--- title: 'Senior Key Account Executive / Key Account Manager at Blood' canonical: 'https://feeny.ai/job/senior-key-account-executive-key-account-manager-blood-bangkok-bcrr67h8cv4t' type: 'job' last_seen: '2026-09-11' --- # Senior Key Account Executive / Key Account Manager at Blood - **Company:** Blood - **Location:** Bangkok, Thailand - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-09 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.lever.co/pslove-pte/afd4475a-e71d-476a-9b08-ec2d1cc2a58a ## Job description Hello. We’re Blood. Our purpose is to revolutionize periods. Who are we? Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. Who we’re looking for / The role We’re looking for a Senior Key Account Executive / Key Account Manager (KAM) to play a critical role in driving the growth of Blood in Modern Trade Thailand. This role sits at the heart of our commercial engine in one of our newest and highest-potential markets. You will grow key Modern Trade accounts end-to-end, drive sell-out through strong execution, and work closely with Country leadership to scale our footprint sustainably. Because Thailand is an early-stage market for Blood, you won't just be managing accounts, you'll be helping build them. You will be both hands-on and strategic, equally comfortable running day-to-day account execution as you are shaping mid-term account plans and opening new doors. This is a high-impact role with clear visibility, accountability, and room to grow into a market leadership position as the Thailand business scales. ## What you will do 1. Key Account Ownership & Revenue Growth (55 to 60%) - Own and manage assigned Modern Trade key accounts as the primary point of contact - Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs - Develop, plan, and execute rolling 6 to 12 month A&P / BTL plans (promotions, displays, activations) in partnership with retailers - Track and manage sales actuals vs forecast vs budget at account, category, and SKU level - Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win-win outcomes - Monitor sell-out performance, promo uplift, and ROI, using data to inform future plans - Ensure strong on-shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers 1. Distribution Expansion & New Listings (15 to 20%) - Drive new SKU listings and door expansion within existing Modern Trade partners - Support and execute new account/channel openings in Thailand, ensuring strong in-store launches and early velocity - Build structured account expansion plans aligned with portfolio priorities and channel strategy 1. Execution Excellence & Cross-functional Leadership (15 to 20%) - Work closely with Trade Marketing and Merchandising to ensure: - Displays, POSMs, and promo price tags are executed on time and in full - Store-level execution meets agreed standards - Collaborate with Marketing on brand campaigns, GWPs, contests, and in-store storytelling - Partner with Supply Chain & Finance on: - S&OP demand planning - Order fulfilment - Debit note, TTA, and claims reconciliation 1. Commercial Rigor (5 to 10%) - Act as a commercial voice within the Thailand sales team - Support in maintaining account hygiene, negotiation quality, and execution discipline - Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions - Contribute to broader Modern Trade strategy discussions and continuous improvement of sales processes ## What you should have - 3 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles - Proven track record managing Modern Trade retailers in Thailand - Hands-on experience in promo planning, display negotiations, and sell-out management - Excellent negotiation, communication, and stakeholder management skills - A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood’s growth - Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight - Fast learner and a team player, while being detail-oriented - Good written and verbal communication skills Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by top angel investors in SE-Asia. Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between. ## About Blood ## Company Overview - **One-liner**: Blood is a skin-first, high-performance period care company that designs and provides innovative products for people who bleed, including pads, cramp relief patches, and baby diapers. - **Entity Type**: Private (funding stage: Series B – last round led by DSG Consumer Partners, March 2025) - **Headquarters**: Singapore, Singapore - **Founded**: 2014 - **Founders**: Caleb Leow (Co-Founder, Business & Product) and Peck Ying Tan (Co-Founder, Growth & Product) ## Core Business - Primary industry/industries: Wellness and Fitness Services, Consumer Health & Wellness, Personal Care - Target customers: B2C (direct-to-consumer via e-commerce and retail), B2B (corporate wellness programs, workplace period care) - Mission or purpose statement: “Revolutionize periods” – making period care accessible, inclusive, and high-performance through innovative, skin-friendly products. ## Products & Services - **[Blood Pads]**: The world’s first 100% corn topsheet sanitary pads, available in multiple lengths (25cm–41cm). Focused on skin comfort and sustainability. Sold direct-to-consumer and through channels across Southeast Asia and India. - **[MenstruHeat]**: A drug-free, heat-based cramp relief patch for menstrual pain management. Also marketed for neck, back, and knee aches. - **[No Days Off (NDO) Diapers]**: Better-for-baby diapers, a newer product line launched to expand beyond period care into broader personal care. - **[Free Pads Day Corporate Program]**: A B2B wellness initiative providing free pads to offices; reached over 250 workplaces and 50,000+ female employees in Singapore and Malaysia (2024-2025). ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Total Funding – USD 4,001,840 across multiple rounds. Series A (USD 2.5M, led by AngelCentral and DSG Consumer Partners, Jan 2024); Series A (USD 1.5M, led by DSG Consumer Partners, May 2023); Series B (led by DSG Consumer Partners, Mar 2025 – amount undisclosed). Also reported over 1M units sold to date. - **Notable Investors/Partners**: DSG Consumer Partners (lead investor), AngelCentral - **Growth Signals**: 25.8% YoY headcount growth (53 employees as of late 2025); presence in 5 countries (Singapore, Indonesia, Malaysia, India, Bangladesh); expansion into baby diapers (No Days Off); strong social media traction (LinkedIn followers: ~28,975, up 31.1% YoY); active hiring for Head of AI and Regional Head of Brand & Innovation. ## Competitive Advantages - Product innovation – first 100% corn topsheet pad, drug-free heat patch for cramps, focus on skin-first materials. - Strong brand identity and community engagement (Free Pads Day, period-positive messaging). - Culturally rooted in Southeast Asia with bottom-up understanding of local consumer needs; expanding from period care to adjacent personal care categories. - Lean, ownership-driven culture that allows fast iteration and direct customer obsession. ## Strategic Focus - Expand product portfolio beyond period care (baby diapers, new personal care items). - Scale B2B corporate wellness channel (Free Pads Day) across more markets. - Invest in AI and data to personalize health insights (hiring Head of AI). - Grow omnichannel presence (quick commerce, DTC, marketplace) and strengthen distribution in Indonesia, India, and the US. ## Why Work Here - Culture highlights: Values include “Customer Obsession,” “Ownership,” “Push Boundaries,” and “Open-minded.” Flat hierarchy; no emphasis on where you studied; structured hiring process focused on skills and values alignment. Interns treated equally to full-timers (minimum 4-6 month commitment). - Hybrid/Remote policy: Based in Singapore with offices in Jakarta and remote presence across SEA; role-dependent (likely hybrid for Singapore roles). - Notable perks: Free period products for employees; high work-life balance score (5.0/5.0 on employer reviews); total employer rating 4.2/5.0 (8 reviews) – Culture 4.3, Compensation 3.6, Career 3.6. - Growth trajectory: Rapidly scaling startup with clear product-market fit, strong funding from specialist investors, and a mission-driven team. ## Sources 1. [jobs.lever.co](https://jobs.lever.co/pslove-pte) – Open positions and career page 2. [getblood.com](https://sg.getblood.com/pages/career-our-team) – Company culture and values 3. [linkedin.com](https://linkedin.com/company/getblood) – LinkedIn company page and posts 4. [craft.co](https://craft.co/pslove) – Company profile, funding, units sold ## Other roles at Blood - [Order Fulfilment Officer](https://feeny.ai/job/order-fulfilment-officer-blood-kuala-lumpur-k2b230gcvx2v) — Kuala Lumpur, Malaysia - [Growth & Social Media Manager](https://feeny.ai/job/growth-social-media-manager-blood-bangkok-et7bq4x46zgv) — Bangkok, Thailand - [Senior Brand Executive / Brand Manager](https://feeny.ai/job/senior-brand-executive-brand-manager-blood-bangkok-0zq6hryxya0b) — Bangkok, Thailand - [Senior E-Commerce Executive](https://feeny.ai/job/senior-e-commerce-executive-blood-bangkok-jht1jggryap5) — Bangkok, Thailand - [Performance Marketer - ID](https://feeny.ai/job/performance-marketer-id-blood-jakarta-7d988j114k82) — Jakarta, Indonesia - [General Manager (Thailand)](https://feeny.ai/job/general-manager-thailand-blood-bangkok-k4g24j1yt06s) — Bangkok, Thailand - [Trade Marketing Manager](https://feeny.ai/job/trade-marketing-manager-blood-jakarta-mh0a00mfmgr4) — Jakarta, Indonesia - [MTI and New Channel Account Manager](https://feeny.ai/job/mti-and-new-channel-account-manager-blood-jakarta-dnaws43qvy28) — Jakarta, Indonesia - [Operations Manager (Quick Commerce, Marketplace, DTC)](https://feeny.ai/job/operations-manager-quick-commerce-marketplace-dtc-blood-bengaluru-e9f0hce3cbcf) — Bengaluru, India - [Social Media & Content Executive (FMCG)](https://feeny.ai/job/social-media-content-executive-fmcg-blood-kuala-lumpur-1edd6b88y2hv) — Kuala Lumpur, Malaysia