---
title: 'Senior Influencer Marketing Manager (Performance) at Ruby Labs'
canonical: 'https://feeny.ai/job/senior-influencer-marketing-manager-performance-ruby-labs-ukraine-x07az7ax0mz7'
type: 'job'
last_seen: '2026-11-03'
---

# Senior Influencer Marketing Manager (Performance) at Ruby Labs

- **Company:** Ruby Labs
- **Location:** Ukraine
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.ashbyhq.com/ruby-labs/840ca5c9-f11c-427e-b040-c74ebdce4b3f

## Job description

## About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

## About the role

We are looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of our core D2C subscription products — a product that has already acquired over 100 million users through paid ads on every major network. Influencers are a new channel for us: you will own it end to end — from the first plan to a scaled channel across Europe, Latin America and Asia. You will report to the Head of User Acquisition. This is a performance role, not brand awareness. Every collaboration is measured by paid subscriptions, CPA and ROI. Data and tracking are already in place, and a hands-on UA team will support you. We give large budgets and expect a highly experienced person in return: someone who thrives in a very fast-paced environment and takes full accountability for the channel's data and metrics.

## Key Responsibilities

Build the Channel

- Build influencer marketing from zero: markets, platforms, creator tiers, deal models and budget, in a written plan.
- Launch first campaigns within your first month, then scale the ones that pay back.
- Prioritise markets by results: start where the cost per subscription is lowest, then expand.

Creators & Deals

- Find and qualify creators on TikTok, Instagram and YouTube in Europe, Latin America and Asia.
- Build a network of creators, agencies and creator networks in each region.
- Negotiate deals: flat fee, CPA, hybrid. Keep the cost of every deal tied to its result.
- Manage the full cycle: outreach, contract, brief, content approval, publication, payment.

Tracking & Results

- Set up tracking for every creator: unique links, attribution.
- Be fully accountable for the channel's data and metrics: spend, subscriptions, CPA and ROI per creator. Keep the numbers accurate and report weekly with a clear decision — rebook, scale or stop.
- Keep a database of creators, prices, results and learnings.

## Qualifications

- 3+ years in influencer marketing with a performance focus — for D2C subscription apps, mobile apps or online products.
- Managed influencer budgets of $50K+ per month with measurable results: spend, number of creators, CPA or ROI (examples required).
- Hands-on experience in at least one of our regions: Europe, Latin America or Asia.
- Experience sourcing and negotiating with creators directly, not only through agencies.
- Experience with CPA and hybrid deals.
- Experience setting up tracking: links, attribution.
- Knowledge of TikTok, Instagram and YouTube rules for sponsored content.
- Fluent written & spoken English.

## Nice to have

- Built an influencer channel from zero.
- Experience with influencer platforms and tools (Modash, CreatorIQ, Upfluence or similar).
- Experience with health, education or self-improvement products.

Working Attributes

- Results over reach — measures every deal by subscriptions, not views.
- Owns the numbers — knows the CPA and ROI of every creator without asking an analyst.
- Hands-on — does outreach and negotiation personally.
- Thrives in a fast-paced environment — launches, measures and decides in days, not months.
- Organised — tracks every creator, deal and payment.
- Reliable — delivers what was promised, when it was promised.

Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

## Benefits

- 🚀 Build a new channel from zero, with large budgets and full ownership
- 📈 Product with 100M+ users and proven ads to learn from
- 🌍 Remote work environment (work from anywhere)
- 💰 Competitive compensation — details shared during interview
- 🏆 Performance bonus tied to channel results, on top of salary
- 💻 Company-provided equipment (if needed)

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

- Recruiter Screening (40 minutes)
- Technical Interview (60 minutes)
- Final Interview (60 minutes)

Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote

## About Ruby Labs

## Company Overview
- **One-liner**: Ruby Labs is a self-funded tech company that builds and scales innovative consumer products across the health, education, and entertainment sectors.
- **Entity Type**: Private (Self-funded / Bootstrapped)
- **Headquarters**: San Francisco, California, United States (also has an office in London, England, UK)
- **Founded**: 2018
- **Founders**: Roman Taranov (Founder & CEO)

## Core Business
- **Primary industry/industries**: Consumer Technology, Digital Health, EdTech, Digital Entertainment
- **Target customers**: B2C (Direct-to-consumer via digital products)
- **Mission or purpose statement**: To build a world-class tech company that develops category-leading products used by millions of users worldwide, creating easily accessible platforms that offer engaging and valuable experiences across various aspects of people's lives.

## Products & Services
Ruby Labs has launched seven consumer products to the global market. While specific product names are not listed on their public site, their offerings address unique needs in three core verticals:
- **Health**: Digital products focused on consumer health and wellness.
- **Education**: Platforms for learning and skill development.
- **Entertainment**: Products for leisure and engagement.

The company has developed a proprietary tech stack to support these products, including a billing and payments gateway, first-party marketing attribution, data analytics, and experimentation frameworks [rubylabs.com](https://rubylabs.com/about-us/).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (as a self-funded, private company).
- **Key Metric**: Over 100 million users annually across its product portfolio [rubylabs.com](https://rubylabs.com/about-us/). Also self-funded and profitable.
- **Notable Investors/Partners**: None (the company is entirely self-funded with no external investors or board of directors).
- **Growth Signals**: Rapid headcount growth (139 employees as of mid-2024, up from 28 total employees previously listed), with active job postings exceeding 500. Quarterly job posting growth of +279.3% signals aggressive scaling [linkedin.com](https://www.linkedin.com/company/rlabs-company).

## Competitive Advantages
- **Self-Funded Independence**: Being bootstrapped allows for long-term vision, rapid decision-making, and organic growth without external pressure from investors or a board [rubylabs.com](https://rubylabs.com/about-us/).
- **Engineering-Led Culture**: A focus on automation and a lean, agile methodology allows the company to operate a diverse product portfolio with remarkable efficiency, scaling products without proportionally increasing team size.
- **Proprietary Technology**: State-of-the-art internal IP (billing, marketing attribution, data analytics, experimentation) provides significant operational and competitive advantages [rubylabs.com](https://rubylabs.com/about-us/).
- **Proven Multi-Product Model**: Successfully launched seven products used by over 100 million users, demonstrating a repeatable playbook for building and scaling consumer tech.

## Strategic Focus
- **Portfolio Expansion**: The company's next frontier is to continue expanding its product portfolio, applying its learnings to new industries and verticals [rubylabs.com](https://rubylabs.com/about-us/).
- **Global Talent Acquisition**: Actively hiring across a wide range of roles (engineering, product, marketing, legal, finance, HR) to support its rapid scaling, with a strong emphasis on remote-first hiring in London time zones.

## Why Work Here
- **Culture**: Described as a high-talent-density environment where team members tackle tough challenges daily. The company values being analytical, technologically advanced, and highly structured [rubylabs.com](https://rubylabs.com/careers/).
- **Remote/Hybrid Policy**: Remote-first company. Roles are full-time and aligned with the London time zone (±2 hours) for optimal collaboration. Employees can work from anywhere [rubylabs.com](https://rubylabs.com/careers/).
- **Notable Perks**:
    - Unlimited PTO [rubylabs.com](https://rubylabs.com/careers/)
    - Company-provided Apple MacBook [rubylabs.com](https://rubylabs.com/careers/)
    - Opportunity to work on products used by millions
    - A flat, independent structure with no board of directors, enabling fast decision-making.

## Sources
1. [rubylabs.com - About Us](https://rubylabs.com/about-us/)
2. [rubylabs.com - Careers](https://rubylabs.com/careers/)
3. [linkedin.com - Ruby Labs Company Profile](https://www.linkedin.com/company/rlabs-company)
4. [linkedin.com - Ruby Labs (Ruby Labs Ltd)](https://www.linkedin.com/company/ruby-labs-company)
5. [builtin.com - Ruby Labs Profile](https://builtin.com/company/ruby-labs)

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