---
title: 'Senior GTM Engineer – Web & AI at Hiya'
canonical: 'https://feeny.ai/job/senior-gtm-engineer-web-ai-hiya-seattle-7ssq02wtw13k'
type: 'job'
last_seen: '2026-09-10'
---

# Senior GTM Engineer – Web & AI at Hiya

- **Company:** Hiya
- **Location:** Seattle, WA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/hiya/7b4f7762-e02e-4269-b589-3ebf8b19400a

## Job description

## About Hiya

At Hiya, we’re making business calls more trusted, useful, and effective. Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve. Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes. This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed.

## What You'll Do

Digital Growth Strategy & Execution

- Translate positioning and campaign strategy into compelling, high-converting web experiences
- Optimize the buyer journey across awareness, consideration, and conversion stages
- Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution
- Develop hypotheses and testing roadmaps to improve performance of top pages Increase experimentation velocity across enterprise and PLG segments

Website Architecture & Platform Evolution

- Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok)
- Architect a scalable React / Next.js-based frontend
- Build modular systems enabling rapid campaign and landing page deployment
- Maintain strong engineering standards while supporting marketing speed
- Establish performance, accessibility, and technical SEO best practices

AI-Enabled Marketing Innovation

- Integrate AI agents and LLM APIs to power:
- Dynamic content generation
- Personalized experiences
- SEO & GEO optimization workflows
- Scalable localization
- Automate content production and experimentation workflows
- Explore conversational and adaptive digital experience

Global Expansion & Localization

- Own international website expansion across 20+ markets
- Design and scale multi-language, multi-region architecture
- Build localization workflows within the CMS
- Optimize regional SEO and performance
- Ensure global compliance and performance standards

Analytics, Attribution & Martech Integration

- Architect and implement event tracking, data layers, and attribution frameworks
- Maintain hands-on ownership of tools such as:
- Google Analytics 4
- Amplitude
- Google Tag Manager
- Ensure clean data flow between website, CRM, marketing automation, and PLG systems
- Align web experimentation with paid, organic, lifecycle, and product initiatives

## Experience & Performance Standards

- Ensure best-in-class mobile and desktop experiences
- Maintain Core Web Vitals and performance benchmarks
- Champion UX, messaging clarity, and accessibility best practices

## What We Are Looking For

5–8+ years in growth engineering, frontend engineering, or product-focused web development

- Strong React / Next.js (or similar modern frontend framework) experience
- Experience leading headless CMS implementations or migrations
- Hands-on experience with web analytics tools (Google Analytics 4, Amplitude, etc.)
- Experience implementing A/B testing and experimentation frameworks
- Strong understanding of technical SEO, GEO and AEO and performance optimization
- Experience integrating APIs and third-party systems into web platforms

You’ll Likely Stand Out If You Have

- Experience in B2B SaaS or PLG environments
- Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)
- Experience integrating AI APIs (OpenAI, Anthropic, etc.)
- Multi-channel support solutions - chatbots, AI Voice Agent, etc.
- Experience building multi-language and international web properties

## How We Work

Hiya is not a passive environment. We expect people to take ownership, form opinions, and engage directly with hard problems. We work with a high degree of transparency and autonomy. Context is shared openly, and decisions are discussed, challenged, and then made. Once a call is made, we commit and move forward. You'll be expected to work through ambiguity, weigh tradeoffs, and take responsibility for results, while keeping a high bar for quality and customer trust. Every team member at Hiya is expected to live our core values:

- Serve, our customers and partners by holding a high bar for trust and quality
- Own, share in success and open up to failures
- Lead, listen, show up with a point of view but commit entirely once a decision has been made
- Improve, even if it means changing course or contradicting ourselves
- Do, rather than observe

Our Interview Process Process Overview Our standard interview process follows this sequence:

- Initial Screen: We confirm baseline alignment, role interest, relevant experience, and logistics.
- Hiring Manager (HM) Screen: We evaluate role fit, expectations, and execution readiness.
- Live Working Assignment: You'll complete a live, role-relevant assignment designed to reflect the kind of work you would do at Hiya. The assignment focuses on how you think, prioritize, and explain your approach. You'll review your work and discuss your reasoning with the interview panel.
- Assignment-Based Interview Loop: Interviewers will explore how you think through the work, ask questions, respond to feedback, and adapt your approach. Each interviewer focuses on specific competencies and how you make decisions, navigate tradeoffs, and collaborate in real time.
- Future Hiya Value Interview: An independent conversation focused on your long-term potential, judgment under ambiguity, and ability to create sustained value as scope and complexity increase.

## How We Invest in You

## Compensation & Ownership

Equity Compensation: ownership aligned with your impact and the company's growth We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.

Come Work With Us! We're building a team with diverse perspectives, identities, and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger, more dynamic, and a great place to build a career. We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more. At Hiya, we're a people-centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo, resulting in an energized team that's passionate about their work. You'll love working here if you're looking for an innovative challenge that's disrupting an industry. Come join us!

Hiya is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.

## About Hiya

## Company Overview
- **One-liner**: Hiya provides an AI-powered voice platform that protects consumers from spam and fraud calls, helps businesses connect with customers through branded calling, and secures telecom networks.
- **Entity Type**: Private (Series A and subsequent rounds; latest funding $4.7M in 2023)
- **Headquarters**: Seattle, Washington, United States (additional offices in London, UK and Budapest, Hungary)
- **Founded**: 2016 (spun out of Whitepages; product development began in 2015)
- **Founders**: Alex Algard

## Core Business
- **Primary industries**: Voice security, telecommunications, AI voice intelligence, anti-fraud
- **Target customers**: B2B (carriers, enterprises) and B2C (mobile app users)
- **Mission/purpose**: “Modernizing voice with intelligence for security and productivity” – protecting against spam and fraud, connecting businesses with customers, and securing global telecommunications.

## Products & Services
- **Hiya AI Phone (Consumer App)**: AI assistant that screens calls, detects spam and fraud, transcribes and summarizes calls, and detects synthetic (deepfake) voices.
- **Hiya Protect (Carrier/Network)**: Network-based spam and fraud blocking solution used by telecom carriers; includes Adaptive AI self-learning fraud detection.
- **Hiya Connect (Enterprise SaaS)**: Branded Call platform that displays business name, logo and call reason to increase answer rates; also includes Caller Reputation and Number Registration.
- **Deepfake Voice Detection**: Acquired from Loccus.ai in 2024; integrated into Hiya’s platform for real-time synthetic voice detection.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total Funding – $22.7M (including $18M Series A led by Balderton Capital in 2017, plus subsequent rounds)
- **Recent Annual Revenue**: $120M (per LinkedIn data)
- **Notable Investors & Partners**: Balderton Capital, Nautilus Venture Partners, 2xN, Lattice CEO Sarah Franklin (board); carrier partners include AT&T, Telenor Norway, Rogers Canada, BT/EE, O2, Liberty Latin America.
- **Growth Signals**: 500M+ active users; 150+ employees (+20% YoY); expanded into UK, Canada, Latin America; deepfake detection acquisition; named a 2025 “Happiest Employees” company and multiple “Best Places to Work” awards in Seattle.

## Competitive Advantages
- **Carrier-level integration**: Hiya’s technology is embedded directly in major telecom networks (e.g., AT&T, Rogers, BT), giving it scale and trust that standalone apps cannot match.
- **Adaptive AI**: Self-learning fraud detection model that continuously adapts to new scam tactics.
- **Deepfake voice detection**: Unique capability acquired from Loccus.ai, providing real-time synthetic voice analysis.
- **Branded Call reputation**: Proprietary Caller Reputation score that helps businesses avoid being flagged as spam.

## Strategic Focus
- Expanding global carrier partnerships (40+ countries covered) to extend spam protection and branded calling capabilities.
- Deepening AI capabilities in voice security, especially deepfake detection and conversational intelligence.
- Growing the Hiya AI Phone consumer product as a productivity tool with transcription and summarization features.

## Why Work Here
- **Award-winning culture**: Recognized in 2025 as a “Happiest Employees” company and “Best Leadership Team” (Midsize #39); consistently ranked among Seattle’s Best Places to Work.
- **Remote/hybrid policy**: Flexible work environment; employees receive a work-from-home office stipend. Flexible vacation time.
- **Benefits**: Stock options, fully covered medical/dental/vision, 401k with employer match, paid parental leave, $1,000 learning & development budget, $1,000 charitable matching, employer-paid life and disability insurance.
- **Engineering culture**: “We are doers, not observers” – fast-paced startup environment where employees own real work and stretch themselves; values include Serve, Own it, Lead, Improve, Do.

## Sources
1. [hiya.com/about](https://www.hiya.com/company/about)
2. [hiya.com/careers](https://www.hiya.com/company/careers)
3. [jobs.ashbyhq.com/hiya](https://jobs.ashbyhq.com/hiya?embed=js)
4. [hiya.com](https://www.hiya.com/)
5. [linkedin.com/company/hiyainc](https://www.linkedin.com/company/hiyainc)

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