---
title: 'Senior Lifecycle Marketing Manager, Enterprise Partnerships | Bankrate at Red Ventures'
canonical: 'https://feeny.ai/job/senior-lifecycle-marketing-manager-enterprise-partnerships-bankrate-red-kktv5p8m9m3x'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Lifecycle Marketing Manager, Enterprise Partnerships | Bankrate at Red Ventures

- **Company:** Red Ventures
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-10
- **Apply:** https://www.redventures.com/careers/positions/open?gh_jid=8157173

## Job description

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.

For the Bankrate website [click here](https://www.bankrate.com/). Curious how Bankrate fits into Red Ventures? [Click here.](https://www.redventures.com/portfolio/bankrate)

We're looking for a Senior Lifecycle Marketing Manager to own the lifecycle work behind these partnerships, from journey architecture and segmentation through creative strategy and reporting. You'll report to the Director of Lifecycle Marketing and work closely with a fellow Senior Lifecycle Marketing Manager also focused on enterprise, each of you owning distinct partner relationships with shared ownership on our highest-priority account. This isn't a one-size-fits-all role. Some partnerships call for full journey builds, others call for strategic recommendations, creative direction, or mocks that the partner's own team executes, but in every case, you're the lifecycle expert in the room, and for some partnerships, that means being client-facing. Because this work is new, there's no existing playbook or reporting baseline yet, you'll help write it.

What You’ll Do:

- Own the work, whatever form it takes: Some partnerships need full journey builds in Iterable, others need lifecycle strategy, recommendations, and creative mocks the partner's team executes. Either way, the goal is the same: real value for the consumer on the other end, not just another email.
- Build the playbook as you go: Create repeatable journey templates, creative frameworks, and QA checklists that let new and existing partnerships scale without starting from scratch each time.
- Be the Customer Success point of contact: Partner with CS (and Business Intelligence, as needed) to set up KPI reporting, translate partner commitments into executable recommendations, and flag risks before they become partner-facing problems.
- Design experiments and diagnose performance: Run multi-variable tests with proper holdout groups where you own execution, and when something breaks (a deliverability issue, sudden CVR drop, unexplained churn), form a hypothesis and test a fix fast.
- Build reporting that holds up: Create KPI dashboards and tracking accurate enough that stakeholders trust them at a glance, not just ones that exist.
- Run projects without needing to be chased: Lead workstreams for partner launches, journey builds, and creative refreshes with clear milestones and ownership.
- Communicate up and across: Present partner insights and recommendations to the Director, Customer Success, and cross-functional partners, connecting performance to business outcomes, not just metrics.
- Use AI as a real part of your workflow: Drafting, reporting, hypothesis generation, briefs, whatever accelerates the work, and know where it doesn't replace judgment

What We’re Looking For:

- Lifecycle channel expertise: 4–7 years owning lifecycle marketing campaigns with direct accountability for performance across email, push, or SMS.
- Enterprise-level ESP experience: Hands-on in a major enterprise-grade ESP (Iterable, Braze, Salesforce Marketing Cloud, Responsys, or similar), comfortable in complex, high-stakes sending environments without engineering support.
- Builder mentality: You enjoy creating net-new systems from scratch. There's no playbook or reporting baseline here yet, and you'll help define both.
- Analytical and creative range: You design sound experiments, catch discrepancies in platform data, write strong briefs, and know what's driving a performance change at the copy or format level.
- Structured and clear: You manage multiple partner workstreams without dropping details, and you can distill a complex performance story into a crisp recommendation for a senior leader or a partner team.
- High ownership: You hold yourself accountable to outcomes, follow through, and don't wait to be asked.

Compensation:

Total Cash Compensation Range: $100,000 – $140,000 per year

This role is eligible for a target bonus, which is included in the Total Cash Compensation Range above. This role is also eligible for Equity, which is offered separately from the Total Cash Compensation Range listed above. Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition — helping to make the American dream more affordable for everyone.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked[here](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.redventures.com%2Flegal%2Fus-emp-privacy-notice&data=05%7C02%7Cacrowley%40redventures.com%7Cea997034b72842b377fa08dc57e4bb6b%7C4289d6102cfd46218c9644a1518ddb0a%7C0%7C0%7C638481887104427040%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=PRPMbTtl0hah8XH0gW55ohdL4VLjIou2X7wbZAmhbac%3D&reserved=0).

#br #li-sf1

At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.

For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there! Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

## About Red Ventures

## Company Overview
- **One-liner**: Red Ventures is a global portfolio of high-growth companies that builds, grows, and reimagines businesses across diverse industries — from personal finance and travel to home services and education — by leveraging data, technology, and marketing.
- **Entity Type**: Private (portfolio of companies; not publicly traded)
- **Headquarters**: Fort Mill, South Carolina, USA (with offices in New York City, Puerto Rico, and other locations)
- **Founded**: 2000
- **Founders**: Ric Elias and Dan Feldstein (Ric Elias currently serves as CEO)

## Core Business
- **Primary industries**: Digital marketing, media, financial services, travel, home services, education, mortgage lending
- **Target customers**: B2C (consumers via owned brands like Bankrate, The Points Guy, Lonely Planet) and B2B (enterprise clients in banking, home services, and other verticals)
- **Mission / purpose**: “We’re in the business of growing businesses.” The company also believes companies should be forces for good, investing in community impact through nonprofits like Road to Hire.

## Products & Services
Red Ventures operates a portfolio of distinct businesses, each with its own offering:

- **Bankrate**: A personal finance platform that helps over 100 million people annually compare real rates and make informed financial decisions (credit cards, mortgages, savings, etc.).
- **The Points Guy**: The leading consumer brand in the points and rewards space, helping travelers maximize loyalty programs and journey more meaningfully.
- **Lonely Planet**: An iconic travel brand that provides inspiration, insights, and utility for travelers worldwide.
- **Red Ventures Client Services (Banking)**: Helps some of the world’s largest banks solve growth challenges through digital marketing and technology.
- **Red Ventures Client Services (Home Services)**: Helps top brands in the home services industry solve digital growth challenges.
- **Mortgage Company (unnamed in search results)**: A fast-growing mortgage company revolutionizing the industry by making mortgage simple.
- **Mover Services Platform**: A one-of-a-kind platform enabling movers to seamlessly transfer or start internet, energy, and other moving-related services.
- **Education Advisory**: A trusted advisor helping prospective students make informed decisions about education and up-skilling for career advancement.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (private company)
- **Key Metric**: Annual revenue not disclosed; employs thousands of people worldwide and reaches millions of consumers
- **Notable Investors / Partners**: Not publicly listed (private ownership); notable clients include Fortune 100 and Fortune 500 companies
- **Growth Signals**:
  - Over 200 employees up-skilled in data & analytics through an in-house accelerator in 2024
  - 90% of RV leaders completed in-house management training
  - Recognized as a Forbes 2026 Best-In-State Employer
  - Earned a perfect 100 on the HRC Corporate Equality Index (third consecutive year)
  - Received a Platinum Badge on the 2026 Where You Work Matters list
  - Data from Harvard Business School and the Burning Glass Institute shows RVers see promotions and pay increases faster than 80% of the largest U.S. companies

## Competitive Advantages
- **Portfolio advantage**: Employees get the agility of a startup with the scale and resources of a global company — instant access to a network of peers, mentors, and industry experts.
- **Data & analytics expertise**: Deep understanding of consumer behavior drives digital experiences across multiple verticals.
- **In-house learning platform**: On-demand virtual courses and an internal accelerator for up-skilling in data, analytics, and AI.
- **Culture of adaptability**: Flat, small teams that move quickly; beliefs (not values) that evolve over time.
- **Proven track record**: Long-standing brands (Lonely Planet, Bankrate) and partnerships with Fortune 100/500 clients.

## Strategic Focus
- **AI transformation**: Leading AI initiatives across the portfolio to improve consumer experiences and operational efficiency.
- **Upskilling**: Heavy investment in employee development (data, analytics, leadership) to stay on the leading edge of technology.
- **Portfolio expansion**: Building and reimagining unique business models in diverse industries, including recent moves into mortgage and education.
- **Social impact**: Deepening commitments to nonprofits like Road to Hire and The Forward Platform to drive economic development and diversity.

## Why Work Here
- **Culture**: “Beliefs” instead of values, flat teams, mentorship culture, and a strong emphasis on real human connection.
- **Work model**: Hybrid schedule with 3–4 days in-office per week and 1–2 WFH days (varies by team); flexible PTO including a “Winter Week” shutdown.
- **Wellness**: Free therapy sessions and counseling for U.S. employees and family members; family support including fertility, adoption, and parental bonding benefits.
- **Career growth**: Fast-track promotions (data shows faster advancement than 80% of large U.S. companies); access to world-class guest speakers and development programs.
- **Community**: Employee Resource Groups, company-wide celebrations, and paid time off for volunteering; founding corporate partner of Road to Hire.
- **Awards**: Forbes Best-In-State Employer, HRC Corporate Equality Index perfect score, Where You Work Matters Platinum Badge.

## Sources
1. [Red Ventures – About / Who We Are](https://www.redventures.com/about/who-we-are)
2. [Red Ventures – Homepage](https://www.redventures.com/)
3. [Red Ventures Careers – Life at RV](https://careers.redventures.com/us/en/life-at-rv)
4. [Red Ventures Careers – Overview](https://www.redventures.com/careers/overview)
5. [Red Ventures – Open Positions](https://www.redventures.com/careers/positions/open)

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