---
title: 'Senior Influencer Marketing Manager US (m/f/d) at Doonails'
canonical: 'https://feeny.ai/job/senior-influencer-marketing-manager-us-m-f-d-doonails-new-york-gawkdcfcsjv4'
type: 'job'
last_seen: '2026-11-08'
---

# Senior Influencer Marketing Manager US (m/f/d) at Doonails

- **Company:** Doonails
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/doonails/3a591a00-0832-48dd-99c4-93155fbe0a11

## Job description

Hi, we're Doonails! 💅🏼

A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish. And this is exactly where YOU come in. We're launching our influencer marketing in the US, and we're looking for the person who builds this market from the ground up. Based in the US, you'll own the US influencer channel end to end: strategy, planning, execution, and analysis. 🚀

## Your Role & Impact ⚡️

The US is our next big growth market, and influencer marketing is at the core of it. You decide how Doonails shows up with US creators: which profiles, which deal models, which channels, and how fast we scale. You'll report directly to our Team Lead Influencer Marketing in Germany, with close sparring and full strategic freedom.

You build the plan and you make it happen. A rare chance to shape a brand's US presence from day one, with real budget and real ownership.

## Your Core Responsibilities 👩‍💻👨‍💻

US Strategy & Market Build-Up

- You define and own the US influencer strategy, from creator mix and deal structures to budget allocation and a scaling roadmap.

Long-Term Planning

- You set goals, milestones, and budgets and align the channel around them.

Testing & Scaling

- You set up a structured test-and-scale system, identify winning creator profiles, and build a roster that drives real performance and revenue.

Deal Architecture

- You define which compensation models, whitelisting rights, and usage terms work in the US, and you negotiate the deals yourself.

Network & Partnerships

- You bring your network of US creators and agencies to the table and open doors to new partnerships.

Performance Ownership

- You own budget, ROAS, and CPM targets for the US, analyze results, and turn insights into next steps.

## What You'll Bring to the Table 🤝

- Experience: Several years in influencer marketing with a proven track record in the US market

- Strategic Mindset: You think in systems and roadmaps, not just single bookings

- Hands-on Attitude: You enjoy executing your own strategy

- Track Record: Successful campaigns with well-known performance and beauty brands

- US Market Knowledge: Deep understanding of US CPMs, negotiation culture, and creator needs

- Performance Focus: Working toward budget targets and ROAS comes naturally to you

- Collaboration: You're comfortable working remotely with a team in Germany across time zones

- Communication: Excellent English skills, written and verbal

## Your Perspective 📈

- You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now.

## What We Offer 💖

- 💸 Competitive pay, tailored to your qualifications and experience

- 🤝 A true ownership role with a high degree of trust and room to shape things your way

- 📈 Growth potential: take on responsibility and bring your ideas directly to the table

- 🥳 Team Events across Europe: Because a strong team is everything to us!

Ready? We can't wait to meet you! ✨

## About Doonails

## Company Overview
- **One-liner**: Doonails is a nail beauty brand offering at-home manicure solutions—including dipping powders, soft gel press-ons, and nail care products—designed to deliver salon-quality results easily at home.
- **Entity Type**: Private (startup; no public funding rounds disclosed)
- **Headquarters**: Larnaca, Cyprus (founding team from South Tyrol/Austria)
- **Founded**: 2020
- **Founders**: Elisa Walder (Co-Founder & Head of Product), Lukas Windegger (Geschäftsführer & Gründer), plus two other founding members

## Core Business
- **Primary industry**: Beauty & Personal Care (At-home nail care)
- **Target customers**: B2C – home users, manicure enthusiasts, and anyone seeking professional-looking nails without salon visits
- **Mission or purpose**: “To provide THE best manicure solution ever and connect manicure lovers around the world” – a personalised, non‑one‑size‑fits‑all manicure routine

## Products & Services
- **Dipping Powder System**: The original method – a high‑quality, HEMA‑free, vegan dipping powder system perfected in 2020. Offers long‑lasting, chip‑resistant results at home.
- **Soft Gel Press Ons**: A complete at‑home manicure solution available in a wide range of shapes, lengths, and designs. Up to 14 days of hold, reusable, easy to remove, applied in under 7 minutes. Focus in the US market.
- **Nail Care Line**: A range of nourishing nail care products (e.g., cuticle oils, base coats) launched as a separate product line to support healthy nails.
- **Retail & Online Shop**: DTC e‑commerce site plus partnerships with leading drugstores and retailers in multiple countries.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: 300,000+ customers (as of about‑us page); team size of ~59 employees (LinkedIn, 2025, +25.9% YoY)
- **Notable Investors/Partners**: No external investors named. Retail partners include drugstores in Germany and other EU countries.
- **Growth Signals**: 
  - Expanded into France (new EU market)
  - Launched a second manicure method (Soft Gel Press Ons)
  - First retail presence in physical stores
  - 25.9% employee growth year‑over‑year (LinkedIn)
  - 5‑star reviews with thousands of positive ratings

## Competitive Advantages
- **Product moat**: HEMA‑free, vegan, PETA‑certified formulas – clean, skin‑friendly ingredients that don’t compromise on quality or wear time.
- **Reusability & speed**: Press‑ons are reusable and can be applied in under 7 minutes, offering a clear value proposition over salon gels/acrylics.
- **Community‑driven**: Strong online community of manicure enthusiasts; user‑generated content and reviews build trust.
- **Remote‑first, global talent**: Ability to hire top talent from anywhere, fostering a diverse, multilingual team speaking 10+ languages.

## Strategic Focus
- **Geographic expansion**: Entering new EU countries (e.g., France) and strengthening presence in the US.
- **Product innovation**: Continuously improving existing methods and launching new nail care lines.
- **Retail partnerships**: Expanding from DTC into brick‑and‑mortar drugstores and beauty retailers.
- **Brand building**: Investing in social media, influencer marketing, and community engagement to drive organic growth.

## Why Work Here
- **100% remote culture**: Flexible work from anywhere, with a virtual office (Gather/online) to maintain connection. Daily team check‑ins, weekly all‑hands with fun activities (virtual car races, coffee breaks, walks).
- **Workations in Cyprus**: Employees can spend time at the Larnaca office for co‑working and team bonding.
- **Personal development**: Individual Personal Development Plan, training budget, and a supportive learning environment.
- **Reward system**: Interactive, playful rewards program that unlocks additional benefits.
- **Focus on culture fit over degrees**: Applications are judged on character and team fit, not just hard skills. Case studies are used to assess ability.
- **Multilingual, international team**: Over 10 languages spoken; daily work in English or German.
- **Team size**: ~30–59 people, allowing for close collaboration and impact.

## Sources
1. [jobs.lever.co/doonails](https://jobs.lever.co/doonails) – Career page with open roles and remote policy
2. [us.doonails.com/pages/career](https://us.doonails.com/pages/career) – Culture, remote work, team size, values
3. [us.doonails.com/pages/about-us](https://us.doonails.com/pages/about-us) – Company story, founding, products, mission
4. [linkedin.com/company/doonails](https://linkedin.com/company/doonails) – Employee count, growth, locations, key people
5. [builtin.com/company/doonails](https://builtin.com/company/doonails) – Company overview and perks

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