---
title: 'Senior Lifecycle Marketing Manager at Fleetio'
canonical: 'https://feeny.ai/job/senior-lifecycle-marketing-manager-fleetio-united-states-abestt9spzn4'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Lifecycle Marketing Manager at Fleetio

- **Company:** Fleetio
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/fleetio/jobs/5257374007

## Job description

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud [founding member of the Rails Foundation](https://rubyonrails.org/foundation)!

More about our team and company:

- Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
- Our careers page: https://www.fleetio.com/careers

We're looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value. You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions.

You thrive in complex environments where different customer segments require different journeys. You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying cycles—and know how to orchestrate experiences that meet customers where they are.

You are also experienced in email marketing and marketing automation, with a strong understanding of how to build scalable nurture programs, behavioral triggers, onboarding journeys, and customer communications that drive engagement and conversion across the customer lifecycle.

As Fleetio’s Senior Lifecycle Marketing Manager, you will own and evolve the customer journey across key stages of the funnel—from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention. You’ll partner closely with Marketing, Product, Revenue Operations, Sales, Customer Success, and Product teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes.

## Your Impact

Own and evolve Fleetio’s lifecycle marketing strategy

- Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
- Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
- Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
- Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion

Drive product-led growth and trial conversion initiatives

- Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
- Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
- Create behavioral and usage-based campaigns that guide users toward key activation milestones
- Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates

Support multi-motion go-to-market journeys

- Build lifecycle programs that support both self-service and sales-assisted customer journeys
- Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts
- Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives
- Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities

Operationalize and scale lifecycle programs

- Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems
- Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
- Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
- Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance

Measure, analyze, and optimize performance

- Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators
- Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey
- Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics
- Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes
- Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics

## Your Experience

- 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
- Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
- Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
- Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
- Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred
- Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
- Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
- Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
- Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
- Experience building scalable automated nurture and engagement programs
- Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities

## Benefits

- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
- Remote working friendly since 2012 #LI-Remote

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.

## About Fleetio

## Company Overview
- **One-liner**: Fleetio provides a comprehensive fleet management software platform that helps organizations track, analyze, and improve their vehicle maintenance, compliance, and operational spend.
- **Entity Type**: Private (Series D, 2025)
- **Headquarters**: Birmingham, Alabama, United States
- **Founded**: 2012
- **Founders**: Tony Summerville (Founder & Executive Chairman)

## Core Business
- **Primary industry**: Fleet management software / SaaS for vehicle and equipment operations
- **Target customers**: B2B – any organization with a fleet, including construction, government, trucking & freight, service providers, and small to large enterprises (fleets of 10 to thousands of vehicles)
- **Mission**: "Make it easy to manage a fleet so organizations can spend more time focusing on their own mission."

## Products & Services
- **[Fleetio Platform](https://www.fleetio.com/)**: A cloud-based SaaS platform for managing vehicle maintenance, compliance, fuel, drivers, parts, and equipment. Features include automated maintenance scheduling, AI-powered service assessments (AI Service Advisor), telematics integrations, smart document uploads, cost controls, and real-time reporting. Integrates with a network of 80,000+ repair shops for outsourced maintenance approvals.
- **[Auto Integrate](https://www.linkedin.com/company/fleetio/life)** (acquired 2025): Adds capabilities for automated vehicle inspection and data capture.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding of **$620.1M** (as of April 2025) and estimated annual revenue of **$16M** (LinkedIn estimate, 2025)
- **Notable Investors/Partners**: Goldman Sachs Alternatives (lead in Series D), Elephant (lead in Series B, C, and co-lead in Series D), Samsara (ISV Partner of the Year 2024)
- **Growth Signals**: 
  - Headcount grew **28.9% YoY** to 377 employees (2025)
  - Raised **$450M Series D** in April 2025
  - Acquired **Auto Integrate** in March 2025
  - Recognized as **Fast Company Most Innovative Companies** (2025), **IoT Breakthrough Fleet Platform of the Year** (2025), and **Forbes Best Fleet Management Software** (2023-2024)
  - Over **1,000,000 fleet assets** powered by the platform

## Competitive Advantages
- **Comprehensive all-in-one platform**: Combines maintenance, compliance, fuel, driver, and spend management in a single system, reducing complexity for fleet operators.
- **AI-powered intelligence**: AI Service Advisor evaluates repair orders, flags exceptions, and automates approval workflows, turning raw data into actionable insights.
- **Large partner network**: Integration with 80,000+ repair shops and telematics providers (e.g., Samsara) creates a strong ecosystem moat.
- **High customer satisfaction**: 4.8/5 rating based on over 1,000 reviews on G2 and Capterra.
- **Remote-first culture since founding**: Attracts top talent across the US, Canada, and Mexico.

## Strategic Focus
- **Expanding AI capabilities**: Embedding practical intelligence into workflows to help fleet managers make faster, data-driven decisions.
- **Scaling to larger enterprises**: Series D investment and hiring for public sector and enterprise account executives signal a push into government and large commercial fleets.
- **Geographic growth**: Already serving customers in 100+ countries, with plans to deepen presence through acquisitions (Auto Integrate) and new market segments.

## Why Work Here
- **Remote-friendly**: Fully remote positions available across the US, Canada, and Mexico, with a central HQ in Birmingham for optional collaboration.
- **Culture & values**: Emphasizes ownership, intelligence, intensity, and integrity. Recognized as one of Birmingham Business Journal's Best Places to Work for five consecutive years.
- **Perks & benefits**: 401k match up to 4%, comprehensive health & wellness plans, four weeks PTO + 12 company holidays + 2 floating holidays, parental leave for all parents, stock options for all employees, and an annual professional development allowance.
- **Engineering culture**: Built on Ruby on Rails; Fleetio is a founding member of The Rails Foundation. Teams work on AI, integrations, and scalable infrastructure.
- **Growth opportunities**: Fast-growing company (28.9% headcount growth YoY) with a clear path for career advancement and exposure to cutting-edge fleet technology.

## Sources
1. [fleetio.com - About page](https://www.fleetio.com/about)
2. [fleetio.com - Careers page](https://www.fleetio.com/careers)
3. [fleetio.com - Homepage](https://www.fleetio.com/)
4. [Greenhouse - Fleetio jobs](https://job-boards.greenhouse.io/fleetio/jobs/5149262007)
5. [LinkedIn - Fleetio Life](https://www.linkedin.com/company/fleetio/life)

## Other roles at Fleetio

- [Partner Development Manager](https://feeny.ai/job/partner-development-manager-fleetio-united-states-4yy3v0fa81w5) — United States
- [Senior Platform Engineer](https://feeny.ai/job/senior-platform-engineer-fleetio-united-states-2jhkbhht78y9) — United States
- [Regional Sales Manager, Mid-Market](https://feeny.ai/job/regional-sales-manager-mid-market-fleetio-united-states-bxq4exn0k1cy) — United States
- [Senior Software Engineer, Marketplace](https://feeny.ai/job/senior-software-engineer-marketplace-fleetio-united-states-canada-mexico-0gt1wx7jq47x) — United States / Canada / Mexico
- [Senior GTM Systems Administrator](https://feeny.ai/job/senior-gtm-systems-administrator-fleetio-remote-fmw1mzpbk1zb)
- [Senior Revenue Operations Analyst](https://feeny.ai/job/senior-revenue-operations-analyst-fleetio-united-states-zzqv9sgeymw4) — United States
- [Manager, Revenue Operations](https://feeny.ai/job/manager-revenue-operations-fleetio-united-states-s9z3pvh28r7y) — United States
- [Senior Applied Data Scientist, Fleet Intelligence](https://feeny.ai/job/senior-applied-data-scientist-fleet-intelligence-fleetio-united-states-canada-y83b5sxhdrna) — United States / Canada / Mexico
- [Senior Field Marketing Manager](https://feeny.ai/job/senior-field-marketing-manager-fleetio-united-states-jw1grqvz44g1) — United States
- [Partner Enablement Manager](https://feeny.ai/job/partner-enablement-manager-fleetio-united-states-7ez3j0845pdm) — United States