---
title: 'Senior Growth Marketing Manager at HelloFresh'
canonical: 'https://feeny.ai/job/senior-growth-marketing-manager-hellofresh-sydney-new-south-wales-eyb40aq6tdtc'
type: 'job'
last_seen: '2026-11-10'
---

# Senior Growth Marketing Manager at HelloFresh

- **Company:** HelloFresh
- **Location:** Sydney New South Wales, Australia
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-10
- **Apply:** https://careers.hellofresh.com/global/en/job/8332995?gh_jid=8332995

## Job description

Job Description

As our Senior Growth Marketing Manager, you will uncover, test, and bring to life high-impact growth opportunities across Youfoodz direct-to-consumer ecommerce and product marketing. You will move with speed and agility effortlessly shifting from strategic go-to-market planning and commercial modeling to hands-on campaign execution.

This is an incredible opportunity to help shape how we evolve our growth playbook across Youfoodz, backed by genuine autonomy, real testing resources, and a team that champions fresh perspectives. We are looking for an entrepreneurial, data-driven marketer with sharp commercial acumen and a deep empathy for our customers, ready to collaborate across top channels, unlock game-changing partnerships, and explore new business ventures from day one.

This role is based in our Chippendale Head Office, Sydney (hybrid) and reports to the Director of Growth, Youfoodz.

You will…

- Monitor weekly channel performance against business plans, YoY, and monthly activation, reactivation, and referral targets to optimize media spend and ROI.
- Manage spend pacing, reallocations, discount structures, promotional campaign execution, and post-release testing and analysis.
- Steer agency, affiliate, SEO, and partner relationships, ensuring high-quality, brand-aligned creative assets.
- Own CRO, merchandising, layout, and audits across web and app menus and product pages to improve conversion and maintain accurate customer content.
- Build and maintain a placement calendar tracking digital campaign opportunities such as banners, in-menu messaging, and newsletter highlights.
- Identify and scope new channels, commercial models, and growth initiatives, modeling unit economics to expand the addressable market.
- Own end-to-end go-to-market campaigns and strategies for new products, channels, features, and partnership launches.

You have…

- 5-10+ years of experience in growth ecommerce marketing, ideally in digital subscription or D2C food and beverage.
- Proven track record of driving revenue growth, managing promotional calendars, and exceeding targets.
- Strong data analytics capability, with experience building models, performance dashboards, and managing media attribution.
- Understanding of conversion rate optimization, user journeys, digital copywriting, and UX best practices.
- Experience coordinating with CRM, creative, and international cross-functional teams.

## What you’ll get in return…

- The chance to have a significant impact in a leading global food technology company
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- Internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
- Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role. You must have the right to work full-time in Australia.

Location: Chippendale Head Office, Sydney (hybrid)

Salary: Competitive salary & employee benefits

((#LI-Hybrid)

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

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- [Print and Packaging Designer](https://feeny.ai/job/print-and-packaging-designer-hellofresh-manila-c4h00jm1abvx) — Manila, Philippines
- [Sales Manager, Factor](https://feeny.ai/job/sales-manager-factor-hellofresh-archived-echgnmhyhb68) — [archived], United States / Austin, TX
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