---
title: 'Senior Growth Marketing Manager, Content & Lifecycle - Canada at Jobscan'
canonical: 'https://feeny.ai/job/senior-growth-marketing-manager-content-lifecycle-canada-jobscan-canada-anr277eyhgnz'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Growth Marketing Manager, Content & Lifecycle - Canada at Jobscan

- **Company:** Jobscan
- **Location:** Canada
- **Compensation:** $95k–$100k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-30
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/jobscan-2/e81dd3d5-3058-40da-b915-90de4de1e40a

## Job description

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️!

## Overview

Join Jobscan as our Senior Growth Marketing Manager, Content & Lifecycle and help drive meaningful revenue growth while empowering job seekers to land their dream roles. Our editorial content and email programs are core, high-potential engines of our growth strategy, and you will own them end to end. This is a senior, hands-on craft role for someone who loves executing in the weeds with sharp judgment, high AI fluency, and an unwavering quality bar, not a passive management seat. You will own our entire editorial surface (blog, pillar pages, and a new evergreen content hub you will help build) and turn it into a precise, high-converting growth engine across organic search, AI search, conversion, and lifecycle. You will also take ownership of our HireReady newsletter and build content-driven email acquisition. Partnering directly with the Head of Marketing, you will lead a small editorial team, elevate our standards, and turn content into a measurable driver of traffic, subscribers, and registrations.

## Key Responsibilities

- Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub: research, planning, prioritization, briefing, production, editing, publishing, and performance reporting.
- Drive organic growth of editorial content through hands-on SEO and AEO/GEO: on-page optimization, internal linking architecture, content refreshes, net-new content, EEAT, and growing AI referral traffic, citations, and impressions without sacrificing traditional SEO.
- Own editorial CRO: treat the blog and pillars as conversion surfaces, form hypotheses, run tests, and grow new registrations and email subscriptions from content.
- Own the HireReady newsletter end to end: content strategy, weekly sends, subscriber growth, and performance, turning a large existing audience into a real marketing channel.
- Build content-driven email acquisition: create lead magnets (reports, whitepapers, templates), embed opt-in strategy across content, and build welcome and nurture flows that convert subscribers into registrations, in coordination with our Lifecycle owner.
- Create original, data-driven content using Jobscan's proprietary data and insights (comparisons, best-of, listicles, and research pieces) that only we can produce.
- Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top-tier quality bar.
- Lead a redesign of our blog and content page templates (structure, layout, UX) to improve SEO, AEO/GEO, conversion, and reading experience, in partnership with the Head of Marketing.
- Manage and develop our editorial team (one full-time writer, one part-time contractor) and coordinate ad-hoc video content with a contractor.
- Partner closely with the Head of Marketing on shared website acquisition goals: present priorities and rationale, manage work in Notion, and turn performance data into strategy.

Required Skills & Qualifications

- 5-8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required)
- Elite content creation and editing skills, both producing high-quality writing and raising the quality of others
- Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope and topic assignment
- AEO/GEO fluency: optimizing for AI search and answer engines, building EEAT, and growing citations and AI referral traffic without sacrificing SEO
- CRO instinct: can review a content page, identify conversion opportunities, run experiments, and iterate
- Lifecycle and email marketing experience: newsletter ownership and/or content-driven subscriber growth, including lead magnets and welcome/nurture flows (HubSpot experience ideal)
- People management experience: managing writers or contractors and running an editorial calendar
- Strong AI/LLM fluency: uses Claude, ChatGPT, Cursor, or similar tools in daily workflow to compress production time without sacrificing quality
- Comfortable working directly in WordPress; comfort with or curiosity about modern static site stacks (Astro/Vite) is a plus
- Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO)
- Self-directed and high-judgment: can take a surface, target, or opportunity and run with it without daily oversight
- High quality bar: comfortable elevating content, design, and conversion standards across the site
- Based in the US, with working hours that consistently overlap US Eastern time (EST, CT, or PT)

## About Jobscan

## Company Overview
- **One-liner**: Jobscan provides AI-powered tools to help job seekers optimize their resumes, cover letters, and LinkedIn profiles to improve their chances of passing Applicant Tracking Systems (ATS) and landing more interviews.
- **Entity Type**: Private (user-funded and profitable)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 2014
- **Founders**: James Hu

## Core Business
- **Primary industry/industries**: Technology, Information and Internet; Job Search Technology; HR Tech
- **Target customers**: B2C (individual job seekers across all levels and industries) and B2B (indirectly through partnership with job boards and career services)
- **Mission or purpose statement**: "[Our] vision is to help jobseekers land more interviews and job offers than ever before." [builtin.com](https://builtin.com/company/jobscan)

## Products & Services
- **ATS Resume Checker**: A core SaaS tool that scans a user's resume against a specific job description, providing a "match rate" based on keywords, hard skills, and formatting compatibility with top ATS platforms like iCIMS, Lever, Greenhouse, and Taleo. [jobscan.co](https://www.jobscan.co/)
- **AI Resume Optimizer**: An AI-powered tool that provides real-time, personalized suggestions to tailor a resume for a specific job, helping users improve their match score. [jobscan.co](https://www.jobscan.co/)
- **ATS-Friendly Resume Builder**: A free resume builder designed to create resumes that are easily parsed by ATS software, avoiding common formatting errors that cause rejection. [jobscan.co](https://www.jobscan.co/)
- **LinkedIn Profile Optimization**: A tool that analyzes a user's LinkedIn profile against a job description to optimize keywords and improve recruiter visibility. [jobscan.co](https://www.jobscan.co/)
- **Job Tracker**: A tool to help users manage and organize their job applications in one place. [jobscan.co](https://www.jobscan.co/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of **$15.3M** (latest available data). [linkedin.com](https://www.linkedin.com/company/jobscan-co)
- **Notable Investors/Partners**: Not publicly disclosed. The company describes itself as "user-funded" and profitable, suggesting a bootstrapped or minimally diluted capital structure. [linkedin.com](https://www.linkedin.com/company/jobscan-co)
- **Growth Signals**: The company reports that its tools can increase a user's interview chances by up to 50% and cut job search time in half. It has a global user base and is actively hiring for multiple senior marketing and product roles (9 open positions as of the latest data). [jobscan.co](https://www.jobscan.co/), [linkedin.com](https://www.linkedin.com/company/jobscan-co)

## Competitive Advantages
- **Proprietary ATS Knowledge**: Jobscan has reverse-engineered the algorithms of the top Applicant Tracking Systems, giving it a deep, technical understanding of how resumes are filtered. This is a significant moat, as 99% of Fortune 500 companies use an ATS. [jobscan.co](https://www.jobscan.co/)
- **AI-First Product**: The company uses proprietary AI and machine learning to provide real-time, actionable resume feedback, differentiating it from simple keyword checkers. [jobscan.co](https://www.jobscan.co/)
- **User-Funded & Profitable**: Unlike many startups, Jobscan is profitable and user-funded, suggesting a sustainable business model and financial stability without pressure from external investors. [linkedin.com](https://www.linkedin.com/company/jobscan-co)
- **Comprehensive Suite**: Offers an all-in-one solution for job seekers, covering resume building, optimization, LinkedIn improvement, and application tracking, which increases user stickiness.

## Strategic Focus
- **Product Expansion**: The company is actively building the "next generation of job search tools" to make the entire job search process easier. [linkedin.com](https://www.linkedin.com/company/jobscan-co)
- **Global Growth**: Jobscan is hiring for multiple "Senior Performance Marketing Manager" roles focused on specific regions (Latin America, Taiwan, Australia, SEA), indicating a strong push into international markets. [jobs.lever.co](https://jobs.lever.co/jobscan-2)
- **Senior Talent Acquisition**: The current open positions are almost exclusively "Senior" level roles (Senior Product Manager, Senior Performance Marketing Manager, Senior Product Designer), suggesting a focus on bringing in experienced leadership to scale the business. [jobs.lever.co](https://jobs.lever.co/jobscan-2)

## Why Work Here
- **Culture & Mission**: The company's mission is highly motivating for anyone who has experienced the frustrations of a modern job search. Employees can directly see the impact of their work on helping "hundreds of thousands worldwide." [builtin.com](https://builtin.com/company/jobscan)
- **Remote-First**: The company switched to being 100% remote as of 2021, offering flexibility and the ability to work from anywhere. [builtin.com](https://builtin.com/company/jobscan)
- **Compensation & Benefits**: Offers competitive compensation, performance bonuses, and company equity. Benefits include dental and health insurance, family medical leave, commuter benefits, and a pet-friendly office (for those who choose to go in). [builtin.com](https://builtin.com/company/jobscan)
- **Growth & Development**: The company provides job training, conferences, and customized development tracks for employees. [builtin.com](https://builtin.com/company/jobscan)
- **Financial Stability**: As a profitable, user-funded company, Jobscan offers a degree of job security and stability that is less common in venture-backed startups. [linkedin.com](https://www.linkedin.com/company/jobscan-co)
- **Employee Sentiment**: Employer rating of 3.3/5.0 on LinkedIn (based on 43 reviews), with the highest scores for Work-Life Balance (3.9) and Compensation (3.5). [linkedin.com](https://www.linkedin.com/company/jobscan-co)

## Sources
1. [Jobscan Official Website](https://www.jobscan.co/)
2. [Jobscan LinkedIn Profile](https://www.linkedin.com/company/jobscan-co)
3. [Jobscan Careers Page (Lever)](https://jobs.lever.co/jobscan-2)
4. [Built In Seattle - Jobscan Profile](https://builtin.com/company/jobscan)
5. [CB Insights - Jobscan Profile](https://www.cbinsights.com/company/jobscanco)

## Other roles at Jobscan

- [Customer Education & Enablement Specialist - Canada (Part-time)](https://feeny.ai/job/customer-education-enablement-specialist-canada-part-time-jobscan-canada-wa3pxzty8aes) — Canada
- [Senior Growth Marketing Manager, Content & Lifecycle](https://feeny.ai/job/senior-growth-marketing-manager-content-lifecycle-jobscan-united-states-8c34pgdhm86j) — United States
- [Senior Performance Marketing Manager - Latin America](https://feeny.ai/job/senior-performance-marketing-manager-latin-america-jobscan-brazil-94w37hvhxkej) — Brazil
- [Senior Performance Marketing Manager](https://feeny.ai/job/senior-performance-marketing-manager-jobscan-united-states-nx2ndy4xg3q9) — United States
- [Senior Product Manager (Growth)](https://feeny.ai/job/senior-product-manager-growth-jobscan-taipei-4xpdgzpa4wqs) — Taipei, Taiwan
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-jobscan-taipei-bjvbpwgqz7mf) — Taipei, Taiwan