--- title: 'Senior Influencer Manager at Airbnb' canonical: 'https://feeny.ai/job/senior-influencer-manager-airbnb-london-p0260md0p381' type: 'job' last_seen: '2026-11-04' --- # Senior Influencer Manager at Airbnb - **Company:** Airbnb - **Location:** London, United Kingdom - **Compensation:** £72k–£90k - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-04 - **Apply:** https://careers.airbnb.com/positions/8351393?gh_jid=8351393 ## Job description Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Airbnb Communications team drives earned visibility and cultural relevance for the brand, delivering campaigns that support direct traffic, brand love and positive conversation. Our influencer function sits at the intersection of culture, content and community — leading social-first campaigns that inspire travel on Airbnb and strengthen its long-term reputation. The Difference You Will Make We're looking for a Senior Influencer Manager to lead Airbnb's influencer programme in the UK, localising regional priorities and delivering campaigns that connect the brand to culturally relevant conversations. The role covers our full influencer remit: earned and organic creator partnerships, and influencer work running through paid media. You'll own campaigns end to end — creator sourcing, briefing, contracting, measurement and reporting — and help position influencers as both a commercial lever and a long-term driver of brand health, while collaborating with agency partners. Sitting in the UK Communications team, you'll build influencer into campaign narratives from inception, and partner with Brand Marketing and Paid Media so creator content is designed for amplification from the outset, with usage rights, whitelisting and dark posting permissions secured up front. This is a hands-on role for someone who knows how to turn brand objectives into content that is authentic, thumb-stopping and earns attention rather than interrupting it. A Typical Day - Own and scale Airbnb's influencer programme in the UK against local, regional and global priorities — timelines, creative execution and performance - Deliver across earned, organic and paid influencer work, partnering with the regional Influencer Lead and the UK Brand Marketing and Paid Media teams on creator selection, briefing for amplification, permissions and asset delivery - Build influencer into the core campaign narrative and press strategy from inception, with the UK Communications team - Identify, vet and build relationships with creators across Instagram, TikTok and YouTube — emerging talent through to established partners — with inclusive, culturally relevant casting - Write clear, strategic briefs covering objectives, key messages and content guidelines, and lead onboarding and content reviews against brand standards - Partner with legal and agency teams on contracts: deliverables, usage rights, paid media, exclusivity and payment - Stay plugged into culture, consumer and media trends — particularly Gen Z — bringing forward creator ideas and campaign hooks, and moving fast on reactive opportunities - Manage logistics for influencer stays and experiences, including vetting, Host coordination and credit approvals - Track performance across commercial and brand health metrics using CreatorIQ,Sprinklr and Airtable, optimising with the agency and reporting to the regional team - Align plans with local Marketing, Partnerships, Affiliate and Growth teams and the global influencer team to avoid duplicated effort - Lead day-to-day communication and program operations with our respective UK Influencer agency partners - Identify opportunities with key opinion formers — policy, cultural and news influencers, and third-party validators — for reputation campaigns ## Your Expertise - 8+ years in communications, influencer marketing, talent partnerships or social-first content strategy - Deep knowledge of the UK creator landscape and strong instincts on what resonates and why, across a diverse audience - A communications mindset: a track record of building creator partnerships into integrated campaigns, connected to the earned, social and reputation storytelling around them - End-to-end campaign experience across organic and paid environments — sourcing, briefing for amplification, dark posting, usage rights, contracting and performance analysis - Confident negotiating with creators and managing external agencies and stakeholders across legal, marketing and comms - Strong writing, particularly briefs and content feedback - Familiarity with influencer tools (CreatorIQ, Sprinklr or similar tooling platforms) and reporting that quantifies brand health and sentiment, not just reach and engagement - Able to run multiple campaigns and creators at once with high attention to detail - Belief in influencer as a driver of long-term brand equity, not just short-term performance Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. United Kingdom Annual Pay Range £72,000—£90,000 GBP Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role. A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @[airbnb.com](http://airbnb.com) or @[ext.airbnb.com](http://ext.airbnb.com) email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing.  We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb. ## About Airbnb ## Company Overview - **One-liner**: Airbnb operates a global marketplace for unique stays, experiences, and adventures, connecting hosts with travelers. - **Entity Type**: Public (NASDAQ: ABNB) - **Headquarters**: San Francisco, California, United States - **Founded**: 2007 - **Founders**: Brian Chesky, Joe Gebbia, Nathan Blecharczyk ## Core Business - **Primary industry/industries**: Online Travel & Hospitality, Software Development - **Target customers**: B2C (travelers), C2C (hosts), with some B2B (Airbnb for Work, business travel) - **Mission or purpose statement**: To create a world where anyone can belong anywhere, providing unique travel experiences and economic opportunity for hosts. ## Products & Services - **Airbnb Stays**: The core platform for booking short-term rentals (entire homes, private rooms, shared spaces) in over 220 countries and regions. - **Airbnb Experiences**: Curated, hands-on activities hosted by locals (e.g., cooking classes, guided hikes, workshops). - **Airbnb Adventures**: Multi-day, small-group immersive trips led by local experts. - **Airbnb for Work**: A service for companies to manage business travel and team retreats. - **Luxe**: A premium tier offering vetted, high-end vacation homes with dedicated trip designers. ## Market Standing - **Valuation/Market Cap**: ~$77.8B (as of recent data) - **Key Metric**: Annual Revenue of $12.2B (based on available data) - **Notable Investors/Partners**: Sequoia Capital, Andreessen Horowitz, Founders Fund, Y Combinator - **Growth Signals**: - **From 2007 to present**: 1.5 billion guest arrivals globally. - **Headcount Growth**: Employs ~21,644 people, a **+30.6% year-over-year increase**. - **Global Reach**: Operates in 176 countries with a strong international team (e.g., offices/employees in India, Italy, Canada, Brazil, UK, Australia, China). - **Public Company Status**: IPO in 2020, trading on NASDAQ. ## Competitive Advantages - **Network Effects**: A massive, global two-sided network of 5 million+ hosts and 1.5 billion arrivals creates a formidable moat that is very difficult for competitors to replicate. - **Brand & Trust**: A globally recognized brand synonymous with alternative accommodations and travel experiences. - **Liquidity & Inventory**: Unrivaled inventory depth across 220+ countries, offering unique stays not found in traditional hotels. - **Live and Work Anywhere Policy**: A radical shift in work culture that offers flexibility and a competitive edge in talent acquisition, allowing employees to live anywhere in their country of employment with no compensation change. ## Strategic Focus - **International & Mainstream Expansion**: Continuing to grow its user base beyond early adopters into mainstream travel and new international markets. - **Product Diversification**: Pushing hard into "Experiences" and "Adventures" to reduce reliance on accommodations and capture more of the travel wallet. - **Leveraging AI & Technology**: Investing in AI (e.g., AI Engineer roles in Community Support) to improve the guest and host experience, search, and trust & safety. - **Return to Travel & "Live Anywhere"**: Capitalizing on the post-pandemic shift towards remote work and long-term stays with its "Live and Work Anywhere" initiative. ## Why Work Here - **Flexibility**: A ground-breaking **"Live and Work Anywhere"** policy. Employees can work from home, an office, or temporarily anywhere in the world (with approval). Compensation is not changed when moving within their country of employment. - **Compelling Mission**: An opportunity to work on a platform that creates connection and economic empowerment for millions of people globally. - **Diversity & Belonging**: Strong commitment to inclusion with numerous Employee Resource Groups (ERGs) such as Able@, Black@, Women@, Parents@, and many more. - **Great Benefits**: - **Travel Credit**: Quarterly Airbnb travel and experiences credit. - **Education**: Annual educational stipend. - **Wellbeing**: Subsidized healthcare, mental health support, family care support, and generous parental leave. - **Equity**: Competitive compensation including equity and an Employee Stock Purchase Program (ESPP). - **Culture**: Values-driven with a focus on "Be a Host" (caring, open, encouraging), "Champion the Mission," and "Embrace the Adventure." - **Work Model**: Supports a mix of remote, hybrid (be close to an office), and onsite work, giving employees significant control over their schedule. - **Talent Community**: A highly creative and collaborative environment with industry-leading talent. ## Sources 1. [careers.airbnb.com](https://careers.airbnb.com/) 2. [careers.airbnb.com/life-at-airbnb/](https://careers.airbnb.com/life-at-airbnb/) 3. [airbnb.com](https://www.airbnb.com/) 4. [linkedin.com/company/airbnb](https://sg.linkedin.com/company/airbnb) 5. 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