---
title: 'Senior Insights Analyst (Revenue) at Betty'
canonical: 'https://feeny.ai/job/senior-insights-analyst-revenue-betty-sofia-wqpm5qa335p1'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Insights Analyst (Revenue) at Betty 

- **Company:** Betty 
- **Location:** Sofia, Bulgaria
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5159591007

## Job description

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.

## Role Overview

We are looking for a passionate analyst who can turn data into actionable insights. Working within the broader Live Ops and Monetisation teams, the successful candidate will work across multiple areas of the business covering gamification, content, promotions and retention, helping to understand player behaviour and drive significant value throughout the business.

Key Responsibilities:

- Proactively analyzing player behavior to identify trends, patterns, and opportunities for business growth and to enhance player experience
- Providing clear recommendations to the business based on structured insight and an understanding of how those recommendations impacts players
- Collaborating with cross-functional teams to deeply understand business problems to drive the best impact
- Conducting ad-hoc analysis to support business initiatives, product launches, and marketing campaigns
- Helping to monitor business critical KPIs to track the success of initiatives and identify areas for improvement
- Create new ways measure value, constantly enhancing the way we use data to drive our strategy
- Work with the wider BI and data teams to ensure we have all relevant data and dashboards available to constantly improve the level of Insight provided
- Staying informed about industry trends, best practices, and emerging technologies in data analysis and applying them to improve our analytics capabilities
- Strong communication skills with the ability to explain complex analysis to a wide range of stakeholders

Requirements:

- Previous iGaming/online casino experience
- Strong SQL skills for data manipulation and analysis
- Proficient with Excel with Tableau experience also preferable
- Strong business acumen with a solid grasp of online casino economics
- Experience working with large datasets and performing exhaustive data analysis
- Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders
- Proactive problem-solving skills, with the capability to anticipate and mitigate potential issues
- Ability to thrive in fast-paced settings

What we offer:

- Competitive salary
- Performance-based bonus
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space

## About Betty 

## Company Overview
- **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed

## Core Business
- **Primary industry**: Online casino / iGaming / mobile gaming
- **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada)
- **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos.

## Products & Services
- **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed)
- **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership)
- **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023

## Competitive Advantages
- **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms.
- **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance.
- **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos.
- **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets.

## Strategic Focus
- **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform.
- **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience.
- **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention.

## Why Work Here
- **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
- **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
- **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
- **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
- **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

## Sources
1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming)
2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard)
3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca)
4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard)

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