---
title: 'Senior Growth Marketing Manager - Paid Search & Mobile UA at Favor'
canonical: 'https://feeny.ai/job/senior-growth-marketing-manager-paid-search-mobile-ua-favor-austin-t1b96rj29gq1'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Growth Marketing Manager - Paid Search & Mobile UA at Favor

- **Company:** Favor
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-05-20
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/askfavor/6d8b0add-4f2f-4aba-866f-b8d2b1e619c4

## Job description

Favor is a Texas born-and-bred restaurant and grocery delivery company, and a proud member of the H-E-B family. Driving growth at Favor means working cross-functionally across media, creative, integrated marketing, product, and analytics to provide a best-in-class customer experience while continuously testing new channels and creative strategies. The Favor marketing team is responsible for driving both consumer and runner growth across the Lone Star State. As the Sr. Growth Marketing Manager - Paid Search & Mobile UA, you will help expand Favor Delivery’s performance marketing footprint across high impact acquisition channels. You will own the end-to-end strategy and execution of Google Search, Apple Search Ads, Google App Campaigns, and mobile user acquisition channels. This role will oversee both paid and organic growth opportunities. The ideal candidate is a data-driven, detail-oriented marketer with deep expertise in search (an appetite to learn ASO with a strong ability to collaborate cross-functionally with creative, martech, and analytics to optimize performance.

What You'll Do:

- Channel Lead: Optimizing search and app acquisition channels, including but not limited to Google Search Ads, Apple Search Ads, Google App Campaigns, PMAX,  and other Mobile App User Acquisition channels to ensure maximum efficiency and scale.
- Budget Management: Ensuring optimal allocation of spend to maximize ROI. Attribution Mastery: Leverage Mobile Measurement Platforms (MMPs) for attribution to ensure accurate cross-channel tracking, measurement, and reporting.
- Audience Segmentation: Build and refine audience segmentation strategies, leveraging first-party data to enhance targeting and personalization across paid media efforts.
- Conversion Rate Optimization: Create and test Custom product pages to improve mobile conversion rates, explore ASO strategies for growth.
- MarTech Collaboration: Partner with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance.
- Data Synthesis: Measure campaign performance, establish benchmarks,and generate actionable insights. Translate performance data into actionable strategies to improve business objectives.
- Offer Strategy: Oversee promotion and discount strategies, ensuring they are effectively implemented within acquisition campaigns to drive new user growth while maintaining efficiency.
- Vendor & Tool Management: Work with account reps and tools like Mobile Action and Recast to ensure best-in-class execution and access to new opportunities and betas.
- Partner closely with the in-house brand and creative team to develop and test high-performing ad creatives tailored for search and app acquisition channels.

Skills You Have:

- Bachelor's degree or comparable formal training, certification, and/or work experience.
- 7+ years of demonstrated experience managing performance marketing campaigns.
- A search specialist with an appetite to learn other areas of media.
- Strategic thinker, able to map channel investment and strategy to business goals.
- Experience with measurement tools (MMP and Media Mixed Modeling).
- Quantitative ability and an advanced understanding of digital media analytics and relevant KPIs.
- Leverage AI to increase productivity, whether that be data analysis, optimizations, keyword research, or budget management.
- Individual contribution with opportunity to grow the team in the future
- Nice to have: Generative Engine Optimization (Help Favor improve AI Search Visibility, and explore Generative Media Buying).

Who You Are:

- You are a mobile strategist who understands the customer journey, identifies pain points and areas of improvements, and systematically builds and refines a better conversion funnel.
- You have excellent communication skills and the ability to work effectively across departments.
- You are able to synthesize data into learnings and trends for senior executives, you balance tactical demands and long-term strategic thinking.
- You have worked for DTC brand(s) with aggressive acquisition goals.
- Have great work ethic, stay positive and drive solutions forward.
- Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work.

Life at Favor

Where you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce.

Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts!

Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.

Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.

Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.

Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!

In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.

## About Favor

## Company Overview
- **One-liner**: Favor is a Texas-only on-demand delivery platform, owned by H-E-B, that delivers restaurant food, groceries, and more with a local "neighbor-to-neighbor" hospitality model.
- **Entity Type**: Private (wholly owned subsidiary of H-E-B; previously venture-backed with ~$34M in total funding)
- **Headquarters**: Austin, Texas, United States (Eastside Tech Hub, 2416 E 6th St)
- **Founded**: 2013
- **Founders**: Zachary Maurais and Ben Doherty

## Core Business
- **Primary industry**: On-demand delivery / local commerce / consumer logistics
- **Target customers**: B2C consumers across Texas; B2B restaurant and retail partners seeking delivery distribution
- **Mission**: "To lift our communities by connecting neighbors—one delivery at a time" — with a strong emphasis on Texas hospitality and community-first values.

## Products & Services
- **Favor Delivery App**: Consumer mobile app and web platform offering on-demand delivery from thousands of national and Texas-only restaurants, plus groceries and other local goods, typically delivered in 45 minutes or less. Type: Consumer marketplace / on-demand logistics platform.
- **Favor for Restaurants & Retailers**: Delivery enablement for local merchants, allowing them to reach Texas customers through the Favor network. Type: B2B delivery partnership.
- **Favor Salutes / Community Programs**: Internal recognition and community engagement initiatives that reinforce the company's neighbor-focused brand. Type: Culture/community program.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company; acquired by H-E-B in February 2018)
- **Key Metric**: Annual revenue estimated at $55M (per business data aggregators); total pre-acquisition funding of $34M across seed, Series A ($12M, 2015), and Series B ($22M, 2017, led by S3 Ventures)
- **Notable Investors/Partners**: H-E-B (parent company since 2018), S3 Ventures (Series B lead), plus prior seed and Series A investors
- **Growth Signals**: Headcount of ~834 employees (+1.1% YoY); in 2025 the company hired 40 new team members, promoted 65 employees, hosted 10 summer interns, completed 2,852 hours of learning & development, and posted 295 "Favor Salutes" recognizing team members. Active hiring across engineering, marketing, people operations, sales, and support.

## Competitive Advantages
- **Exclusive Texas focus**: Favor operates only in Texas ("proudly unavailable in 49 states"), giving it deep local brand affinity and a differentiated, community-oriented identity versus national gig-economy competitors.
- **H-E-B backing**: As part of one of the largest and most iconic Texas retailers, Favor has financial stability, grocery supply chain integration, and instant brand trust.
- **Hospitality-driven culture**: The "neighbor-to-neighbor" model and Texas hospitality positioning create strong customer loyalty and a differentiated employee value proposition.
- **Small-team agility**: Employees describe a "startup vibe" with the resources and stability of an established parent brand, allowing faster innovation than typical enterprise environments.

## Strategic Focus
- Expanding delivery coverage and category breadth across Texas (restaurants, groceries, and more)
- Scaling the team deliberately — 2025 saw meaningful internal promotions (65) and L&D investment (2,852 hours), signaling a focus on retention and career growth
- Strengthening community engagement both externally (Texas neighborhoods) and internally (ERGs, company-wide events, recognition programs)
- Maintaining a hybrid/remote-friendly operating model while keeping a vibrant Austin HQ presence

## Why Work Here
- **Culture**: Mission-driven, community-first environment with a "small but mighty" team. Core values emphasize positivity, resilience, and bringing your whole self to work.
- **Flexibility**: Mix of remote (Texas-based) and hybrid roles in Austin, TX, depending on the position.
- **Perks**: Unlimited PTO for salaried employees, premium health/vision/dental/life insurance, 401(k), H-E-B discounts, complimentary meals and snacks, and an Austin HQ (Eastside Tech Hub) featuring a coffee bar, library, fully stocked kitchen, fitness center, and wellness center with a bouldering wall.
- **Community & growth**: Employee Resource Groups (ERGs), quarterly company-wide events, weekly happy hours, Learning Labs, and internship programs. In 2025, the company celebrated 65 internal promotions and 1,504 cumulative years of service among team members.
- **Employee ratings**: Mixed but generally positive — 3.6/5 across 781 reviews on employer aggregator sites (with culture at 3.7 and work-life balance at 3.8), while Blind reviewers rate work-life balance highly at 4.9/5 (smaller sample of 18 reviews, overall 4.1/5).

## Sources
1. [favordelivery.com](https://favordelivery.com/careers)
2. [linkedin.com](https://linkedin.com/company/favor)
3. [about.favordelivery.com](https://about.favordelivery.com/)
4. [jobs.lever.co](https://jobs.lever.co/askfavor)
5. [teamblind.com](https://www.teamblind.com/company/Favor-Delivery/reviews)

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