/company/weedmaps) If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us! Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit [www.dhs.gov/E-Verify](http://www.dhs.gov/E-Verify). Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at [weedmaps.com](http://weedmaps.com/) if you would like to confidentially discuss a potential accommodation during the interview process. ## About Weedmaps ## Company Overview - **One-liner**: Weedmaps operates the leading online marketplace connecting cannabis consumers with licensed dispensaries, delivery services, and brands. - **Entity Type**: Public (NASDAQ: MAPS) - **Headquarters**: Irvine, California, USA - **Founded**: 2008 - **Founders**: Not publicly disclosed on primary sources; company was founded in Irvine, CA. ## Core Business - **Primary industry/industries**: Cannabis technology, online marketplace, SaaS - **Target customers**: B2B (cannabis operators like dispensaries, delivery services, brands, MSOs) and B2C (cannabis consumers and patients) - **Mission or purpose statement**: A community connecting cannabis consumers, patients, retailers, doctors, and brands since 2008. The company focuses on the benefits of weed and the community that supports it. ## Products & Services - **Weedmaps Marketplace (App & Web)**: A two-sided online marketplace that allows consumers to browse local dispensaries, view live menus and pricing, read product reviews, and place orders for pickup or delivery. Available for free on iOS and Android. - **WM Business Subscription**: A "business in a box" SaaS software bundle for cannabis operators. Includes live menu and order integration, business management tools, and a listing on the Weedmaps marketplace. - **Featured Listings & Deal Listings**: Advertising products that allow cannabis operators to increase visibility and attract customers through promoted placements and special offers. - **Performance-based Advertising**: Additional ad products for operators. - **Acquired Technologies**: CannCurrent (integration tools), CannVeya (delivery logistics), Sprout (CRM), and Enlighten (in-store ad and kiosk platform) — all integrated into the core product suite. ## Market Standing - **Valuation/Market Cap**: Publicly traded on Nasdaq (MAPS); market cap fluctuates with stock price. As of mid-2022, the company reported a history of profitable growth. - **Key Metric**: Annual Revenue of $193 million in 2021 (US revenue, 48% YoY growth). Over 5,000 licensed US cannabis operators use the platform. - **Notable Investors/Partners**: Included in the Russell 2000 index. The company has a history of profitable growth, which is cited as a competitive advantage. - **Growth Signals**: Operating in all state-legal jurisdictions with an audience of over 15 million users. Focused on "Winning the Big East" states (NY, NJ, CT). Acquired four companies in the past year to strengthen technology and product suite. Addressable market includes an estimated $24B legal US cannabis market and $70B total market (legal + illicit). ## Competitive Advantages - **First-Mover & Data Moat**: Founded in 2008, Weedmaps has 14+ years of first-party user data on how consumers shop for and consume cannabis. This data enables personalized experiences and is a key differentiator. - **Classic Marketplace Model**: Operates a two-sided network effect — a large, engaged user base (over 15M users, 70%+ daily consumers) attracts cannabis operators, and the operator listings attract more users. - **Profitable Growth**: Unlike many tech peers, Weedmaps has historically been profitable, allowing for strategic investment without reliance on external funding. - **Subscription-like Revenue Model**: Due to federal regulations preventing payment processing for cannabis, the company monetizes via SaaS subscriptions and ad products, creating predictable, recurring revenue. ## Strategic Focus - **Geographic Expansion**: "Winning the Big East" — aggressively expanding into newly legalized states like New York, New Jersey, and Connecticut. - **Product Development**: Building tools to strengthen the marketplace and leveraging first-party data across all products and services. - **M&A Playbook**: Acquiring complementary technology and talented teams to enhance the product suite (delivery logistics, CRM, in-store tech, integration tools). - **Addressing the Illicit Market**: As more states issue licenses, the company aims to convert illicit market participants to legal operators, expanding its addressable customer base. ## Why Work Here - **Culture & Mission**: Company emphasizes "innovation and heart" with a bustling, collaborative culture centered around the cannabis community. Employees are encouraged to shape the industry's future. - **Total Rewards**: Extensive benefits package including 100% employer-paid medical, dental, and vision for employees; family planning/fertility benefits; student loan repayment/529 education savings; matching 401k; paid parental leave; generous PTO; mental health services; and gender-affirming care. - **Work Policy**: Hybrid and remote options available. Key office hubs include Irvine, CA (HQ), Austin, TX, and New York City, NY. Remote roles are available for many tech and corporate positions. - **Growth Trajectory**: As a public company with a history of profitability and a massive addressable market, employees have the opportunity to work on a platform that is central to the legalization movement and the digitization of the cannabis industry. - **Recognition & Community**: Company offers opportunities to attend events, training, and hear from experts on topics centered around building a culture of continuous learning and improvement. ## Sources 1. [Weedmaps Careers](https://weedmaps.com/careers) 2. [WM Technology 101 - Investor Relations](https://ir.weedmaps.com/node/8576/pdf) 3. [Jobs at Weedmaps (Greenhouse)](https://boards.greenhouse.io/weedmaps77) 4. [Jobs at Weedmaps - Greenhouse (Tech Focus)](http://job-boards.greenhouse.io/weedmaps77) 5. 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