---
title: 'Senior Growth Marketing Manager at XDS'
canonical: 'https://feeny.ai/job/senior-growth-marketing-manager-xds-los-angeles-bqsmqtqa62hn'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Growth Marketing Manager at XDS

- **Company:** XDS
- **Location:** Los Angeles, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-23
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/xds/f705a538-a2da-461e-b3f1-b04e4c8c944b

## Job description

## Who We Are

X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility. Today, XDS is quiet no more. XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about. X-LAB is the new inflection point for the category. We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers. Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders. That is what makes this moment exciting. Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time. Are you ready to ride ahead of the pack? Learn more athttps://xds.co/https://xlabbikes.com See an insider’s look of our factory: [Youtube Video](https://www.youtube.com/watch?v=06SheO5XFsY) _________________________________________________

We are hiring a Senior Growth Marketing Manager to own and scale X-LAB’s full-funnel growth engine across acquisition and lifecycle. You will run paid acquisition and retention together as one integrated system, turning interest into measurable outcomes across the complete customer journey: discovery, dealer engagement, lead capture, D2C conversion, and ongoing loyalty. This role is ideal for a hands-on operator who can build and run a weekly growth cadence, balance content with performance, and collaborate tightly with product, creative, and sales to translate technical advantages into market demand. This role reports directly to the Head of International Growth.

## Key Areas of Ownership

Important Note: Each of the following arenas are crucial, the ideal candidates will naturally excel at some, but not necessarily all. We are looking to understand your own unique stack and the proven experiences that support it. This team will continue to grow, and we will build around strong talent first and foremost. We have included a full breakdown of these facets at the end of this document.

- Full funnel growth execution
- Paid acquisition
- Lifecycle and CRM
- Influencer / Affiliate / Community
- Conversion and onsite optimization
- Measurement and reporting

You’re a Great Fit With

- 5+ years of experience in growth, performance marketing, and or lifecycle marketing, ideally with a mix of all types
- Strong hands-on experience running Meta and Google Ads, including Search and PMAX
- Strong experience managing influencer and KOL campaigns, social media platforms, and community driven forums like LinkedIn, Reddit, and Substack
- Deep comfort with email and SMS programs, segmentation, and automation best practices
- A track record of experimentation and optimization, with examples of what you tested and what moved results
- Good measurement instincts and the ability to debug tracking and data issues
- Ability to translate technical product features into compelling, authentic marketing messages
- High ownership, low ego, and the ability to move quickly in a fast-paced environment akin to a well-funded startup
- Excellent cross-functional collaboration with product, sales, ops, and leadership

You’re a Spectacular Fit With

- Proven experience managing high ROAS and sustained low CAC
- Experience in performance sports, mobility, consumer hardware, or related industries
- Familiarity with SEO, GEO, and modern content-driven acquisition strategies

What Early Success Looks Like:

- Establish a weekly growth operating cadence with clear KPIs and reporting
- Launch and stabilize core lifecycle flows and segmentation, with measurable lift in engagement and conversions
- Stand up initial paid acquisition structure with testing framework, creative cadence, and reliable measurement
- Improve conversion performance on the highest intent site journeys (model pages, dealer locator, lead capture)
- Deliver a clear plan for the next quarter: channel mix, creative angles, lifecycle roadmap, and experiment backlog

Ongoing Success Metrics

- Measurable growth in revenue influence and qualified demand
- Scalable demand generation programs across paid and lifecycle
- Increased conversion on key intent actions (lead capture, dealer contact, purchases where applicable)
- Improved lifecycle contribution and retention health (engagement, winback, referral participation)
- Clear visibility into campaign performance and ROI, with consistent iteration and learning velocity

Tools and Environment We are building a modern growth stack. Experience with the latest developments in Shopify, Google Analytics, Meta, Google Ads, Looker, and leading ESP and SMS platforms is a plus. If you are strong and adaptable, we are open to the right operator even if your tech stack differs.

## KEY AREAS OF OWNERSHIP

Full funnel growth execution

- Execute on the U.S. growth plan across acquisition and retention, with clear targets and weekly operating cadence
- Build a testing and learning process across audiences, creatives, offers, landing pages, and lifecycle programs
- Translate existing brand and product narratives into campaigns that drive measurable outcomes

Paid Acquisition

- Run Meta and Google performance channels including Search, Shopping, and PMAX
- Manage budgets, pacing, creative iteration, and optimization routines
- Build and maintain retargeting and lead nurture pathways tied to high-intent actions (product page engagement, dealer locator usage, lead submissions)
- Partner with Head of Growth and creative on ad briefs and rapid iteration
- Partner with Experiential Marketing & Events to turn activations into measurable lead capture and follow-up

Lifecycle and CRM

- Run email and SMS strategy, segmentation, and automation
- Build, launch, and optimize the foundational flows: welcome, browse, back-in-stock, dealer locator follow-up, post-purchase, winback, and referral
- Improve deliverability, list hygiene, consent management, and message performance
- Develop a campaign calendar tied to launches, inventory realities, events, and seasonal moments

Influencer / Affiliate / Community

- Scout and initialize partnerships with influencers that are additive to the brand’s share of voice
- Initialize and manage affiliate relationships for sales penetration until new team members are added
- Work with team to ensure social content from other channels is consistent across Reddit, LinkedIn, etc.

Conversion and onsite optimization

- Improve conversion paths on key pages and funnels with clear prioritization and test plans
- Partner with web and product teams to deploy improvements to lead capture, bike selection, and dealer connection experiences
- Explore conversion performance with department head and translate into actionable insights for the team

Measurement and reporting

- Own measurement hygiene across UTMs, pixels, conversion events, and attribution
- Build simple dashboards that tell the truth and drive decision-making
- Report on pipeline and revenue influence, CAC efficiency, lifecycle contribution, and program ROI

_________________________________________________ Our Compensation and Benefits

- Competitive salary
- Demo bike fleet and comprehensive travel allowances
- Generous time off policy
- Comprehensive medical, dental, and vision coverage
- Office space in beautiful Santa Monica, California

## Equal Opportunity

XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

## About XDS

## Company Overview
- **One-liner**: XDS is one of the world’s largest bicycle manufacturers, designing, engineering, and producing over eight million bikes annually through a fully vertically integrated process, and has launched the X‑LAB performance brand for global riders.
- **Entity Type**: Private (no public ticker; no disclosed funding rounds)
- **Headquarters**: Not publicly available (press releases issued from Los Angeles, but manufacturing and likely corporate base in China; exact city not confirmed in provided sources)
- **Founded**: Approximately 1996 (over 30 years in operation, per xds.co)
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Bicycle manufacturing and performance cycling equipment
- **Target customers**: B2B (independent bicycle dealers and retailers) and B2C (riders from pro racers to casual cyclists)
- **Mission or purpose**: “Expand the sport of cycling by making the ownership experience simpler, the product story clearer, and the ride itself impossible to forget” – with a strong “dealers first” ethos

## Products & Services
- **X‑LAB Performance Bikes**: A line of road, gravel, urban, and electric bicycles engineered in‑house using advanced carbon and alloy fabrication. Includes models like the DB01 TT road bike. (SaaS/Service? No – hardware product)
- **XDS Complete Bikes**: The broader XDS catalog covering all cycling categories, sold through a network of 14K+ retail stores and 190 distributors across five countries.
- **Manufacturing & R&D Services**: Vertically integrated production (carbon molding, robotic welding, precision testing) that XDS offers to its own brands and potentially to partners (not explicitly stated).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual production of 8 million bicycles (XDS overall); X‑LAB brand sells 3K+ bikes annually
- **Notable Investors/Partners**: Official sponsor of the **XDS Astana Team** (UCI WorldTour pro cycling team); partners with independent bike shops globally
- **Growth Signals**: Global expansion into 15 new markets in 2026 (including US, Norway, Japan, Australia); introduction of first gravel and electric platforms; 50 employees dedicated to X‑LAB R&D

## Competitive Advantages
- **Full vertical integration**: XDS controls every stage from raw carbon/aluminum stock to final assembly and testing, resulting in tighter tolerances and fewer warranty issues.
- **Decades of expertise**: Over 30 years of carbon engineering and precision manufacturing, with a track record of supporting national champions, Tour de France riders, and Olympic medalists.
- **Dealer‑first model**: Unlike many brands that sell direct‑to‑consumer, XDS builds programs that empower independent retailers with more control and support.

## Strategic Focus
- **Global brand expansion**: Rolling out X‑LAB to new countries and categories (gravel, e‑bikes) to capture a wider rider audience.
- **Deepening vertical integration**: Continuing to invest in in‑house automation, smart logistics, and advanced materials to improve quality and dealer economics.
- **Strengthening pro‑racing presence**: Sponsoring the XDS Astana Team to validate performance at the highest level and translate that credibility to retail.

## Why Work Here
- **Engineering‑driven environment**: Employees work with cutting‑edge carbon engineering, robotic welding, and precision testing in a 450‑acre production hub.
- **Ownership and impact**: Vertical integration means engineers and designers see their work through from concept to finished bike, with direct influence on quality and performance.
- **Global growth phase**: The company is actively entering new markets, offering opportunities for international roles and career advancement.
- **Culture**: Emphasis on “dealers first” and a clear mission to grow the sport – appealing to those passionate about cycling and manufacturing.
- **Work policy**: Not specified in available sources; likely on‑site at manufacturing facilities (China) or at regional offices (e.g., US).

## Sources
1. [xds.co/pages/company](https://xds.co/pages/company)
2. [xds.co/en-intl](https://xds.co/en-intl)
3. [xds.co/blogs/media-room](https://xds.co/blogs/media-room/xds-launches-x-lab-worldwide-with-vertical-integration-model-to-improve-economics-for-dealers-and-riders)
4. [xds.co/home](https://xds.co/home/)
5. [xds.co/pages/technology](https://xds.co/pages/technology)

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