---
title: 'Senior Growth / Demand Generation Manager at Nectar'
canonical: 'https://feeny.ai/job/senior-growth-demand-generation-manager-nectar-palo-alto-pfb7zcw4s79b'
type: 'job'
last_seen: '2026-11-09'
---

# Senior Growth / Demand Generation Manager at Nectar

- **Company:** Nectar
- **Location:** Palo Alto, CA
- **Compensation:** $165k–$215k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-07
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.ashbyhq.com/nectar/040eb4a2-8197-408a-af29-0e4a957b55e9

## Job description

## About Us

We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate. At Nectar, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides. Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.

## The Role

We're looking for a bold, creative Senior Growth / Demand Generation Manager to build and scale the pipeline engine behind Nectar's growth. Reporting to VP, GTM, you'll own our acquisition strategy end-to-end, from paid and organic channels to the creative ideas that make people stop scrolling, and turn our marketing spend into measurable pipeline and revenue. Our buyers are community managers, social media managers, and CMOs at consumer brands. They live on social, can spot generic B2B marketing instantly, and trust their peers more than any ad. Winning them takes creativity as much as rigor: showing up where they already spend their time, in a voice they recognize, with campaigns worth sharing. This is a senior, high-impact role where you'll define how Nectar reaches that audience and build the demand generation function as we scale.

## What You'll Be Doing

- Own Nectar's demand generation strategy and influence sales pipeline, from channel mix and budget allocation to forecasting and reporting to leadership
- Lead paid search, social, and sponsorships and reach our champions and buyers where they already are: LinkedIn, Instagram, TikTok, industry communities, newsletters, podcasts, creator partnerships, and more
- Partner with Creative to concept and launch social-first campaigns that feel native to the platforms our buyers use every day and stand out from typical B2B marketing
- Discover, test, and scale new acquisition channels, and kill the ones that don't perform
- Design nurture programs for new prospects and cross-sell audiences within our existing customer base
- Analyze program performance and turn the data into recommendations that improve conversion across ads, landing pages, and the full funnel
- Stand up an account based marketing strategy alongside sales to deliver meaningful engagement across key accounts
- Work with revenue operations to optimize our marketing tech stack, attribution, and campaign ROI reporting

## What We're Looking For

- 4-7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies, including ownership of a meaningful pipeline target and budget
- A portfolio of creative, unconventional campaigns that drove measurable pipeline, not just impressions
- Deep fluency in social platforms and the culture around them: you know how social and community teams think and what earns their attention, or can demonstrate an ability to ramp on this ICP quickly
- Hands-on experience with AI-native tools like Claude, Claude Code, Cursor, or other LLM-powered workflows
- Track record launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X
- Proficiency with marketing automation, email, A/B testing, and personalization tools, plus Salesforce, Google Analytics, and more
- Experience building a function at an early-stage company, with the judgment to operate independently and drive complex cross-functional projects to completion
- Comfort operating in ambiguous environments in a fast-moving startup

Bonus Points

- Experience in martech, social media platforms, or commerce-related software
- Experience marketing to consumer brands or DTC marketing, social, and community teams
- Experience running account-based marketing programs for enterprise and mid-market buyers
- Experience working at a company through a Series A or Series B growth phase

## What We Offer

- Competitive compensation and early equity
- Health, vision, and dental benefits + 401(k) match
- ClassPass membership for fitness and wellness classes
- $50/month mobile stipend for all employees, and $50/month internet stipend for remote employees

For our Palo Alto Office:

- Hybrid schedule: 4 days in office, plus 3 remote flex days per quarter (after your first 3 months)
- Free lunch in the office
- $1,000/month housing stipend for living near the office
- Fully paid for commuter benefits (train stipend or Palo Alto parking reimbursement)

## About Nectar

## Company Overview
- **One-liner**: Nectar builds an AI-powered social operating system that automates community management, social listening, and commerce – turning organic social engagement into measurable revenue.
- **Entity Type**: Private (Startup) – Latest round: $30M Series A (May 2026, per PitchBook); prior seed rounds totaling $12.6M (led by Google Ventures and True Ventures).
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2023
- **Founders**: Misbah Uraizee (CEO) and Farah Uraizee (CTO)

## Core Business
- **Primary industries**: Social Commerce, Marketing Technology (MarTech), Artificial Intelligence / Agentic Automation
- **Target customers**: B2B – disruptor brands and enterprise ecommerce/retail companies (e.g., e.l.f. Beauty, Liquid Death)
- **Mission/purpose**: To bridge community engagement with revenue, enabling brands to scale authentic relationships through AI agents.

## Products & Services
- **Nectar AI Agents**: Autonomous agents that engage one-on-one across social channels (DMs, comments, threads, stories) – handling replies, product recommendations, giveaways, and opt-ins.
- **Social Listening & Intelligence**: Cross-platform listening that captures 100% of brand chatter (including untagged mentions, video frames, audio) and surfaces trends, sentiment, and buying signals 48 hours faster than legacy tools.
- **Content Intelligence**: Post-level performance analytics, competitive benchmarking, and earned media value (EMV) tracking – all in one dashboard.
- **Influencer & Creator Management**: AI-powered scoring to identify rising creators, track competitor wins, and manage influencer outreach.
- **CRM & Revenue Attribution**: Closed-loop attribution that ties social conversations to sales, LTV, and customer journeys – integrates with Klaviyo, Attentive, and downstream retargeting platforms.
- **Brand Voice Studio**: Customizable tone calibration, approval workflows, and brand-safety guardrails to keep AI interactions on-brand.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metrics**:
  - Total funding: $30M (Series A, May 2026) + $12.6M (prior seed rounds)
  - Attributed $100M in revenue across customer conversations (Menlo Ventures, 2026)
  - 10M+ autonomous conversations per week (up 5x in three months)
  - 50M users engaged across customer brands
- **Notable Investors/Partners**: Google Ventures, True Ventures, Menlo Ventures (led Series A); official data partnerships with Meta, TikTok, LinkedIn, Reddit, X.
- **Growth Signals**:
  - Headcount grew 185.7% YoY (52 employees as of mid-2026)
  - Operating in 6 countries (US, Pakistan, UK, Philippines, Bosnia & Herzegovina, Ukraine)
  - 22 active job postings (up 1000% YoY)
  - Customers include e.l.f. Beauty, Liquid Death – fast-growing disruptor brands

## Competitive Advantages
- **Ex-Meta/Instagram/Twitter founding team** who understand social platforms from the inside.
- **Official API partnerships** with major social networks – enabling real-time access to all conversations, not just tagged mentions.
- **Closed-loop revenue attribution** – a unique ability to tie social interactions directly to purchases, differentiating from pure listening or engagement tools.
- **Brand voice control** with human-in-the-loop validation, ensuring AI agents sound exactly like the brand’s best community manager.

## Strategic Focus
- **Scale autonomous community management** – moving from manual moderation to AI-driven, real-time engagement across all channels.
- **Expand enterprise adoption** – targeting large ecommerce and retail brands with SOC 2 Type II compliance, SSO, and role-based access.
- **Deepen integrations** – with CRM, email/SMS marketing (Klaviyo, Attentive), and analytics platforms to close the loop from social signal to purchase.
- **Continue building the "agentic marketing system"** – collapsing the traditional stack of social intelligence, community, influencer, CX, and analytics into one platform.

## Why Work Here
- **Hyper-growth environment**: 185% headcount growth YoY, fresh Series A funding, and a product already at meaningful scale (10M+ conversations/week).
- **Remote-first culture**: Team spans 6 countries (US, Pakistan, UK, Philippines, Bosnia & Herzegovina, Ukraine); strong remote collaboration practices.
- **Engineering-led DNA**: 33% of employees are in technical roles; founders are former Meta/Instagram engineers.
- **Early-stage impact**: Opportunity to shape product and culture from the ground up – 22 open roles across engineering, sales, marketing, and design.
- **Notable perks**: SOC 2 Type II compliance from day one, premium support, and a "brand voice studio" that gives engineers a direct line to customer experience.
- **Career growth**: Fast promotion cycles typical of high-growth startups; alumni have gone to Amazon, True Ventures, and other top tech companies.

## Sources
1. [nectarsocial.com](https://www.nectarsocial.com/)
2. [linkedin.com/company/nectar-ai](https://www.linkedin.com/company/nectar-ai)
3. [pitchbook.com/profiles/company/538850-89](https://pitchbook.com/profiles/company/538850-89)
4. [menlovc.com/perspective/nectar-social-rewriting-the-modern-marketing-playbook](https://menlovc.com/perspective/nectar-social-rewriting-the-modern-marketing-playbook/)
5. [jobs.ashbyhq.com/nectar-social](https://jobs.ashbyhq.com/nectar-social)

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