---
title: 'Senior HR Generalist at Betsson Group'
canonical: 'https://feeny.ai/job/senior-hr-generalist-betsson-group-tallinn-5zgzqjpgxqsr'
type: 'job'
last_seen: '2026-09-14'
---

# Senior HR Generalist at Betsson Group

- **Company:** Betsson Group
- **Location:** Tallinn
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8052943

## Job description

We're looking for an experienced Senior HR Generalist who will join us on a fixed-term contract covering maternity leave at our Estonia hub. As the trusted HR partner for our local business, you'll support employees and managers across the full employee lifecycle, ensure HR excellence and compliance, and help foster the engaging, people-first culture that makes Betsson a great place to work. Working closely with local, regional, and global HR teams, you'll have the opportunity to influence HR operations across the Baltics while keeping our Estonia office running smoothly and our people thriving.

The Wow

The Senior HR Generalist is responsible for the local delivery of HR processes and employee support in Estonia, ensuring a compliant, consistent, and positive employee experience.

Acting as the main HR contact for approximately 120 employees and their managers in Estonia, the role provides day-to-day HR guidance, supports employee lifecycle activities, and ensures the effective local implementation of global HR processes. The role works closely with Central HR, Global HR functions, and Baltic HR colleagues to maintain alignment while responding to local business needs.

The role will also be responsible for supporting the day-to-day operations of the Betsson Estonia office, helping to ensure a smooth and engaging workplace environment.

In addition, the role oversees and contributes to HR delivery across the Baltics, supporting collaboration and continuity across the region.

A taster of what you will be involved with:

- Deliver HR operations in Estonia, ensuring compliant and efficient management of the full employee lifecycle, from pre-boarding to exit.
- Serve as the primary HR contact for employees and managers in Estonia, providing guidance on HR policies, processes, and employee-related matters.
- Support managers with day-to-day people topics, including performance conversations, employee relations matters, leave management, and general HR queries.
- Ensure compliance with Estonian employment legislation and internal policies, including employment contracts, employee documentation, health & safety requirements, and HR administration.
- Manage employee relations matters, partnering with Central HR and Legal teams when appropriate.
- Support the local execution of global HR processes, including performance reviews, objective setting, learning and development initiatives, engagement activities, and policy rollouts.
- Collaborate with Global Talent Acquisition and hiring managers to coordinate recruitment and onboarding activities in Estonia.
- Maintain accurate HR records, employee data, and reporting, ensuring integrity across HR and payroll systems.
- Partner with Finance on routine HR-related reporting, including headcount tracking and payroll-related inputs.
- Support continuous improvement of HR processes and employee experience initiatives.
- Collaborate closely with Central HR and Baltic HR colleagues, providing support across the region when required.
- Promote Betsson Group culture and values locally, supporting employee engagement initiatives and helping to maintain a positive office environment for the employees based in the Estonia office.
- Coordinate and support office management activities, liaising with internal stakeholders and external vendors to ensure the office operates smoothly and efficiently.

What we are looking for:

- Proven experience in an HR Generalist, HR Specialist, or similar role with exposure to HR operations and employee relations.
- Good knowledge of Estonian employment legislation and HR administration requirements.
- Experience supporting the full employee lifecycle with a high level of accuracy, confidentiality, and attention to detail.
- Strong communication and interpersonal skills with the ability to build effective working relationships across the business.
- Ability to manage multiple priorities and work independently in a dynamic environment.
- Comfortable handling employee queries and supporting employee relations matters with guidance where appropriate.
- Experience working collaboratively with local, regional, and global stakeholders.
- Experience using HR systems and supporting payroll processes is an advantage.
- Fluency in English and Estonian, both written and spoken.

## What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge Accepted?

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&reserved=0)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

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