--- title: 'Senior Inbound Marketing Specialist at FeverUp' canonical: 'https://feeny.ai/job/senior-inbound-marketing-specialist-feverup-melbourne-1hwemfp53hz0' type: 'job' last_seen: '2026-09-10' --- # Senior Inbound Marketing Specialist at FeverUp - **Company:** FeverUp - **Location:** Melbourne, Australia - **Posted:** 2026-07-14 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.eu.greenhouse.io/feverup/jobs/4927347101 ## Job description Hey there! We’re [Fever](https://feverup.com/), the world’s leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let’s discuss this role and what you will do to help achieve Fever’s mission. Meet the Team The Marketing & Growth team is one of the largest and most dynamic at Fever, playing a central role in driving visibility, engagement, and business impact across the company. We work closely with nearly every department, combining strategy, creativity, and data to connect millions of people with unforgettable experiences. Join us if you want to drive global impact, master data-driven creativity, and help millions of people discover their next unforgettable experience. CRM The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back. We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction. Join us and help turn first-time users into lifelong fans. ## The Role You will support the development and execution of CRM and customer engagement initiatives across multiple channels. You will contribute to the optimization of customer communications and retention activities, helping deliver a consistent and effective customer experience while ensuring campaigns are performance-driven and aligned with business objectives. ## What You’ll Do - You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels  (with specific focus on email, push notifications and in app messages). - You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art. - You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness. - You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives. ## Who You Are - You have 2-3 years minimum experience working in Digital Marketing and CRM, mobile and web environments. - You have experience working with Salesforce Marketing Cloud. - You have experience with ESPs (Mailchimp, Sendgrid, etc). - Proficient in HTML. - Good copywriting skills. - You are able to develop & optimise CRM flows to drive revenue. - You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights. - You are commercially savvy, analytical and data-driven. - You have experience in A/B testing and dynamic templates. - You are an organized, responsible and proactive person. - You have the ability to optimize, prioritize and organize your time. - You have the ability to carry out a high pace of work. - You are able to communicate in English in a fluent way. - You know how to potentiate the team-work and keep everyone in the team motivated. ## Why You’ll Love It Here - Attractive compensation package - 40% discount on all Fever events and experiences + free Candlelight voucher. - Superannuation: We invest in your future. Fever contributes 12% of your gross salary to your Super, ensuring your long-term savings grow alongside your career. - Private health insurance with GU Health paid by Fever up to 2750 AUD for the annual premium. - ClassPass membership for gym and wellness access: paid by Fever up to 39 credits per month. - Language learning support: English and Spanish lessons. - Hybrid work setup: home office friendly with a central (Sydney; Melbourne) office location. - Dynamic international team: a young, talented group creating a great work environment. #LI-Hybrid Thank you for considering joining Fever. We cannot wait to learn more about you! If you want to learn more about us: [Fever's Blog](https://newsroom.feverup.com/en-US/) | [Tech.Eu](https://tech.eu/2023/02/02/fever-raises-110-million-in-new-round-at-1-8-billion-valuation) |[TechCrunch](https://techcrunch.com/2019/08/04/data-driven-events-discovery-and-planning-startup-fever-raises-35-million-led-by-rakuten/) Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply! If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey. If you want to know more about how Fever processes your personal data, click here [Fever - Candidate Privacy Notice](https://docs.google.com/document/d/1cIzPP7QJGht5LAGKkRGQP8fxh-Z4Mfph2JhGSvhd8zM/edit?tab=t.0#heading=h.y7rpsj7nzave) ## About FeverUp ## Company Overview - **One-liner**: Fever is the leading global live-entertainment discovery tech platform that helps millions of people weekly discover and book local experiences, from immersive exhibitions and festivals to pop-up events, while empowering creators with data and technology. - **Entity Type**: Private (Private Equity-Backed; latest deal type: PE Growth/Buyout-LBO) - **Headquarters**: New York, NY, USA (50 Greene Street, 3rd Floor) - **Founded**: 2014 - **Founders**: Alex Marti (CEO) and Francisco (Paco) Herrero ## Core Business - **Primary industry/industries**: Application Software, Live Entertainment, Event Ticketing, SaaS, Mobile - **Target customers**: B2C (consumers looking for local experiences) and B2B (event organizers, creators, venue owners, brand partners) - **Mission or purpose statement**: To democratize access to culture and entertainment in real life. ## Products & Services - **Fever Platform (App/Web)**: A discovery and ticketing platform offering personalized recommendations for local events, immersive experiences, interactive theaters, festivals, molecular cocktail pop-ups, and more. Users can browse, discover, and book tickets. - **Fever Originals**: Fever’s in-house production arm that creates and produces its own proprietary events and experiences (e.g., immersive exhibitions, pop-ups). - **Fever for Business**: A B2B offering providing tools for event promotion, management, and audience reach, empowering creators with data and technology to scale their experiences. - **Secret Media Network**: An advertising and sponsorship network connecting brands with Fever’s audience through integrated campaigns and event partnerships. - **Onebox**: A product/service line (likely a unified platform or integration tool for partners). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (recent PE buyout/LBO deals suggest significant private market valuation). - **Key Metric – Total Funding**: $561M raised across 13 financing rounds. - **Notable Investors/Partners**: Ares Management, Crescenta, Endeavor Catalyst, Everything is Awesome, G Squared (among 31 total investors). - **Growth Signals**: - **Employees**: ~3,000+ (careers page) to 3,954 (PitchBook, as of 2025) — rapid scaling from 2,200+ full-time employees. - **Global Presence**: Headquarters in NYC with local offices in 15+ cities (Madrid, London, Los Angeles, Chicago, Mexico City, Sydney, Singapore) and presence in 150+ cities globally. - **Recent M&A**: Acquired Dice (music ticketing, June 2025) and Atom Tickets (movie ticketing, March 2025) via buyout/LBO, signaling aggressive expansion into new entertainment verticals. - **Team Diversity**: 56+ nationalities represented. ## Competitive Advantages - **Data-Driven Platform**: Fever leverages data to inform intuition, personalize recommendations, and help creators optimize events — a core differentiator over traditional ticketing. - **Proprietary Content (Fever Originals)**: By creating its own events, Fever controls supply and margins, reducing reliance on third-party inventory. - **Global Scale & Network Effects**: A vast, multi-city presence creates a powerful two-sided marketplace: more events attract more users, which in turn attracts more event creators. - **Strong Brand & Talent Magnet**: Known for a high-performance culture (“Get things done,” “Good and fast is 10x better than perfect and slow”), attracting ambitious talent. ## Strategic Focus - **Expansion via M&A**: Recent acquisitions of Dice and Atom Tickets indicate a strategy to consolidate the event ticketing space and enter new verticals (live music, cinema). - **International Growth**: Continuing to expand into new cities and countries across Europe, Americas, Asia, and Oceania. - **Deepening B2B Offerings**: Empowering event creators with more data, technology, and marketing tools through “Fever for Business” and “Secret Media Network.” - **Vertical Integration**: Growing Fever Originals to produce more high-margin, proprietary events. ## Why Work Here - **Culture & Values**: Emphasizes a fast-paced, data-driven, and entrepreneurial environment. Core values include “Get things done,” “Make decisions based on facts and data,” “We are bar-raisers,” and “We are Fast.” The company encourages direct, actionable feedback and a “bias for action” over excessive process. - **Remote/Hybrid/Office Policy**: Not explicitly stated on careers page, but the presence of offices in 15+ cities and roles listed with specific locations suggests a hybrid or office-based model with flexibility depending on role and team. - **Notable Perks & Environment**: - **Diverse & Inclusive**: Equal opportunity employer with 56+ nationalities; average employee age is 31. - **High Talent Bar**: “A few motivated and skilled team members achieve much more than many who are disengaged or ineffective.” - **Hands-On Culture**: All employees, including leadership, are expected to be hands-on and lead by example. - **Growth Opportunities**: With 500+ open roles across 20+ departments (Engineering, Product, Data, Marketing, Sales, Operations, etc.), there is significant room for internal mobility and career growth. - **Impact**: Employees directly shape how millions of people discover culture and entertainment globally. ## Sources 1. [Fever Careers - Overview](https://careers.feverup.com/) 2. [Fever Careers - Life at Fever](https://careers.feverup.com/life-at-fever/) 3. [Fever Careers - Work Areas/Jobs](https://careers.feverup.com/work-areas/) 4. [PitchBook - Fever 2026 Company Profile](https://pitchbook.com/profiles/company/62912-89) 5. 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