---
title: 'Senior GTM Strategy & Planning Analyst at Sauce Labs Inc.'
canonical: 'https://feeny.ai/job/senior-gtm-strategy-planning-analyst-sauce-labs-inc-san-francisco-a331aqkfxgx8'
type: 'job'
last_seen: '2026-09-11'
---

# Senior GTM Strategy & Planning Analyst at Sauce Labs Inc.

- **Company:** Sauce Labs Inc.
- **Location:** San Francisco, CA
- **Compensation:** $110k–$130k
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/saucelabs/jobs/8174915

## Job description

Location - Hybrid

This is a hybrid role based out of our San Francisco, Corporate Headquarter office, 3 days in the office, 2 days work from home.

## About Us

Sauce Labs is the world’s largest full-lifecycle, test automation platform, and the company behind Selenium. Trusted by 80% of the world’s top ten largest financial institutions and over 300,000 enterprise users, Sauce Labs provides the only AI platform capable of turning business intent into autonomous testing and quality assurance. With a proprietary dataset of 8.7 billion test runs, Sauce Labs empowers the Fortune 2000 to bridge the gap between AI-driven code generation and enterprise-grade software quality. Learn more at http://saucelabs.com.

Release Assurance at the Speed of AI  |[Meet the new Sauce Labs](http://saucelabs.com/)

## The Role

The Senior GTM Strategy & Planning Analyst will play a key role in supporting go-to-market (GTM) strategy through sales forecasting, churn forecasting, revenue analytics, and capacity planning across the GTM teams. This role will partner closely with Sales, Marketing, Customer Success, and Finance to align GTM initiatives with company growth objectives and contribute to executive-level insights for board presentations.

## Responsibilities

- GTM Board Materials: Support preparation of sales forecasting, churn forecasting, and revenue insight materials for executive and board review, ensuring data accuracy and alignment with company strategy.
- Executive Reporting: Help develop executive-level reporting materials, including presentations that translate complex data into clear, actionable insights.
- Forecasting: Build and maintain sales forecasting models in partnership with Sales Leadership, modeling pipeline generation, deal velocity, close rates, and other key metrics. Build predictive models to forecast customer churn, leveraging historical data and customer behavior insights to inform retention and renewal strategies.
- GTM Capacity Planning: Build and maintain capacity models to help ensure GTM teams (Sales, Customer Success, Solution Engineering, Marketing) are positioned for future growth, including headcount planning, territory mapping, and resource allocation analysis.
- Customer Success Capacity: Collaborate with Customer Success to help assess coverage needs for onboarding, adoption, and renewal activities.
- Strategic Planning: Contribute analysis and insights to annual GTM strategy development and quarterly business reviews (QBRs), in partnership with Sales, Marketing, and Customer Success leadership.
- Performance Reporting: Build and maintain GTM dashboards, reports, and scorecards tracking sales performance, pipeline health, customer retention, and GTM efficiency.

Required Skills

- Experience: 2-5 years of experience in revenue operations, business operations, FP&A, sales operations, or strategy with a focus on forecasting, analytics, and capacity planning in SaaS or technology.
- Analytical Expertise: Strong proficiency in data analytics and modeling, with experience using tools such as Excel, Salesforce CRMA, Salesforce, Claude or Gemini Enterprise, and Looker or Sigma.
- Forecasting Expertise: Experience with sales forecasting and churn modeling, with a working understanding of SaaS metrics such as ARR, churn, retention, and LTV.
- Financial Acumen: Comfort collaborating with finance teams to align forecasting and planning with budget and revenue goals.
- Stakeholder Management: Strong interpersonal and communication skills, with the ability to collaborate cross-functionally and present analysis to stakeholders.
- Strategic Thinking: Ability to think critically about GTM strategy and capacity needs and offer recommendations that support growth and operational efficiency.

Please note our [Privacy Policy for Applicants](https://saucelabs.com/doc/privacy-policy-applicants) when applying for a job at Sauce Labs.

Sauce Labs is proud to be an Equal Opportunity employee and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.

Security responsibilities at Sauce

At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ‘security first’ approach to how we design, build & run our products and services. We are excited to share the base salary for this position exclusive of fringe benefits, potential bonuses or stock-based compensation. Your base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience, along with its relationship to the base salaries of current team members at Sauce Labs that are similarly situated.

Benefits and Perks that we offer include health coverage (medical, dental, and vision) along with disability and life insurance. In addition, Sauce Labs offers parental leave benefits, flexible time off, professional development, and a 401(k) retirement plan with match. To see more about benefits and perks at Sauce Labs, please check out our careers page at saucelabs.com/company/careers. US Compensation Range $110,000—$130,000 USD

## About Sauce Labs Inc.

## Company Overview
- **One-liner**: Sauce Labs provides an AI-driven, cloud-hosted platform for automated testing of web and mobile applications, enabling enterprises to deliver quality software at scale.
- **Entity Type**: Private (later stage, no recent funding round disclosed)
- **Headquarters**: San Francisco, California, USA
- **Founded**: ~2008 (over 17 years as of 2025, based on company materials)
- **Founders**: Not explicitly named in provided sources; the company was founded by the creators of the Selenium and Appium open-source testing frameworks.

## Core Business
- **Primary industry**: Software testing & quality assurance (QA) – cloud-based test automation platform.
- **Target customers**: B2B – primarily enterprise engineering teams (Fortune 500 examples: Toyota, Walmart, Verizon, Fidelity Investments). Also serves SMBs and individual developers.
- **Mission / purpose**: To power continuous quality across the software development lifecycle, integrating testing from build through production so teams can release with confidence.

## Products & Services
- **Sauce Labs Platform (Core)**: Cloud-based testing infrastructure supporting 9000+ real devices, 1700+ emulators/simulators, and 800+ browser/OS combinations.
- **Sauce AI Agents**: AI-powered test authoring, auto-generation, debugging, and autonomous test maintenance – claims 38% more productivity, 75% reduction in critical issues, and 46% higher ship frequency.
- **Mobile App Testing**: Real device testing for iOS and Android (physical and virtual).
- **Mobile App Distribution & Beta Testing**: Secure enterprise-grade platform for distributing apps internally and gathering user feedback.
- **Visual Testing**: Automated visual regression testing.
- **Error Reporting**: Crash and error detection integrated into the platform, enabling faster resolution (up to 50% faster).
- **Sauce Connect**: Secure proxy tunnels for testing applications in private environments.
- **Virtual Device & Browser Testing**: Scale testing with any framework across thousands of OS/browser combinations.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**:
  - **Annual Revenue**: Not publicly available.
  - **Total Funding**: Not disclosed in provided sources.
  - **Scale**: 8+ billion tests executed, 300,000+ active users, 9000+ real devices available.
- **Notable Investors/Partners**: Not listed in provided sources.
- **Growth Signals**: Continual investment in AI (Sauce AI Agents), expansion of real device farm, enterprise adoption (Fortune 500 customers), and global office presence (San Francisco, Berlin, Warsaw, Gurgaon, London, Austin).

## Competitive Advantages
- **Founding DNA**: Built by the creators of Selenium and Appium – deep open-source credibility and expertise.
- **Full-Lifecycle AI-Quality Platform**: Only platform that combines test authoring, execution, debugging, and production error monitoring with AI agents.
- **Enterprise Security & Compliance**: SOC 3, SOC 2 Type 2, ISO 27001, ISO 27701, FSQS, KY3P, GDPR, CCPA certified.
- **Unmatched Device Coverage**: 9000+ real devices, 1700+ emulators/simulators, 800+ browsers/OS combinations.
- **High Customer Loyalty**: Trusted by major global enterprises with a 17-year track record.

## Strategic Focus
- **AI-Driven Continuous Quality**: Integrating AI across the entire quality lifecycle – from automated test authoring to failure analysis and actionable insights.
- **Expanding Platform Breadth**: Moving beyond testing to encompass error reporting, visual testing, and mobile app distribution as a unified solution.
- **Scaling Enterprise Adoption**: Continued investment in secure infrastructure and compliance to serve large regulated organizations.

## Why Work Here
- **Work Model**: Remote-flex with regional hubs in San Francisco (HQ), Berlin, Warsaw, Gurgaon, London, and Austin.
- **Culture Values**: Ownership mentality, transparency, constant improvement, ideas over hierarchy, respect individuality.
- **Benefits (U.S.)**: Medical/dental/vision from Day 1, 401k with 25% employer match, flexible time off, equity (stock options for all full-time employees), wellness reimbursements, virtual yoga/meditation, parental leave top-up.
- **International Benefits**: Generous vacation accrual (non-U.S.), language learning offerings (EMEA/APAC), RRSP matching (Canada), local statutory benefits.
- **Engineering Culture**: Emphasis on innovation, testing new ideas, and supporting professional growth; no strict dress code; collaborative environment.

## Sources
1. [Sauce Labs Website](https://saucelabs.com/)
2. [Sauce Labs Careers](https://saucelabs.com/careers)
3. [Sauce Labs Greenhouse Job Board](http://job-boards.greenhouse.io/saucelabs)
4. [Sauce Labs Company Factsheet (Dec 2025)](https://assets.ctfassets.net/vrc8wif0t20g/256hJJBbXS0dwOBbaNPsLB/9bcb54455a7f6bfd58eca350f4db1002/Sauce_Labs_Company_Factsheet_-_Dec_2025.pdf)

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