---
title: 'Senior Lifecycle Marketing Manager at monday.com'
canonical: 'https://feeny.ai/job/senior-lifecycle-marketing-manager-monday-com-tel-aviv-wgp6gnkdd0v9'
type: 'job'
last_seen: '2026-11-05'
---

# Senior Lifecycle Marketing Manager at monday.com

- **Company:** [monday.com](https://feeny.ai/companies/monday-com)
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/monday.com/7ce6af01-f32c-457c-9ed2-d9c41a8e1d65

## Job description

[monday.com](http://monday.com) is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn't just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you're empowered to shape how organizations work and outpace their competition. We're looking for a Senior Lifecycle Marketing Manager to own the strategy, architecture, and execution of programs that drive revenue across the customer journey. This is a high-ownership role for someone who can set the direction, build the infrastructure, and get their hands dirty, all at the same time. Your mission: Generate ARR by designing and running lifecycle programs that move users to take the actions that matter most, striving to deliver a 1:1 experience at scale.

## About The Role

- Define and own lifecycle marketing strategy for your area of the funnel, with ARR as the primary success metric and the range to zoom out to set direction or zoom in to execute a campaign.
- Architect the lifecycle program infrastructure for your scope: segmentation frameworks, behavioral trigger logic, channel orchestration, and journey design built to scale.
- Lead cross-functional lifecycle initiatives, driving alignment across product, sales, CS, and data. Set direction, resolve tradeoffs, and influence roadmaps without waiting for permission.
- Design and execute multi-channel campaigns (email, in-app, push, SMS, and more) that move users at the right moment, with clear revenue attribution.
- Build personalized, behavior-driven journeys that feel individually tailored at scale, accelerating key user actions whether that's reaching value faster, going deeper on the product, or upgrading to the right plan.
- Use data, behavioral signals, and AI to push toward true 1:1 personalization at scale: the right message, to the right user, at the right moment, through the right channel.
- Own the testing roadmap. A/B test flows, messaging, segmentation, offers, and timing, and use results to evolve strategy, not just optimize individual campaigns.
- Work at the data layer: partner with data and engineering teams to define event schemas, build audience logic, and ensure lifecycle programs are powered by reliable, well-structured behavioral data.
- Leverage AI tools to move faster, generating copy, synthesizing insights, scaling personalization, and identifying patterns that inform strategy.
- Translate performance data into clear recommendations for leadership, making the case for investment, prioritization, and strategic shifts.

Why Join Us?

- Own a high-impact function with direct, visible contribution to company revenue.
- Set strategy and execute it. This is a full-stack lifecycle role, not a hand-off model.
- Work cross-functionally at a senior level with product, design, CS, and marketing leadership.
- Use cutting-edge automation, personalization, and AI tools to build at scale.
- Join a team that celebrates experimentation, learning, and meaningful business impact.

## Requirements

- 6+ years in Lifecycle Marketing, CRM, or Growth Marketing, with meaningful experience in a SaaS, PLG, or subscription business.
- Proven track record of driving revenue outcomes with clear attribution and measurable impact.
- Experience owning lifecycle strategy end-to-end, not just executing campaigns. You've defined frameworks, set priorities, and made tradeoffs.
- Strong program architecture skills: you know how to design scalable segmentation models, trigger logic, and journey flows, and you can explain the thinking behind them.
- A strong belief in and track record of building toward 1:1 experiences at scale, using segmentation, behavioral data, and automation to make every touchpoint feel relevant rather than generic.
- Comfortable working at the data layer, defining event taxonomies, working with CDPs or data warehouses, and partnering with engineers to build the right data foundation for lifecycle.
- Hands-on experience with tools like Braze, HubSpot, Iterable, Salesforce Marketing Cloud, or similar platforms.
- Comfortable working with AI tools in your day-to-day, for content generation, data synthesis, audience analysis, or workflow automation. You see AI as a force multiplier, not a shortcut.
- Confident leading cross-functional initiatives and influencing stakeholders at all levels. You bring clarity, drive alignment, and move things forward.
- Excellent communicator who can translate lifecycle strategy into business impact for both technical and non-technical audiences.

What success looks like

- ARR Growth: Measurable revenue impact from lifecycle programs.
- Behavioral Conversion: Users taking the actions that matter, upgrading, adopting features, re-engaging, as a result of lifecycle touchpoints.
- Program Quality: Well-architected, scalable programs that compound over time rather than requiring constant rebuilding.

What [monday.com](http://monday.com) can offer you:

- Join a customer-obsessed team where transparency and ownership are how we actually operate - not just things we put on a wall
- Work on a multi-product suite powered by advanced AI, where what you ship reaches hundreds of thousands of customers worldwide
- Competitive salary, benefits, bonus potential, and equity eligibility for many roles — we believe people should share in our success
- Grow fast through a dedicated L&D team, AI workshops, bootcamps, and internal hackathons - the industry moves quick and so do we
- A collaborative, global culture backed by Employee Resource Groups and workplace teams across New York, Tel Aviv, London, Munich, Warsaw, Tokyo, Sydney, and more

## About monday.com

## Company Overview
- **One-liner**: monday.com is a global software company that develops a browser-based AI work platform to help teams manage their work, automate processes, and achieve more together.
- **Entity Type**: Public (Nasdaq: MNDY)
- **Headquarters**: Tel Aviv, Israel (with major offices in New York, London, Warsaw, Tokyo, Singapore, Melbourne, and Munich)
- **Founded**: February 2012 (originally as dapulse, rebranded to monday.com in 2017)
- **Founders**: Roy Mann and Eran Zinman

## Core Business
- **Primary industry/industries**: Process management, project management software, productivity software, team management, customer relationship management (CRM), collaborative software
- **Target customers**: B2B - serving over 250,000 customers globally, including over 60% of the Fortune 500
- **Mission or purpose statement**: "Shape how the world works" - helping teams get more work done with AI-powered tools that automate, build, and scale impact end-to-end.

## Products & Services
- **monday.com Work OS**: The core platform, a customizable, no-code work operating system for managing projects, workflows, and processes across teams and departments.
- **monday AI Platform**: An enterprise-grade AI infrastructure that allows users to build and deploy AI agents to automate tasks, with features like simulation mode, full user control, and a guarantee that customer data is never used to train AI models.
- **monday CRM**: A customer relationship management solution built on the Work OS.
- **monday Dev**: A product management tool tailored for software development teams.
- **monday Sales CRM**: A dedicated CRM for sales teams.
- **monday Marketer**: A work management solution for marketing teams.
- **Open API & Integrations**: An open platform allowing third-party developers to build custom views, dashboard widgets, automations, and integrations with other work apps.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. During its last private round in 2019, it was valued at $1.9 billion. The company went public in June 2021.
- **Key Metric**: Over $1.232 billion in annual revenue (2025), with over $1 billion in ARR.
- **Notable Investors/Partners**: Insight Partners, Sapphire Ventures, Hamilton Lane, HarbourVest Partners, ION Crossover Partners, and Vintage Investment Partners were key investors in its growth rounds.
- **Growth Signals**: The company has grown to over 3,155 employees (2025), serves over 250,000 customers, and is trusted by over 60% of the Fortune 500. It is aggressively expanding its AI capabilities with its new AI work platform and agent features.

## Competitive Advantages
- **Platform Stickiness**: monday.com is a highly customizable, no-code platform that becomes deeply embedded in a customer's daily workflows, creating high switching costs.
- **Data Privacy & Trust**: The company explicitly states that customer data is never used to train AI models, a major differentiator for enterprise clients concerned with data security.
- **Enterprise-Grade Security**: Offers robust security, governance, permissions, and compliance features, making it a trusted partner for large organizations.
- **Strong Brand & Scale**: With over 1 billion in ARR and a massive customer base, the company has significant resources for R&D and market expansion.

## Strategic Focus
- **AI-First Platform**: monday.com is pivoting heavily to become "The AI Work Platform for People & Agents," allowing users to build, validate, and deploy AI agents to automate work. This is the company's primary growth vector.
- **Expanding Enterprise Footprint**: Deepening its penetration into large enterprises by offering a secure, scalable, and customizable platform.
- **Product Ecosystem Growth**: Continuously expanding its suite of specialized products (CRM, Dev, Marketer) to capture more of the enterprise software market.

## Why Work Here
- **Product-First Culture**: The company is deeply committed to building intuitive, powerful, and easy-to-use products that solve real customer problems.
- **Impact & Ownership**: Employees are given significant ownership over their work from start to finish, fostering a culture of personal investment and high impact.
- **Hybrid Work Model**: monday.com offers a hybrid work environment, with most teams spending three days a week in the office for collaboration and the rest working remotely.
- **Career Growth**: The company provides learning programs, mentorship, development opportunities, and an internal mobility process to support diverse career paths.
- **Global & Diverse Team**: With 3,000+ employees across 15+ locations and 17 teams, the company offers a truly international and diverse work environment. It is an equal opportunity employer committed to inclusion.
- **Strong Financial Health**: As a profitable, publicly-traded company with over $1B in ARR, monday.com offers stability and long-term growth potential for its employees.

## Sources
1. [monday.com Careers Page](https://monday.com/careers)
2. [monday.com Official Website](https://www.monday.com/)
3. [Built In - monday.com Company Profile](https://builtin.com/company/mondaycom)
4. [Wikipedia - Monday.com](https://en.wikipedia.org/wiki/monday.com)
5. [LinkedIn - monday.com](https://uk.linkedin.com/company/mondaydotcom)

## Other roles at monday.com

- [Software Engineering Tech Lead](https://feeny.ai/job/software-engineering-tech-lead-monday-com-warsaw-hxy41vksk9y2) — Warsaw, Poland
- [Software Engineer Tech Lead – AI Workflows & Automations](https://feeny.ai/job/software-engineer-tech-lead-ai-workflows-automations-monday-com-tel-aviv-5sck134zwndn) — Tel Aviv, Israel
- [Enterprise Account Manager](https://feeny.ai/job/enterprise-account-manager-monday-com-london-9zxy0khm0w3y) — London, United Kingdom
- [Product Marketing Manager, AI Builder](https://feeny.ai/job/product-marketing-manager-ai-builder-monday-com-tel-aviv-x2x548nqr14j) — Tel Aviv, Israel
- [Forward Deployed Consultant](https://feeny.ai/job/forward-deployed-consultant-monday-com-singapore-343eep63ymvh) — Singapore
- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-monday-com-denver-me8t5gwwwqas) — Denver, CO
- [Field Marketing, BR](https://feeny.ai/job/field-marketing-br-monday-com-brazil-09sw1544pj2s) — Brazil
- [Strategic Account Manager](https://feeny.ai/job/strategic-account-manager-monday-com-london-n49wx74j8zhh) — London, United Kingdom
- [AI Solutions Builder](https://feeny.ai/job/ai-solutions-builder-monday-com-tel-aviv-tr7dhandq8vc) — Tel Aviv, Israel
- [Solution Architect - APJ](https://feeny.ai/job/solution-architect-apj-monday-com-sydney-rwzh3nb6m2mk) — Sydney, Australia