---
title: 'Senior Lifecycle Marketing Manager at Miro'
canonical: 'https://feeny.ai/job/senior-lifecycle-marketing-manager-miro-copenhagen-2wp9wka8tbcs'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Lifecycle Marketing Manager at Miro

- **Company:** Miro
- **Location:** Copenhagen, Denmark / London, United Kingdom
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-07
- **Apply:** https://miro.com/careers/vacancy/8653274002?gh_jid=8653274002

## Job description

## About the Team

This role sits within Miro’s Lifecycle and Education team, part of the broader Integrated Marketing organization. We partner closely with Growth Marketing and Product teams, PMM, GTM teams, and more. Lifecycle and Education team in general, and this role specifically, is highly collaborative and lies in the intersection of work across product, marketing, and GTM.

Lifecycle Marketing is influential in defining and driving the user communication strategy, impacting the business by using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth.

## About the Role

As a Senior Lifecycle Marketing Manager, you'll own how Miro activates and retains new users, from the moment they sign up through the critical early days when they discover value and build lasting habits. This is the most pivotal stage of the user journey, and it's where you'll focus: designing and shipping onboarding and activation programs that get new users to value fast, keep them engaged, and turn first sessions into durable, collaborative use of Miro.

This is a builder role, hands-on, deeply embedded into product, AI-first, with the ambition to build intelligent personalization and tap into the new Lifecycle channels and surfaces. You'll join a fast-paced, growth-minded team, work cross-functionally, and own both strategy and execution end-to-end.

## What you’ll do

- Design and build lifecycle campaigns focusing on onboarding and adoption, getting new customers to value quickly and keeping them engaged beyond their first session
- Partner with Product and Analytics to bring usage signals and turn them into dynamic, behaviour-based lifecycle programs spanning across email, in-app, and emerging CRM channels
- Operate with an AI-first approach across your whole workflow, using automation to accelerate content generation, personalization, segmentation, decisioning, and analysis
- Run experimentation and data-driven optimization as a default across every program, measuring true incremental impact and continuously sharing learnings and insights across the team. Own your metrics and reporting end-to-end
- Work closely with Product, Customer Education, PMM, and GTM so that lifecycle campaigns and content land as native, timely, and genuinely useful to users
- Get deep on our users' experience, lifecycle stages, and segmentation to uncover growth drivers and deliver tailored, personalized experiences to every customer

## What you’ll need

- 7+ years in lifecycle/CRM marketing, growth, or a related discipline, including hands-on experience in B2B SaaS building email campaigns, automation flows, and multi-channel lifecycle programs
- Experience building dynamic, highly personalized, evolving lifecycle systems, not just static journeys and blasts. Proven examples of nurture and re-engagement programs that converted and drove measurable impact on activation, adoption, and retention
- Deeply fluent in Braze or a similar marketing automation platform. You build your own workflows, segmentation logic, and triggers hands-on. Experience working with CDPs and event pipelines to power behaviour-based, real-time lifecycle programs
- Strong analytical instincts, ability to see and diagnose the full journey, and zoom in to very specific details. Comfort using data to drive prioritization and decision-making
- Hands-on experience applying AI and automation to segmentation, personalization and smart decisioning, content creation, and insights and reporting
- Obsession with craft and a high-quality bar for content. Able to create copy and visual storytelling across lifecycle channels that resonates and drives action
- Growth mindset with a drive to launch fast and iterate, building systems that evolve over time. Comfortable operating in a fast-paced environment and ambiguity

## What's in it for you

We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our [Global Miro benefits board.](https://miro.com/app/board/uXjVG8Fi8Yc=/?moveToWidget=3458764661021134968&cot=10)

## #LI-ED1

## About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro:

- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its [Recruitment Privacy Policy](https://miro.com/legal/recruitment-privacy-policy/) found [here](https://miro.com/legal/recruitment-privacy-policy/).

## About Miro

## Company Overview
- **One-liner**: Miro is the AI-powered visual collaboration workspace where distributed teams dream, design, and build the future together.
- **Entity Type**: Private (venture-backed; Series C)
- **Headquarters**: San Francisco, California, USA (with a secondary global hub in Amsterdam, Netherlands)
- **Founded**: 2011
- **Founders**: Andrey Khusid (current CEO and co-founder)

## Core Business
- Primary industry/industries: Visual collaboration software, innovation management, product development tools, AI-driven workspace.
- Target customers: B2B – from small teams to large enterprises (over 250,000 organizations including Salesforce, ASOS, Deloitte, WPP, Cisco).
- Mission or purpose statement: "Empower teams to create the next big thing" ([miro.com/about](https://miro.com/about/)).

## Products & Services
- **[Miro Innovation Workspace]**: The core SaaS product – an infinite canvas for brainstorming, diagramming, strategic planning, design sprints, and agile workflows. Supports real-time co-creation and AI enhancements.
- **[Miro Assist]**: AI capabilities embedded in the workspace (e.g., smart diagramming, summarization, idea generation) to accelerate innovation.
- **[Integrations & API]**: Connects with popular tools like Jira, Confluence, Microsoft Teams, Slack, and Google Workspace; also offers a developer API for custom extensions.

## Market Standing
- **Valuation/Market Cap**: $17.5 billion (valuation after Series C in 2022; not updated since) ([miro.com/careers/our-story](https://miro.com/careers/our-story/)).
- **Key Metric**: Over 100 million users worldwide and more than 250,000 paying organizations (as of 2025) ([miro.com/about](https://miro.com/about/)).
- **Notable Investors/Partners**: Accel (led $25M Series A), $400M Series C round (lead undisclosed); partners include Atlassian, Google, Microsoft.
- **Growth Signals**: Rated #1 on G2 for visual collaboration; named one of Fast Company's "Most Innovative Companies" in 2022; launched AI-powered Innovation Workspace in 2025; grew from 50M to 100M users in ~2 years.

## Competitive Advantages
- **First-mover in visual collaboration**: Dominant player in digital whiteboarding with a massive user base and network effects.
- **AI-first evolution**: Deep integration of AI (Miro Assist) directly into the workspace, differentiating from traditional whiteboarding tools.
- **Enterprise trust**: Trusted by a quarter-million organizations, including Fortune 500 companies, with strong security and compliance features.
- **Open platform**: Rich API and pre-built integrations create high switching costs and extensibility.

## Strategic Focus
- **AI-native innovation**: Doubling down on AI to become the "AI Innovation Workspace" that brings teams and AI together to plan, co-create, and build faster.
- **Global expansion**: Growing hubs in 13 locations across 9 countries (including Austin, Tokyo, Singapore, Yerevan) to capture talent and markets.
- **Product-led growth**: Continuing to drive adoption through freemium model and user-generated virality.

## Why Work Here
- **Culture & values**: Emphasizes Curiosity, Drive, Resilience, Empathy, Cognitive Agility, and Accountability ("Miro Mindset"). Strong commitment to diversity and inclusion with over 100 nationalities represented and active Employee Resource Groups (ERGs) ([miro.com/careers](https://miro.com/careers/)).
- **Work model**: Hybrid "Miro Together" approach – hub-centric with a flexible mix of in-person and remote co-creation. Teams are distributed across 13 hubs globally.
- **Benefits**: Equity, wellbeing benefit, work-from-home equipment allowance, annual Learning & Development stipend, and bi-annual performance reviews focused on growth ([miro.com/careers](https://miro.com/careers/)).
- **Engineering culture**: Engineers work on front-end, back-end, core product, QA, data, and API – tackling business-critical tools at scale. The company has a global Career Map for transparent career progression.
- **Learning opportunities**: Associate Product Management (APM) program and graduate opportunities for Product Designers and Software Engineers launched in 2024.

## Sources
1. [miro.com/about](https://miro.com/about/)
2. [miro.com/careers](https://miro.com/careers/)
3. [miro.com/careers/our-story](https://miro.com/careers/our-story/)
4. [miro.com/careers/open-positions](https://miro.com/careers/open-positions/)
5. [miro.com/careers/people](https://miro.com/careers/people/)

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