---
title: 'Senior Growth Marketing Manager at Noom US'
canonical: 'https://feeny.ai/job/senior-growth-marketing-manager-noom-us-new-york-new-york-jvf9jxs1b804'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Growth Marketing Manager at Noom US

- **Company:** Noom US
- **Location:** New York New York, United States / Princeton New Jersey, United States
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-14
- **Apply:** https://www.noom.com/careers/job-listings/?gh_jid=8140129

## Job description

Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.

Our Growth Marketing Team

Noom’s Growth Marketing team helps introduce millions of people to products that support healthier, longer lives. We combine creative thinking, rigorous measurement, and rapid experimentation to efficiently acquire customers and unlock new opportunities for growth. We work closely with teams across Noom to translate customer insights into high-performing campaigns and experiences.

## About the Role

We’re looking for a Senior Growth Marketing Manager to own and scale Noom’s paid social program. This is a highly visible, hands-on role for an experienced performance marketer who can independently set strategy, manage significant media investment, and make data-driven decisions based on metrics such as LTV, CAC, and incrementality. You’ll optimize established channels while also building paid social strategies for new Noom products and audiences.

You’ll have meaningful ownership over a growing area of Noom’s portfolio, partnering closely with Creative, Growth Product, and Analytics and regularly communicating performance, insights, and recommendations to senior and C-suite leaders.

## What You’ll Do

- Own paid social strategy, execution, optimization, and budget allocation across Meta, Pinterest, Snapchat, and Reddit, managing more than $100K in monthly spend.
- Improve customer acquisition and LTV-to-CAC performance through structured experimentation, measurement, and channel optimization.
- Identify opportunities to scale existing channels and test new platforms, audiences, creative approaches, and campaign structures.
- Build paid social strategies for new Noom products and translate business objectives into actionable acquisition plans.
- Partner with Creative, Growth Product, and Analytics to improve campaign performance across the full customer journey.
- Communicate insights and recommendations to senior leaders while independently driving cross-functional workstreams forward.

## What We’re Looking For

- Deep, hands-on paid social experience within a direct-to-consumer, ecommerce, or similarly performance-focused business.
- Advanced knowledge of Meta and experience with additional platforms such as Pinterest, Snapchat, Reddit, Youtube, and TikTok.
- Strong command of direct-response marketing, including CAC, LTV, conversion, incrementality, and performance optimization.
- Experience managing meaningful media budgets and using approaches such as marketing mix modeling or multi-touch attribution to inform investment decisions.
- A proactive, independent operator who can set direction, anticipate next steps, and effectively partner across the organization.
- A confident communicator who can translate complex performance insights for senior and C-suite leaders, with some experience managing or mentoring others.

What Makes This Job Amazing

- Own a critical growth channel. You’ll have end-to-end ownership of Noom’s paid social strategy, investment, and performance.
- Make a visible business impact. Your work will directly influence customer acquisition, growth efficiency, and the success of Noom’s expanding product portfolio.
- Build what comes next. You’ll scale established channels while creating paid social strategies for new products and audiences.
- Shape the program. You’ll have the autonomy and senior-level exposure to define and implement your vision for paid social.

## What You’ll Earn and Enjoy

- Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
- Investment in your future. A 401(k) with company match to help you build long-term financial security.
- Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
- Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
- Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
- And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.

The base salary range for this position is $134,000–$175,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We're more than a health tech company—we're a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. We've been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.

Join us in shaping the future of health. You'll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Please ignore any messaging or communication from other domains (e.g. @noom.team). Noom will never ask you for personal payment, require you to purchase equipment, conduct an interview process or messaging exchange via Microsoft Teams, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, as well as references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to apply directly through our website.

## About Noom US

## Company Overview
- **One-liner**: Noom is a consumer-led digital health company that combines behavioral psychology, technology, and medication to help people build sustainable health habits for weight management and chronic condition care.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2008
- **Founders**: Saeju Jeong, Artem Petakov

## Core Business
- **Primary industry**: Digital Health / Wellness and Fitness Services
- **Target customers**: B2C (individual consumers) and B2B (employers, health plans, health systems)
- **Mission statement**: "Empower everyone, everywhere to live better longer."

## Products & Services
- **Noom Weight**: An award-winning, psychology-based weight loss program that uses cognitive behavioral therapy (CBT) principles, daily lessons, food logging, and coaching to help users build sustainable habits. (SaaS / Mobile App)
- **Noom Med**: A comprehensive program combining Noom's behavior change platform with access to medical professionals who can prescribe GLP-1 and other weight loss medications, plus integrated pharmacy services. (Service + SaaS)
- **Noom Micro**: A microdose GLP-1 prescription program for proactive health, targeting a lower BMI demographic with a focus on metabolism, inflammation, and brain health. (Service + SaaS)
- **Noom for Enterprise**: A B2B offering covering over 6.5 million lives, partnering with employers and health plans to provide behavior change programs that save thousands of dollars per member. (B2B Service)
- **Welli (AI Health Assistant)**: An AI-powered personal health assistant integrated into the platform for personalized insights and support. (AI Feature)
- **AI Body Scan**: An AI-driven tool providing personalized health insights through body scanning. (AI Feature)

## Market Standing
- **Valuation**: Not publicly disclosed (last reported valuation was $3.7 billion in 2021; current status is private with no recent funding round disclosed).
- **Key Metric**: The company reports strong revenue growth, positive EBITDA, and positive free cash flow. It has a substantial cash balance with no debt [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Notable Investors/Partners**: Partners with 5 of the top 20 health plans in the US and hundreds of enterprise clients with an average size of 13,000+ employees [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Growth Signals**: The company reports being profitable with strong revenue growth, positive EBITDA, and free cash flow. Its GLP-1 companion engagement (40% DAU:MAU) is 10x the average health app. The enterprise business is significant and growing, with an average savings of $1,219 per member at 2 years for Healthy Weight and a projected 4.1X ROI over 3 years for Noom Med [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).

## Competitive Advantages
- **Behavioral Science Moat**: Noom's core engine is built on cognitive behavioral therapy (CBT) and proven behavioral psychology, creating a durable habit-change platform that competitors find hard to replicate.
- **Extraordinary Engagement**: The company reports a GLP-1 companion engagement of 40% DAU:MAU, which is 10x the average health app, driving superior outcomes and member persistence [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Trusted Brand**: Noom has a beloved brand for whole-person wellbeing, particularly powerful among women, known for healthy eating, mindset, and habits. This brand enables 5-10x higher activation in employer populations vs. competitors [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Integrated Platform**: The company is leading the convergence of diagnostics, wearable-monitored behavior change, pharmacy, and clinical care into one AI-enhanced system [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Strong Financial Position**: Reports a strong balance sheet with substantial cash balance and no debt, with positive EBITDA and free cash flow [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).

## Strategic Focus
- **Convergence of Care**: Noom is focused on becoming an integrated, AI-enhanced system that combines diagnostics, wearable-monitored behavior change, pharmacy, and clinical care to drive individual outcomes [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **GLP-1 as a Catalyst**: The company views GLP-1 therapy as a catalyst that opens a window to build durable skills and routines, rather than a standalone solution. They offer multiple entry points (Noom Med, Noom Micro) to serve distinct buyer segments [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Enterprise Growth**: Significant and growing enterprise business, with a focus on expanding partnerships with health plans and large employers to drive preventive care and cost savings [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **AI Innovation**: Continued investment in AI features like Welli (AI health assistant) and AI Body Scan to enhance personalization and member outcomes [noom.com](https://www.noom.com/about-us/).

## Why Work Here
- **Culture**: Noom is driven by a mission to "build a healthier world for everyone, everywhere." The company emphasizes a consumer-led, evidence-based approach to health.
- **Work Model**: Flexible hybrid work model [noom.com](https://www.noom.com/careers/job-listings/).
- **Benefits**: Market-leading total rewards including premium healthcare coverage, generous PTO, paid leave programs, free online counseling support, 401(k) plan with company match, tech & home office stipends, exclusive access to Noom products, in-office meals & snacks, and team offsites & gatherings [noom.com](https://www.noom.com/careers/job-listings/).
- **Engineering Culture**: The company is actively innovating with AI (Welli, AI Body Scan) and building an integrated health platform, offering engineers and product teams the chance to work on high-impact, mission-driven technology.
- **Current Hiring**: As of mid-2026, Noom has 16 active job postings with a significant quarterly increase in hiring (+1500%), indicating a growth phase. Open roles include Senior Product Designer, Senior Director of Clinical Operations, Strategic Partnerships Manager, and Growth Marketing Manager [linkedin.com](https://www.linkedin.com/company/noom).

## Sources
1. [noom.com](https://www.noom.com/about-us/)
2. [noom.com](https://www.noom.com/careers/job-listings/)
3. [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf)
4. [noom.com](https://www.noom.com/)
5. [linkedin.com](https://www.linkedin.com/company/noom)

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