---
title: 'Senior Growth Marketing Manager - Financial Services at Fabric'
canonical: 'https://feeny.ai/job/senior-growth-marketing-manager-financial-services-fabric-east-coast-0271knkje5hc'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Growth Marketing Manager - Financial Services at Fabric

- **Company:** Fabric
- **Location:** East Coast
- **Work type:** remote
- **Posted:** 2026-07-13
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/fabric83/jobs/7796451003

## Job description

The Senior Growth Marketing Manager position will own strategy and execution for our financial services product. You will work in partnership with internal teams and agency partners to drive user acquisition. This role reports to Fabric’s Director of Growth.

## About Us

Fabric by Gerber Life is a financial technology company that makes it simple, fast, and easy to buy life insurance and plan for your family’s financial future.

Our customers are at the core of everything we build. We aim to create humane software that includes only the essential complexity. Like software, we are a constant work in progress, and we believe that personal growth comes from making mistakes and exploring thorny problems. The quality of our work is driven by the diversity of our individual backgrounds and experiences. Come join us as we re-make a $650 Billion industry and work to improve the lives of millions of families.

This Senior Growth Marketing Manager position will own strategy and execution for our financial services product. You will work in partnership with internal teams and agency partners to drive user acquisition. This role reports to Fabric’s Director of Growth.

While this role is hybrid, we are prioritizing candidates based in the New York metro who are able to commit to regular travel (1-2 times per week) to our offices in Brooklyn.

What this role will own:

- This role will own growth for metrics for our core financial services product.
- Success in this role will require execution across three broad areas:
- Conversion Rate Optimization: Improve acquisition funnel efficiency from visit through account opening by leading landing page and funnel testing, strengthening measurement and attribution, and partnering cross-functionally to increase conversion and activation rates.
- Creative Execution & Insights: Build and scale a high-performing creative testing engine by managing creative production, UGC, compliance workflows, testing roadmaps, and insight sharing to continuously improve marketing performance.
- Channel Expansion: Identify, test, and scale new customer acquisition channels by developing structured experimentation plans, evaluating performance, and establishing repeatable playbooks for long-term growth.

Required Qualifications (must-haves)

- 3-5 years of experience managing a broad set of customer acquisition channels.
- Strong experience managing paid acquisition channels and optimizing funnels to improve conversion.
- Proven track record driving growth for consumer technology, fintech, subscription, marketplace, or mobile app businesses.
- Previous or current experience working hands-on campaign management on Google or Meta.
- Deep understanding of growth metrics, attribution, experimentation, and marketing analytics.
- Advanced analytical skills and comfort working with data to make decisions.
- Experience working cross-functionally with Product, Analytics, Design, and Engineering teams.
- Drive, a strong work ethic, and the ability to multitask effectively in a remote setting.

## Preferred Qualifications (nice-to-haves)

- Experience in consumer fintech, investing, banking, family-focused products, or personal finance.
- Experience of successful execution across a mix of digital and non-digital channels.
- A deep understanding of our Ideal Customer Profile.
- Experience working with Compliance and Legal review processes for marketing material.
- Demonstrated impact working with and managing agency partners.

Why Should You Join Us?

- You’ll join a mission driven company that wants to help families build a strong financial foundation.
- You’ll join a small but nimble team and have the autonomy to own initiatives that have a clear impact on the business and organization.
- You’ll have the opportunity to shape the growth trajectory of a rapidly growing consumer fintech product.
- You’ll be part of an agile, fast-moving team with the financial backing of an established organization structure.

## About Fabric

## Company Overview
- **One-liner**: Fabric provides an agentic commerce platform that helps brands and retailers optimize, manage, and activate product data across every channel using AI‑powered automation.
- **Entity Type**: Private (Series C, 2022)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 2017
- **Founders**: Not publicly disclosed (CEO: Faisal Masud)

## Core Business
- **Primary industry/industries**: Digital commerce software, headless commerce, AI‑powered product optimization
- **Target customers**: Mid‑market to enterprise brands and retailers (e.g., GNC, Chico’s, McDonald’s, The Honest Company) – B2B
- **Mission or purpose statement**: “Revolutionize commerce for everyone” – creating intelligent, adaptive, and human‑centered commerce systems that bridge human intent and machine capability.

## Products & Services
- **fabric NEON**: The company’s flagship agentic commerce platform. Uses a specialized AI model to monitor, optimize, and activate product data across all demand channels.
- **Product Agent**: An autonomous system that handles the full product lifecycle – enrichment, catalog management, pricing, and personalization – acting as an intelligent collaborator for commerce teams.
- **Activate**: A module to onboard new SKUs faster and enrich product data with intent signals from leading category prompts.
- **Integrations**: Flexible input/output options including CSV, Shopify, ChatGPT (ACP), and the Universal Commerce Protocol (UCP), plus 300+ commerce APIs and an orchestration framework.

## Market Standing
- **Valuation/Market Cap**: ~$1.5 billion (post‑money, February 2022 Series C)
- **Key Metric**:
  - **Annual Revenue**: $16.8 million (LinkedIn estimate, 2025)
  - **Total Funding**: $293.5 million across six rounds (Seed, Series A, B, C)
- **Notable Investors/Partners**: SoftBank Vision Fund 2 (lead Series C), Norwest Venture Partners, Stripes, Redpoint Ventures, Forerunner Ventures, Glynn Capital, B Capital Group, Greycroft, Sierra Ventures, Expa, and others.
- **Growth Signals**:
  - 260 % YoY gross merchandising value (GMV) growth
  - 277 % YoY transaction growth
  - 1 billion+ API calls in 2024 with <50 ms latency for core storefront services
  - 4.5 x YoY revenue growth in 2021
  - 96 employees (‑2.5 % YoY), operating across 15 countries

## Competitive Advantages
- **API‑first, headless architecture** – lets merchants keep their existing tech stack and go live in months without replatforming.
- **Agentic commerce pioneer** – first‑mover with a commerce‑specific AI model (NEON) that understands SKUs, categories, and retail context.
- **Modular and open** – 300+ APIs and a marketplace allow infinite customization and integration.
- **Proven enterprise traction** – signed customers like McDonald’s, The Honest Company, Chico’s, and GNC.

## Strategic Focus
- Accelerating the shift to “agentic commerce” – building autonomous systems that handle product, pricing, logistics, and marketing.
- Deepening AI capabilities with the fabric NEON model and Product Agent.
- Geographic expansion (notably APAC via a head in India) and leveraging automation to scale.

## Why Work Here
- **Culture**: “Trust is our #1 value” – the company emphasises curiosity, collaboration, mutual respect, and continuous learning. Team members are driven by customer success.
- **Work environment**: Distributed workforce across 15 countries; remote/hybrid‑friendly (not explicitly mandated).
- **Engineering culture**: Modern architecture (API‑first, cloud‑native), work on cutting‑edge AI for commerce, low‑latency systems, and high‑scale API traffic (1 B+ calls/year).
- **Perks**: Not detailed publicly, but employee reviews (3.2/5 on LinkedIn) highlight competitive compensation (3.6/5) and room for impact.

## Sources
1. [fabric.inc – Homepage](https://fabric.inc/)
2. [fabric.inc – About page](https://fabric.inc/company/about)
3. [fabric.inc – Careers page](https://fabric.inc/company/careers)
4. [fabric.inc – Series C press release](https://fabric.inc/press/headless-commerce-leader-fabric-announces-140-million-series-c-funding-led-by-softbank)
5. [LinkedIn – fabric Company Page](https://www.linkedin.com/company/teamfabric)
6. [fabric Greenhouse Careers Page](https://job-boards.greenhouse.io/fabric83)

## Other roles at Fabric

- [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-fabric-new-york-h8nagxvyyqa9) — New York, NY
- [Senior Software Engineer - Insurance Team](https://feeny.ai/job/senior-software-engineer-insurance-team-fabric-new-york-55xy2my6mejp) — New York, NY