--- title: 'Senior Growth Marketing Specialist at OpenGov' canonical: 'https://feeny.ai/job/senior-growth-marketing-specialist-opengov-chicago-fvzt20xa7d3a' type: 'job' last_seen: '2026-09-14' --- # Senior Growth Marketing Specialist at OpenGov - **Company:** OpenGov - **Location:** Chicago, IL - **Compensation:** $80k–$110k - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-08-05 - **Last confirmed live:** 2026-09-14 - **Apply:** https://jobs.ashbyhq.com/opengov/954335ae-d03c-4dbf-a776-89e23a244c4e ## Job description OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at [OpenGov.com](http://OpenGov.com). ## Role Overview As a Senior Growth Marketing Specialist at OpenGov, you're a full-stack marketer—owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution, you'll combine storytelling and data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments. You'll partner across the marketing team, working with design, brand, and ops colleagues while owning outcomes end-to-end. This is a hands-on role where you shape GTM strategy, create compelling content, launch campaigns, and continuously optimize for results. You bring both strategic vision and tactical execution chops. ## What You'll Do Campaign Strategy & Execution - Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results. - Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily to scale production and test variations at speed. - Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements. - Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs. - Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel. - Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision-making. Product Launches & Enablement - Lead end-to-end launch plans for new products and features—defining objectives, audience, messaging, tactics, timeline, and success metrics. - Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) to equip sales, customer success, and support teams on new capabilities. - Coordinate internal comms, customer announcements, and field readiness to drive product adoption. Performance & Optimization - Own campaign measurement and reporting—tracking pipeline contribution, engagement rates, conversion metrics, and ROI. - Analyze campaign performance, identify learnings, and translate insights into optimization recommendations. - Stay plugged into competitive, industry, and government trends; use insights to shape timely, relevant campaigns. ## What We're Looking For Core Experience - 5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments. - Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results. - Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle. - Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development. - Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights. Mindset & Attributes - AI-forward thinker: Comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment your work—scaling content creation, analysis, and decision-making. - Analytical and strategic; able to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives. - Roll-up-your-sleeves operator; comfortable owning everything from strategy to execution across campaigns, content, and launches. - Collaborative and adaptable; energized by cross-functional work, fast iteration, and ambiguity. - Data-driven; demonstrate ability to measure, learn, and optimize based on results. Nice-to-Haves - Experience in or passion for public sector, government, or B2G marketing. - Hands-on experience with ABM tools, Guru, Aha, or Pendo. - Background with win/loss analysis, competitive intelligence, or voice-of-customer research. - Experience launching products or features end-to-end. ## Compensation Chicago, IL: $80,000 - $110,000 On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location. Why OpenGov? A Mission That Matters. At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust.  Some people say this is boring.  We think it’s the core of our democracy. Opportunity to Innovate The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started. A Team of Passionate, Driven People This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Chicago, Dubuque, Dallas, and Pune. A Place to Make Your Mark We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within. ## Benefits That Work for You Enjoy an award-winning workplace with the benefits to match, including: - Comprehensive healthcare options for individuals and families - Flexible vacation policy and paid company holidays - 401(k) with company match - Paid parental leave, wellness stipends, and HSA contributions - Professional development and growth opportunities - A collaborative office environment with weekly catered lunches. ## About OpenGov ## Company Overview - **One-liner**: OpenGov provides a cloud-based platform of AI-enabled software solutions designed to modernize and streamline operations for local and state governments across the United States. - **Entity Type**: Private (acquired by Cox Enterprises in February 2024; previously venture-backed with $178M in total funding) - **Headquarters**: San Francisco, California, United States (additional hubs in Boston, Chicago, Dallas, Atlanta, Dubuque, and Pune, India) - **Founded**: 2012 - **Founders**: Nate Levine, Dakin Sloss, Joe Lonsdale, Zachary Bookman (Zac Bookman) ## Core Business - **Primary industry**: Government Technology (GovTech) – cloud software for public sector - **Target customers**: B2G – cities, counties, state agencies across the U.S. - **Mission**: “To power more effective and accountable government” [opengov.com/about/](https://opengov.com/about/) ## Products & Services For each major offering: - **OpenGov Permitting & Licensing**: AI-enabled platform for permits, licenses, inspections, and code enforcement – automates workflows, renewals, and applicant portals. - **OpenGov Enterprise Asset Management**: Tracks infrastructure assets (roads, bridges, water mains, parks) with work order management, lifecycle tracking, GIS integration, and reporting. - **OpenGov Financial Management**: Modern ERP cloud suite including general ledger, accounts payable, budgeting, procurement, and reporting – replaces legacy systems. - **OpenGov Budgeting & Performance**: Tools for operational, capital, and workforce budgeting with transparency dashboards and ERP integration. - **OpenGov Tax & Revenue Collection**: Centralizes tax billing, filing, and payments for business and property taxes. - **OpenGov Procurement & Contract Management**: Workflow automation for the entire procurement lifecycle, from requests to contracts, with AI and compliance controls. - **OpenGov Public Service Platform**: Unified platform integrating all modules, powered by AI, open APIs, and real-time analytics. [opengov.com/](https://opengov.com/) ## Market Standing - **Valuation/Market Cap**: $1.8 billion (acquisition price paid by Cox Enterprises in February 2024) [linkedin.com/company/opengov-inc](https://www.linkedin.com/company/opengov-inc) - **Key Metric**: Total funding raised prior to acquisition: $178 million across multiple rounds (Series B, D, etc.) - **Notable Investors/Partners**: Andreessen Horowitz, 8VC, Weatherford Capital, Formation 8, Thrive Capital; early supporters include Marc Andreessen, John Chambers, Laurene Powell Jobs, Scott Cook. Parent company: Cox Enterprises. - **Growth Signals**: Serves 2,000+ communities; 4,500+ software implementations; 1 in 3 Americans receive digital services via OpenGov; 845 employees (+17.3% year-over-year growth); expanded to 9 countries (India, Argentina, Ukraine, Hungary, Poland, etc.) [linkedin.com/company/opengov-inc](https://www.linkedin.com/company/opengov-inc) [opengov.com/about/](https://opengov.com/about/) ## Competitive Advantages - **Purpose-built for government**: Every product is designed specifically for local and state government workflows, not adapted from enterprise software. - **AI-enabled automation**: Embedded AI and automation reduce manual work, delays, and errors across permitting, procurement, and financial management. - **Integrated platform**: Single, secure platform with open APIs and robust integrations, replacing siloed legacy systems. - **Deep domain expertise**: Professional services team includes former public servants who understand government operations and best practices. - **Scale and trust**: Over 2,000 communities served and a proven track record of 4,500+ implementations. [opengov.com/](https://opengov.com/) ## Strategic Focus - **Current priorities**: Continue modernizing government operations through AI and automation; expand the number of communities served (targeting every U.S. community); deepen integration with existing ERP systems and third-party tools. - **Direction for growth**: Leverage the partnership with Cox Enterprises to scale faster, invest in product innovation, and broaden the platform’s capabilities to cover more government functions. [opengov.com/about/](https://opengov.com/about/) ## Why Work Here - **Culture highlights**: Mission-driven environment focused on public impact. Core values include “We Do What We Say We’ll Do”, “We Go the Extra Mile”, “We Care, A Lot”, “We Challenge the Status Quo”, and “Win As One”. Team celebrates wins with Gong ringing, ping pong nights, and sports events. - **Remote/hybrid/office policy**: Strong in-office culture – “Work from Work is a Perk” and hubs foster face-to-face collaboration. Offices in San Francisco (dog-friendly), Boston, Chicago, Dallas, Atlanta, Dubuque, and Pune. - **Notable perks**: Dog-friendly SF office, collaborative workspaces, team outings, and a focus on learning and growth. Engineering roles emphasize innovation and autonomy. - **Impact**: Employees directly contribute to making government more efficient and accountable, touching the lives of millions of Americans. [opengov.com/careers/](https://opengov.com/careers/) ## Sources 1. [OpenGov Careers Page](https://opengov.com/careers/) 2. [OpenGov About Page](https://opengov.com/about/) 3. [OpenGov Main Website](https://opengov.com/) 4. [OpenGov LinkedIn Profile](https://www.linkedin.com/company/opengov-inc) 5. 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