---
title: 'Senior Growth Manager - UK to Kenya at LemFi'
canonical: 'https://feeny.ai/job/senior-growth-manager-uk-to-kenya-lemfi-united-kingdom-8vvxd0wxven4'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Growth Manager - UK to Kenya at LemFi

- **Company:** LemFi
- **Location:** United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.ashbyhq.com/lemfi/ce502c92-37f8-47bc-9d62-d4edb2da26a4

## Job description

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

## About the role

As the Senior Growth Manager for the UK-Kenya corridor, you'll drive LemFi's expansion across East African communities in one of our most critical markets. This is a growth role that requires you to be equally comfortable traveling to key diaspora hubs to build physical community presence and managing high-leverage organic growth. You will own direct influencer negotiations, manage external agencies, partners and key community leaders, and execute grassroots field marketing. You'll spend 3 to 5 days every few weeks in a new UK city, representing LemFi at East African community events, building partnerships, rigorously tracking campaign performance and accelerating user acquisition. You're embedded in the communities we serve, acting as both a strategic thinker and a ground-level operator. You will work across paid channels, organic strategy, local agency partners, and product teams to drive massive user acquisition in this market, while serving as the internal voice of the user.

## What you'll build and own

- Map, infiltrate, and build genuine presence inside East African diaspora associations, WhatsApp groups, and community networks across the UK, seeding LemFi authentically and tracking what drives real sign-ups.
- Travel across the UK 3 to 5 days every few weeks, establishing on-the-ground presence in new cities. Lead community-driven initiatives to build trust, awareness and advocacy for LemFi. Organize and participate in local events, meetups and forums. Build and maintain strong relationships with community leaders and grassroots partners implementing tracking mechanisms to measure the exact customer acquisition cost of your offline activities.
- Develop and execute comprehensive user acquisition strategies tailored to East African communities in the UK. Own growth targets for assigned markets and optimize campaigns using data and insights.
- Source, negotiate directly with, and manage partnerships to accelerate user growth. Ensure partnerships deliver mutual value and measurable outcomes tied directly to user acquisition.
- Conduct ongoing market research to understand user needs, behaviours and preferences. Provide actionable insights to Product and Marketing teams. Serve as the internal voice of the user, representing community perspectives in decision-making.
- Own the full campaign lifecycle from concept to close: brief, execute, measure cost per acquisition and conversion to first-time transacting users, and iterate fast.
- Identify new community touchpoints and partnership opportunities across the East African diaspora (Kenya, Rwanda, and broader East Africa) and bring them live quickly.
- Use AI tools to accelerate your own output - drafting campaign copy, analysing performance data, and building outreach at scale - while applying your own judgement to validate every insight before acting on it.

## Your experience

- At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar.
- Deep understanding of the East African community in the UK. You're culturally fluent and comfortable immersing yourself in new cultural environments.
- Proven ability to work against targets and deliver measurable results. You're motivated by ambitious goals and comfortable being measured against clear KPIs.
- Strong data-driven mindset. You interpret data, track performance and adjust strategies accordingly.
- Excellent interpersonal skills and the ability to build trust with diverse stakeholders. You're a persuasive communicator who can influence partners and leaders.
- Entrepreneurial and tenacious. You take ownership, push through obstacles and find ways to win. Biased to action, you think critically and move quickly.
- Self-motivated and effective working independently and in remote environments. You're willing to travel extensively and work occasional weekends to support market growth

## Nice to have

- Prior experience launching or scaling ventures in new markets.
- You have run growth, community, or field marketing campaigns that drove measurable acquisition.
- Background in fintech, payments or diaspora-focused products.
- Existing relationships within East African diaspora networks or associations in the UK.

Why Join LemFi? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

You can connect with us on [LinkedIn](https://www.linkedin.com/company/lemfi/) and [Instagram](https://www.instagram.com/uselemfi/) and if you haven't already, download the app on the [App Store](https://apps.apple.com/gb/app/lemfi/id1533066809) or [Google Play](https://play.google.com/store/apps/details?hl=en&id=com.lemonadeFinance.android).

Recruitment Agencies Notice LemFi does not accept unsolicited CVs from recruitment agencies. We work only with agencies on our preferred supplier list, and only when we’ve asked them for their support. Any CVs sent to us outside this arrangement will not incur a fee.

## About LemFi

## Company Overview
- **One-liner**: LemFi is a financial technology company that provides multi-currency wallets and international payment services tailored for immigrants and the Global South.
- **Entity Type**: Private (Venture Capital-Backed)
- **Headquarters**: Toronto, Canada (also has offices in Oakland, California and London, UK)
- **Founded**: 2020
- **Founders**: Not publicly listed on the main company page, but former known as Lemonade Finance.

## Core Business
- Primary industry: Financial Services / FinTech (International Payments and Remittances)
- Target customers: B2C — primarily immigrants and diaspora communities, with a focus on serving the Global South. They also offer B2B capabilities for international payment needs.
- Mission/Purpose: *"To improve the financial life of the next generation of immigrants."* The company focuses on solving the financial hurdles people face when moving to a new country.

## Products & Services
- **International Money Transfer**: Send money to 30+ countries with zero transfer fees and competitive exchange rates.
- **Multi-Currency Wallet**: Open and manage accounts in multiple currencies, with the ability to convert and hold funds.
- **Request Money**: Send payment requests or share a payment link for easy collections.
- **eSIM**: "Instant Connection, Anywhere you go" — providing mobile connectivity services for travelers and immigrants.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding raised of approximately **$85.6M** (per PitchBook).
- **Customers**: Over **1,000,000+ customers** as of their last update.
- **Notable Investors/Partners**: Backed by 45 investors including **Armyn Capital, Endeavor Catalyst, Highland Europe, Silverbacks Holdings, and Stonewater Ventures**. They have partnerships with Visa (cross-border payments), ClearBank (agency banking services), and have recently hired former OPay COO, Allen Qu, to lead China expansion.
- **Growth Signals**: 
  - Headcount growth: Over 200+ employees (300 per PitchBook, 121 on Built In).
  - Expanded to serve China and South Asia.
  - High-growth trajectory with a focus on remittance-heavy corridors (UK, US, Canada).
- **Recent Deal**: Merged with Pillar (Financial Software) in June 2025 (per PitchBook).

## Competitive Advantages
- **Zero Fees**: Zero transfer fees and competitive exchange rates are a key differentiator in the remittance market.
- **Laser Focus on Immigrants**: The company's entire product suite is designed around the immigrant experience (multi-currency wallets, requests, eSIM) rather than being a general money transfer app.
- **Speed**: "Usually delivered in minutes" — faster than traditional remittance services.
- **Strong Backing**: A large, high-quality investor base (45 investors) and strategic partnerships (Visa, ClearBank) provide a solid moat.
- **Experienced Team**: Team members come from top companies including Monzo, Opera, Kraken, Kaufland, Uber, and Andela.

## Strategic Focus
- **Global Expansion**: Explicit focus on entering China, South Asia, and other key corridors for immigrants.
- **Product Ecosystem**: Moving beyond simple transfers into multi-currency wallets, payment requests, and mobile connectivity (eSIM).
- **Scale Infrastructure**: Hiring key leadership (VP of Growth, Head of Finance & Business Intelligence, VP of Cards) to professionalize operations and build for scale.
- **Partnerships**: Deepening relationships with Visa and banks to expand reach and capabilities.

## Why Work Here
- **Remote/Hybrid/Office**: The company supports a hybrid and remote work model. Offices in Oakland (US), London (UK), and Toronto (Canada).
- **Culture & Perks**: Described as a high-growth, mission-driven environment building a product for a tangible impact on immigrants' lives.
- **Team Size & Growth**: The company is on a strong growth trajectory (from 121 to 300 employees in a short period), offering significant upside for early employees.
- **Engineering & Product Focus**: The team includes roles like VP of Cards and Head of Infrastructure, suggesting a strong technical spine.
- **Diverse Locations**: Opportunities to work in Canada, the UK, the US, Nigeria, and the Philippines, reflecting a truly global operation.

## Sources
1. [lemfi.com](https://lemfi.com/)
2. [lemfi.com/en-at/about](https://lemfi.com/en-at/about)
3. [jobs.ashbyhq.com/lemfi](https://jobs.ashbyhq.com/lemfi)
4. [builtin.com/company/lemfi](https://builtin.com/company/lemfi)
5. [pitchbook.com/profiles/company/458201-62](https://pitchbook.com/profiles/company/458201-62)

## Other roles at LemFi

- [Senior Growth Manager, Pakistan](https://feeny.ai/job/senior-growth-manager-pakistan-lemfi-london-c99tgnjaetk0) — London, United Kingdom
- [Senior Technical Accountant](https://feeny.ai/job/senior-technical-accountant-lemfi-london-307a7jpg6mkw) — London, United Kingdom
- [Senior Growth Manager, Canada to Nigeria](https://feeny.ai/job/senior-growth-manager-canada-to-nigeria-lemfi-canada-66bsss7018s0) — Canada
- [FP&A Manager](https://feeny.ai/job/fp-a-manager-lemfi-london-9zry1pa4kbe8) — London, United Kingdom
- [European Entity Controller](https://feeny.ai/job/european-entity-controller-lemfi-dublin-jzgncwwgsq8e) — Dublin, Ireland
- [UK Entity Controller](https://feeny.ai/job/uk-entity-controller-lemfi-london-c9a0qd72zb0g) — London, United Kingdom
- [Senior Growth Manager - France to Morocco](https://feeny.ai/job/senior-growth-manager-france-to-morocco-lemfi-france-kr9dtfdjgx0x) — France
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- [Head of Growth, Nigeria](https://feeny.ai/job/head-of-growth-nigeria-lemfi-united-kingdom-zn9f8ndwxv1n) — United Kingdom