---
title: 'Senior GTM Manager - UK at Xero'
canonical: 'https://feeny.ai/job/senior-gtm-manager-uk-xero-london-9x3gw75kq6sm'
type: 'job'
last_seen: '2026-09-12'
---

# Senior GTM Manager - UK at Xero

- **Company:** [Xero](https://feeny.ai/companies/xero)
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-28
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/xero/c6ffd052-9052-44fd-8050-8b844faad42f

## Job description

## The role / impact

As Go To Market (GTM) Senior Manager, you will support the UK execution of key GTM initiatives and strategic programmes of work. You will bring clarity to key focus areas across the UK region, collaborating with regional and global teams to ensure global product deliveries have a cohesive local go-to-market plan. Acting as a key partner to regional leadership and cross-functional teams, you will define and evolve the UK GTM operating model while driving operational excellence through AI-augmented ways of working. Your work will directly impact how seamlessly customer initiatives land across the UK region. The team & how they connect The UK Strategy & Operations team acts as the primary conduit between regional Go To Market teams (including Finance, Operations, Sales, and Marketing) and global functions such as Product, Product Marketing, and Product Operations. We work collaboratively to drive regional operational priorities, align product delivery schedules, and provide quality market insights. Together, we connect strategic direction with regional execution to deliver best-in-class outcomes for our customers. Initially, you will focus on

- Defining and evolving the regional GTM operating model to improve how product initiatives land in the UK market.
- Maintaining central GTM release calendars and roadmaps using project management tools such as Asana and Jira.
- Establishing cross-functional alignment forums between global product groups and regional commercial teams.
- Championing AI tools and automated workflows (such as Claude) to streamline coordination, reporting, and cross-team communication.

Where and how you can work We offer a flexible, hybrid working environment where you can balance working from home with time spent in our UK office spaces. We encourage intentional time together for team connection and collaboration on designated boost days, ensuring you have the autonomy and support to do your best work. Xero is a Great Place to Work UK accredited. Here are some of the things we are looking for

- You bring proven experience in GTM, operations, or project management, with a strong ability to influence senior stakeholders in global organisations.
- Practical background using project management and roadmapping tools such as Asana or Jira to coordinate complex programmes of work.
- Fluency with AI tools to accelerate reporting, automate workflows, and coach team members on modern ways of working.
- You excel at building trusted relationships across diverse disciplines, including Product, Sales, and Marketing.
- Clear communication skills with an ability to create direction and make sound trade-off decisions in ambiguous environments.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team. Join a Great Place to Work-Certified™ company where your voice matters.

## About Xero

## Company Overview
- **One-liner**: Xero provides cloud-based accounting and financial management software for small businesses, serving over 4.9 million customers worldwide.
- **Entity Type**: Public (ASX: XRO, S&P/ASX 200 component)
- **Headquarters**: Wellington, New Zealand
- **Founded**: July 6, 2006
- **Founders**: Rod Drury, Hamish Edwards

## Core Business
- **Primary industry**: Cloud accounting software (SaaS)
- **Target customers**: Small businesses, accountants, and bookkeepers (B2B)
- **Mission**: To make life better for small businesses globally by automating routine tasks and delivering actionable insights.

## Products & Services
- **Xero Accounting Software**: Cloud-based platform for invoicing, bank reconciliation, expense tracking, payroll, and financial reporting. Sold by subscription (Starter, Standard, Premium tiers).
- **JAX – AI Finance Partner**: An AI-powered assistant integrated into Xero that automates routine tasks and provides insights to help businesses grow.
- **Xero Ecosystem**: Over 1,000 third-party app integrations via the Xero App Store, covering payments, inventory, CRM, and more.
- **Xero for Nonprofits**: Discounted subscriptions (25% off) for eligible nonprofit and community organisations.
- **Xero for Purpose**: Social impact initiatives including financial literacy programmes (Unlock Your Numbers), sustainability tools (Sumday carbon app), and the Xero Beautiful Business Fund (NZ$750,000+ in funding annually).

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (publicly traded with market cap available on ASX; latest data not included in search results).
- **Key Metric**: Annual Revenue NZ$2.103 billion (FY2025); Net income NZ$227.8 million (FY2025).
- **Notable Investors/Partners**: Board Chair David Thodey; CEO Sukhinder Singh Cassidy. In June 2025, Xero announced an agreement to acquire Melio, a New York-based payments provider, for $2.5 billion.
- **Growth Signals**: Achieved Rule of 40 outcomes of 41.0% (May 2024) and 43.9% (Nov 2024). Customer base grew to 4.9 million. Headcount of 4,610 employees (2025). Expanding globally with offices in New Zealand, Australia, UK, US, Canada, South Africa, and Singapore.

## Competitive Advantages
- **Market leader** in cloud accounting across New Zealand, Australia, and the UK.
- **AI-first approach** with JAX, embedded directly into the core product to reduce manual work.
- **Extensive integration ecosystem** (1,000+ apps) creating high switching costs for customers.
- **Strong brand trust** built over 19 years with a focus on small business success.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities (JAX) to deliver predictive insights and automate finance workflows.
- **Payments expansion**: Acquisition of Melio to strengthen payments capabilities for small businesses.
- **Sustainability**: Reducing carbon emissions (72% reduction in scope 1 & 2), offering free carbon accounting tools, and supporting small business sustainability.
- **Social impact**: Scaling programmes like the Beautiful Business Fund and financial literacy initiatives.

## Why Work Here
- **Culture**: Values-driven, human-centric organisation with a focus on making a tangible impact on small businesses globally.
- **Flexibility**: Emphasises a flexible environment and time for what matters most (remote/hybrid policy not explicitly stated but implied).
- **Perks & benefits**:
  - One paid day off per year for volunteering (Community Connect programme).
  - Free access to Sumday carbon accounting app for employees.
  - Financial literacy resources and mentorship programmes.
- **Engineering & innovation**: Dedicated Engineering and Data & AI teams (open roles visible on careers page). Global collaboration across 7+ countries.
- **Diversity & inclusion**: Indigenous inclusion initiatives (te ao Māori in NZ, Reconciliation Action Plan in Australia), support for Indigenous communities.
- **Sustainability focus**: Employees can contribute to environmental goals through company-wide initiatives.

## Sources
1. [Wikipedia – Xero](https://en.wikipedia.org/wiki/Xero)
2. [Xero About Page](https://www.xero.com/au/about/)
3. [Xero Careers – Inside Xero](https://careers.xero.com/inside-xero/)
4. [Xero Careers – Teams](https://careers.xero.com/)
5. [Xero Homepage](https://www.xero.com/)

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