---
title: 'Senior Growth Marketer - Lifecycle at MYOB'
canonical: 'https://feeny.ai/job/senior-growth-marketer-lifecycle-myob-sydney-y1kyxhpxjjk1'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Growth Marketer - Lifecycle at MYOB

- **Company:** MYOB
- **Location:** Sydney, Australia
- **Work type:** hybrid
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/myob-2/828f6603-acf0-443b-9131-c6d169cf0736

## Job description

Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier, and more beneficial for everyone.

## About The Role

This is a high-impact Senior Growth Marketer - B2C role for someone who wants to own real commercial growth, move quickly and work across the full growth engine for Flare’s employee benefits products — starting with private health insurance. You’ll be part of a lean, fast-moving team where your judgement, curiosity and ability to act will matter every day. This is a hands-on role for someone who can spot opportunities, decide what to test or change, and use a wide range of growth levers — from CRM and lifecycle journeys to website experiences, in-app engagement, messaging, offers and product-led growth — to improve lead generation, engagement, conversion and revenue.

## What You'll Own

- Drive growth across employee benefits products — starting with private health insurance — by building and optimising B2C campaigns that generate qualified leads, engagement and revenue.
- Shape the customer journey across channels, using email, in-app, push, website and product-led experiences to reach employees with the right message at the right moment.
- Turn performance data into action, reviewing weekly results to identify gaps, spot opportunities and make practical improvements to targeting, messaging, creative, offers or journey design.
- Run smart experiments that move the numbers, testing value propositions, incentives, landing pages, product copy, prompts and feature ideas to unlock new growth opportunities.
- Build and launch campaigns end to end, including CRM, lifecycle, trigger-based and automated journeys for segmented employee audiences.
- Create clear, conversion-focused messaging that makes Flare’s employee benefits feel relevant, valuable and easy to act on.
- Bring commercial judgment to growth decisions, using engagement, conversion, retention and revenue metrics to decide what to start, stop, change or scale.
- Share clear recommendations with stakeholders, helping leadership and cross-functional teams understand what’s working, what isn’t and where to focus next.

## What You'll Bring

- You’ll bring experience in B2C growth, lifecycle, retention, engagement or CRM marketing, with a track record of turning customer behaviour into commercial results.
- Know how to build CRM and lifecycle programs hands-on, including automated journeys, trigger-based campaigns and segmented audience experiences.
- Be comfortable moving from strategy to execution — shaping the plan, launching campaigns, reviewing performance and improving what happens next.
- Use data and business insight to optimise for qualified leads, product adoption, conversion, revenue and value.
- Understand how segmentation, personalisation, behavioural triggers and lead nurture can move customers through the journey.
- Work well across product, sales and marketing teams, bringing curiosity, clarity and practical recommendations to the work — including using AI tools to move smarter and faster.

Our Culture & Benefits Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters. 🎥 See what it's like to work at MYOB and what we're all about.

🟣Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events 🟣Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers 🟣Benefit from our partnership with Sonder, which supports the wellbeing of our team members 🟣Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance 🟣Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more 🟣Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution

At MYOB, we’re all about embracing difference and backing people to be their true selves. We’re proud to be an equal opportunity employer and big believers that the best hires don’t just fit our culture — they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table.

Love the sound of MYOB and this role but don’t tick every single box in this ad? Apply anyway! Studies show that women and underrepresented groups often hold back if they don’t meet every requirement — but we want to hear from you.

We’re proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.

## About MYOB

## Company Overview
- **One-liner**: MYOB provides accounting, payroll and business management software for Australian and New Zealand businesses, from sole traders to mid-sized enterprises and the accountants who support them.
- **Entity Type**: Private (owned by KKR, formerly public – IPO in 2015, taken private)
- **Headquarters**: Cremorne, Victoria, Australia (additional offices in New Zealand)
- **Founded**: 1991 (predecessor Data-Tech Software)
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry/industries**: Business software / FinTech / Business Management
- **Target customers**: B2B – sole traders, small businesses, mid-sized enterprises, accountants and bookkeepers in Australia and New Zealand
- **Mission/purpose statement**: “Empowering Australian and New Zealand businesses for 35 years” – helping organisations manage money, people and operations in one place.

## Products & Services
- **MYOB Business**: Core accounting, invoicing, expense management, and tax compliance software for small businesses.
- **MYOB Payroll**: Payroll processing with built-in ATO compliance, superannuation, and Single Touch Payroll.
- **MYOB Exo**: Enterprise resource planning (ERP) solution for mid-sized businesses, covering inventory, supply chain, and financials.
- **MYOB Acumatica**: Cloud-based ERP for growing businesses.
- **MYOB AE / AO**: Practice management software for accounting firms.
- **MYOB Essentials**: Online accounting for micro-businesses and contractors.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held by KKR). Revenue estimate: ~$460M annually [linkedin.com](https://linkedin.com/company/myob)
- **Key Metric**: Annual revenue ~$460M (2023/2024 estimate); 1,343 employees as of 2025 (+1.2% YoY) [linkedin.com](https://linkedin.com/company/myob)
- **Notable Investors/Partners**: Parent company Kohlberg Kravis Roberts & Co. L.P. (KKR); partner with Flare (novated leasing and benefits); listed as a Work180 Endorsed Employer
- **Growth Signals**: Investing in AI (hiring Principal AI Engineer, AI Engineering Manager) and Embedded Finance (Senior Product Manager – Embedded Finance Payables); over 30 years in ANZ market; carbon neutral certified.

## Competitive Advantages
- **Local expertise**: Deep compliance knowledge for ATO requirements – built specifically for Australian and New Zealand businesses.
- **All-in-one platform**: Combines accounting, payroll, tax, inventory, and business management in a single system.
- **Heritage**: Australia’s first unicorn, over 35 years of market presence, high brand trust.

## Strategic Focus
- **Embedded Finance**: Growing capabilities in novated leasing, asset finance, and payment solutions.
- ** AI & Data**: Building AI-driven features (Principal AI Engineer, senior front end roles for Data & AI) to enhance product intelligence.
- **Mid-maret expansion**: Targeting larger buisnesses with newer ERP offerings and dedicated consultants.

## Why Work Here
- **Culture**: Emplyees consistently praise positive, supportive, and collaborative environment; strong focus on belonging, wellbeing, and diversity (Gender Affirmation Policy, Communities, Pride groups) [au.seek.com](https://au.seek.com/companies/myob-432833)
- **Flexibility**: Hybrid workplace with two “Office Connect Days” per week; work-from-home allowance; option to work overseas or interstate; generous paid parental leave with super contributions; purchase additional leave up to4 weeks; career breaks, gender transition leave [careers.myob.com](https://careers.myob.com)
- **Learning & Growth**: Access to LinkedIn Learning, study assistance, study leave, leadership programs, internal mobility opportunities.
- **Notable perks**: Gym access at HQ, Employee Assistance Program, Mental Health First Aiders, flu vaccinations, MYOB software discounts, and Flare perks marketplace.
- **Potential downsides**: Some employees note concerns about management direction after reorganizations, frequent restructures, and salaries possibly below market rates.

## Sources
1. [careers.myob.com](https://careers.myob.com)
2. [myob.com/au/about](https://www.myob.com/au/about)
3. [linkedin.com/company/myob](https://linkedin.com/company/myob)
4. [jobs.lever.co/myob-2](https://jobs.lever.co/myob-2)
5. [au.seek.com/companies/myob-432833](https://au.seek.com/companies/myob-432833)

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