---
title: 'Senior GTM Systems & AI Engineer at Cobalt'
canonical: 'https://feeny.ai/job/senior-gtm-systems-ai-engineer-cobalt-united-states-vye5sgzc3h31'
type: 'job'
last_seen: '2026-09-16'
---

# Senior GTM Systems & AI Engineer at Cobalt

- **Company:** Cobalt
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/cobaltio/jobs/8743072002

## Job description

## Who We Are

Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY.

Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform coupled with an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 500 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface.

Cobalt is an Equal Opportunity Employer and we strive to build a diverse and inclusive workforce at our company. At Cobalt we aspire to engage with diverse individuals, communities, and organizations in order to continue to nurture our unique rich diverse culture. Join our team, and be your true self to do your best work.

Description

We are looking for a Senior GTM Systems & AI Engineer to own and scale the technology infrastructure that powers Cobalt’s go-to-market organization.

Reporting to the Sr. Director of Revenue Operations, this role will serve as the technical owner of our GTM technology ecosystem, with deep hands-on responsibility for Salesforce, HubSpot, integrations, enrichment, automation, and the systems supporting our customer lifecycle.

This is a highly cross-functional individual contributor role for someone who combines deep GTM systems expertise with a strong understanding of how modern B2B SaaS revenue organizations operate. You won’t just administer tools — you’ll partner with Revenue Operations, Marketing, Sales, Customer Success, and Analytics to translate business needs into scalable technical solutions and identify opportunities to leverage automation and AI to improve how our GTM teams operate.

Success in this role means our GTM teams have reliable systems, connected and trustworthy data, scalable automation, and an increasingly AI-enabled technology ecosystem that helps the business operate more efficiently.

## What You'll Own

GTM Systems & Architecture

- Serve as the primary technical owner and administrator of Salesforce, including architecture, objects, Flows, automation, permissions, integrations, data model, release management, reporting infrastructure, and system governance.
- Own the broader GTM technology ecosystem, including integrations and data flows between Salesforce, HubSpot, Customer Success platforms, enrichment providers, prospecting and sequencing tools, and other GTM applications.
- Partner closely with Revenue Operations to translate GTM strategy and business requirements into scalable technical solutions across Marketing, Sales, and Customer Success.
- Evaluate, implement, and optimize GTM technologies with a focus on business impact, scalability, usability, and reducing operational complexity.

HubSpot & Marketing Technology

- Serve as the primary technical owner and administrator of HubSpot, including workflows, lifecycle stages, lead scoring and routing, forms, campaign infrastructure, attribution configuration, integrations, automation, and data synchronization with Salesforce.
- Partner with Marketing and Revenue Operations to ensure our marketing technology infrastructure supports lead management, campaign execution, attribution, intent signals, funnel measurement, and Marketing-to-Sales handoffs.
- Maintain alignment between Salesforce and HubSpot data models, lifecycle definitions, routing logic, campaign data, and reporting requirements.

Data, Enrichment & GTM Signals

- Own the technical infrastructure supporting GTM data quality and enrichment, including enrichment providers, field mapping, matching logic, deduplication, normalization, data governance, and ongoing monitoring.
- Design and maintain reliable enrichment and data orchestration workflows that ensure GTM teams have accurate, complete, and actionable account and contact data.
- Build scalable processes for activating intent signals, engagement data, enrichment signals, and buying triggers across GTM systems.
- Proactively monitor data and integration health, identify gaps or failures, and implement solutions that improve data accuracy, coverage, reliability, and usability.

Customer Success Technology

- Support the administration and integration of Customer Success platforms and the data infrastructure supporting the post-sale customer lifecycle.
- Partner with Revenue Operations and Customer Success to enable processes such as customer health scoring, segmentation, account planning, renewals, expansion, churn risk, and lifecycle management.
- Ensure customer and commercial data flows reliably across Salesforce, Customer Success platforms, and the broader GTM ecosystem.

Automation, AI & Innovation

- Identify, design, and implement opportunities to automate repetitive GTM workflows across Marketing, Sales, Customer Success, and Revenue Operations.
- Build scalable workflow automation using native platform capabilities, APIs, webhooks, and tools such as n8n, Zapier, or similar technologies.
- Evaluate and implement practical AI-powered solutions that improve GTM productivity, research, data quality, prioritization, customer insights, or operational efficiency.
- Build and experiment with AI-enabled workflows and agents where they can deliver measurable business value.
- Stay current on emerging GTM and AI technologies and proactively recommend opportunities to improve how our revenue organization operates.

Systems Governance & Operational Excellence

- Own system health, integrations, permissions, release management, documentation, and technical governance across the GTM technology ecosystem.
- Establish monitoring and controls to proactively identify integration failures, data issues, workflow errors, and system risks.
- Maintain clear documentation of architecture, integrations, workflows, business rules, and system dependencies to support scalability and business continuity.
- Own technical initiatives end-to-end, from discovery and solution design through implementation, testing, deployment, and ongoing optimization.

You Must Have

- 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS.
- Advanced hands-on Salesforce administration expertise, including Flows, automation, permissions, integrations, data architecture, reporting, dashboards, and governance.
- Advanced hands-on HubSpot administration expertise, including workflows, lifecycle management, lead scoring and routing, forms, campaigns, attribution, automation, integrations, and reporting.
- Experience serving as a primary technical owner of Salesforce and HubSpot, including managing the integration and data flow between the two platforms.
- Strong understanding of the end-to-end B2B SaaS GTM lifecycle across Marketing, Sales, and Customer Success, with the ability to understand business requirements and translate them into scalable technical solutions.
- Strong experience with GTM data enrichment and governance, including enrichment providers, matching and mapping logic, deduplication, normalization, data quality monitoring, and CRM data management.
- Experience designing and maintaining cross-platform integrations using APIs, webhooks, middleware, or workflow automation platforms.
- Experience building scalable workflow automation using native GTM platforms and tools such as n8n, Zapier, Make, or similar technologies.
- Experience administering or integrating Customer Success platforms and supporting post-sale customer data and workflows.
- Experience applying AI and automation to GTM workflows, with an understanding of where AI can create meaningful business value and where traditional automation is the better solution.
- Demonstrated ability to independently own business-critical GTM systems, troubleshoot complex issues, and drive technical initiatives from requirements through deployment.
- Strong communication and partnership skills, with the ability to work effectively with Revenue Operations, Marketing, Sales, Customer Success, Analytics, and technical and non-technical stakeholders.

## Nice to Have

- Experience with GTM technologies such as Apollo, Clay, LeanData, ZoomInfo, 6sense, Gong, Outreach, Qualified, Clari, UserGems, Planhat, or similar platforms.
- Experience designing signal-based GTM workflows using intent, engagement, enrichment, product, or customer data.
- Experience building or deploying AI-powered workflows or agents within GTM systems.
- Working knowledge of SQL, Python, JavaScript, TypeScript, or similar technologies used to extend and automate GTM systems.
- Experience supporting a scaling SaaS organization through systems transformation, technology consolidation, or process redesign.

## Why You Should Join Us

- Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
- Work directly with experienced senior leaders with ongoing mentorship opportunities
- Earn competitive compensation and an attractive equity plan
- Save for the future with a 401(k) program (US) or pension (EU)
- Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
- Leverage stipends for:
- Wellness
- Work-from-home equipment & wifi
- Learning & development
- Make the most of our flexible, generous paid time off and paid parental leave

Pay Range Disclosure (For US openings only)

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($135,000 - $160,000) + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.  The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.

Cobalt (the "Company") is an equal opportunity employer, and we want the best available persons for every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws and providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Cobalt is an E-Verify employer. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). It allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.

## About Cobalt

## Company Overview
- **One-liner**: Cobalt provides a human-led, AI-powered Pentest as a Service (PtaaS) platform that enables organizations to conduct continuous offensive security testing across their attack surface.
- **Entity Type**: Private (venture-backed startup)
- **Headquarters**: United States (remote-first, with Scandinavian roots and presence in US, UK, and Germany)
- **Founded**: 2013
- **Founders**: Martin Rannje and Christian Hansen (co-founders, per leadership page) [cobalt.io/team]

## Core Business
- **Primary industry**: Cybersecurity – specifically Penetration Testing as a Service (PtaaS) and offensive security.
- **Target customers**: B2B, ranging from SMB to enterprise, with a focus on development, security, and operations teams.
- **Mission**: To help organizations “operate fearlessly and innovate securely” by making security testing faster, simpler, and more transparent. [cobalt.io/about]

## Products & Services
- **Cobalt Platform (PTaaS)**: SaaS platform that pairs with a vetted community of pentesters to deliver on-demand penetration tests, starting in as little as 24 hours. Includes automated reconnaissance, AI-powered exploit intelligence, and integrations with ITSM, DevOps, and collaboration tools.
- **Offensive Security Services**: Penetration testing (web, mobile, network, cloud), Digital Risk Assessment (identifying publicly exposed information), and Secure Code Review.
- **Cobalt Core**: An exclusive community of over 400 highly vetted pentesters (acceptance rate ~5%) who conduct thousands of tests annually. Creates a talent marketplace for on-demand security expertise.

All offerings emphasize human expertise amplified by AI and a decade of proprietary exploit intelligence. [cobalt.io]

## Market Standing
- **Valuation**: Not publicly available.
- **Key Metric**: Over 1,500 customers served; platform delivers 2.6x faster time to report and gets customers to remediation 50% faster than traditional approaches.
- **Notable Investors/Partners**: Not disclosed in provided sources.
- **Growth Signals**: Fast-growing remote-first cybersecurity start-up; expanding globally with employees from 45+ nationalities; recognized as an award-winning “best workplace”; continuous product innovation in AI and automation. [cobalt.io/life][cobalt.io/about]

## Competitive Advantages
- **Human-Led, AI-Powered Pentesting**: Combines creative human testing (focusing on business logic abuse) with proprietary exploit intelligence AI to automate recon and isolate high-risk vulnerabilities faster.
- **Speed & Scale**: Start a pentest in 24 hours; 2.6x faster report turnaround; 50% faster remediation cycle.
- **Exclusive Talent Pool**: The Cobalt Core accepts only 5% of applicants, ensuring access to top-tier, vetted security experts.
- **Unified Platform**: Single pane of glass for managing findings, integrations with dev workflows, and continuous testing across the attack surface.

## Strategic Focus
- **Continuous Offensive Security**: Moving away from point-in-time testing to ongoing, proactive risk management.
- **AI Integration**: Leveraging over a decade of exploit data to continuously refine testing logic and improve automation.
- **Scaling the Community**: Expanding the Cobalt Core and platform to address global shortage of skilled security resources.
- **Customer Agility**: Empowering organizations to do more with less by integrating security testing into development cycles.

## Why Work Here
- **Culture & Values**: Emphasizes “Innovate Relentlessly,” “Lead with Grit,” “Quality at Speed and Scale,” and “One Cobalt.” Fully remote, remote-first with flexible PTO.
- **Perks**: Competitive compensation + equity, medical/dental/life insurance (US), 401k matching, paid parental leave, monthly stipends for wellness, WFH office setup, WiFi, and learning & development.
- **Diversity**: 45+ nationalities; equal opportunity employer that values inclusion and diverse perspectives.
- **Team**: Work directly with experienced senior leaders in a rapidly growing PtaaS market; opportunity to “make your mark.” [cobalt.io/life][job-boards.greenhouse.io/cobaltio]

## Sources
1. [Cobalt Homepage](https://www.cobalt.io)
2. [Careers at Cobalt (Greenhouse)](https://job-boards.greenhouse.io/cobaltio)
3. [About Cobalt](https://www.cobalt.io/about)
4. [Life at Cobalt](https://www.cobalt.io/life)
5. [Leadership Team](https://www.cobalt.io/team)

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