---
title: 'Senior HR C&B Specialist at Appier'
canonical: 'https://feeny.ai/job/senior-hr-c-b-specialist-appier-taipei-hydcemfpbq5w'
type: 'job'
last_seen: '2026-09-14'
---

# Senior HR C&B Specialist at Appier

- **Company:** Appier
- **Location:** Taipei, Taiwan
- **Posted:** 2026-07-30
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/appier/jobs/8095584

## Job description

## About the role

Own end-to-end payroll, compensation, and global relocation, ensuring compliant, accurate, and on-time execution across multiple countries. Primary focus on payroll for employees in multiple countries under limited timelines, plus global relocation case management in partnership with HQ and regional teams.

## Key responsibilities

- Multi-country payroll execution: Coordinate and verify salary, bonuses, taxes, and statutory deductions; close payroll accurately within limited cutoffs and country-specific calendars; reconcile variances and ensure audit readiness.
- Compliance and reporting: Maintain adherence to federal, state, and international regulations; prepare recurring C&B reports and insights to support decisions.
- Incentive administration: Calculate and validate incentives, track performance metrics, and ensure timely, error-free payouts; communicate clearly with employees on C&B and incentive queries.
- Global relocation: Coordinate end-to-end international moves, aligning policy, timelines, and documentation for smooth transitions.
- Vendor management: Lead payroll vendors—set SLAs, monitor case quality, manage invoicing, and drive continuous improvement.
- Process efficiency: Standardize workflows, eliminate manual bottlenecks, and leverage HRIS/automation to improve accuracy, cycle time, and scalability.
- Risk and ethics: Apply sound judgment to surface risks early and protect company values and assets.

## Qualifications

- BA/BS in HR, business, psychology, math, or statistics.
- 3+ years in C&B with strong, hands-on multi-country payroll experience.
- Fluent English; detail-focused problem solver able to deliver under compressed timelines across time zones.
- Strong quantitative skills; comfortable with HRIS/data and process optimization.
- Plus: Experience in global/multinational environments and incentive plan design/calculation.

## #LI-AC2

## About Appier

## Company Overview
- **One-liner**: Appier is an AI-native Agentic AI as a Service (AaaS) company that empowers businesses to turn AI into ROI through cutting-edge AdTech and MarTech solutions.
- **Entity Type**: Public (Tokyo Stock Exchange, ticker 4180)
- **Headquarters**: Taipei, Taiwan (with 17 offices globally including San Francisco)
- **Founded**: 2012
- **Founders**: Chih-Han Yu (CEO), Wan-Ling Lee (COO), Ming-Yu Chen (CSO), Chia-Yung Su (CTO), Che-Hsu Chang (CIO)

## Core Business
- **Primary industry**: AI-powered advertising technology (AdTech) and marketing technology (MarTech)
- **Target customers**: B2B – primarily enterprise and SMB businesses seeking AI-driven marketing automation, customer data platforms, and programmatic advertising
- **Mission**: "Making AI Easy" – helping businesses turn Agentic AI into ROI

## Products & Services
- **Ad Cloud**: Performance-driven advertising platform that automates creative testing, audience targeting, and campaign optimization to maximize ROAS.
- **Personalization Cloud**: Cross-channel customer engagement platform that personalizes every touchpoint using real-time AI adaptation (includes AIQUA).
- **Data Cloud (AIRIS)**: AI-powered Customer Data Platform (CDP) that centralizes, segments, and activates data for unified audience intelligence and real-time decision-making.
- **Other tools**: Aictivate (mobile gamer re-engagement), CrossX (advertising solution), BotBonnie (conversational marketing platform), AdCreative.ai (generative AI creative generation).

## Market Standing
- **Valuation/Cap**: Market capitalization not publicly available in the search results; company is listed on the Tokyo Stock Exchange (Prime section since 2025).
- **Key Metrics**: Total funding raised (estimated from disclosed rounds): ~$142M+ (Series A $6M, Series B1 $23M, Series C $33M, Series D $80M). Annual revenue not disclosed.
- **Notable Investors/Partners**: Sequoia Capital, SoftBank Group, LINE Corporation, NAVER, EDBI, AMTD Group, TGVest Capital, HOPU-ARM Innovation Fund, Temasek’s Pavilion Capital, JAFCO Asia/Investment, UMC Capital, TransLink Capital, MediaTek Ventures, Fontaine Capital, UOB Venture Management.
- **Growth Signals**: Expanded from 4-person start-up to 17 offices globally, serves 1,800+ customers, acquired Woopra (2022), BotBonnie, QGraph, Emin, AdCreative.ai; ranked top ROI-driving ad partner by Singular for two consecutive years; moved to TSE Prime listing in 2025.

## Competitive Advantages
- **Deep AI R&D**: 70% of R&D staff hold PhDs or Master’s degrees in AI/Big Data, with 400+ academic publications.
- **Agentic AI Platform**: Autonomous, adaptive agents for advertising, personalization, and data – built on proprietary machine learning, deep learning, and generative AI.
- **Full-funnel coverage**: Combines AdTech and MarTech in a unified AI-native stack.
- **Global footprint with localised expertise**: Strong presence across APAC, Europe, and US enables cross-border scalability.

## Strategic Focus
- **Agentic AI expansion** – further develop autonomous AI agents across advertising, personalization, and data clouds.
- **Global growth** – strengthen presence in US and European markets following recent acquisitions (AdCreative.ai, Woopra).
- **Generative AI innovation** – incorporate generative AI into creative and campaign workflows.
- **Sustainability & governance** – Received “AA” MSCI ESG rating, integrating ESG into operations.

## Why Work Here
- **Culture**: “H-appier” framework – Hungry (ambitious, fearless), Humble (open-minded, adaptive), Happier (direct communication, diversity & inclusion, growth). Strong emphasis on execution excellence and customer centricity.
- **Remote/Hybrid/Office**: 17 offices globally; specific policy not detailed but positions are likely hybrid/office-based depending on role (many engineering jobs listed in San Francisco, Taipei, etc.).
- **Team**: 642 total employees (Built In estimate); engineering roles heavily weighted in AI/ML.
- **Perks & environment**: “Start a career, not a job” – career growth tools, collaborative environment, celebration of wins.

## Sources
1. [appier.com](https://www.appier.com/en/)
2. [appier.com/about](https://www.appier.com/en/about)
3. [appier.com/career](https://www.appier.com/en/about/career/)
4. [greenhouse.io](http://job-boards.greenhouse.io/appier)
5. [builtin.com](https://builtin.com/company/appier)

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