---
title: 'Senior Lifecycle Marketing Manager at Payhawk'
canonical: 'https://feeny.ai/job/senior-lifecycle-marketing-manager-payhawk-sofia-8g64j5e1p0yb'
type: 'job'
last_seen: '2026-10-16'
---

# Senior Lifecycle Marketing Manager at Payhawk

- **Company:** Payhawk
- **Location:** Sofia, Bulgaria
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.eu.greenhouse.io/payhawkio/jobs/5003528101

## Job description

Company Mission

Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way.

## Why Payhawk

Payhawk, where the bold builders make an impact.

We're not a family, we're a high-performance team — and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.

Give: Honest opinions, real ownership, a focus on outcomes. Get: A front-row seat to a market leader in one of the fastest-moving industries.

## The role, in one line

As Payhawk’s first lifecycle marketing hire, you will build email from zero into a channel for nurturing prospects and retaining customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with plans to build a team within 12 to 18 months.

## What you will own

- Build and run renewal and retention campaigns that protect and grow our existing customer base.
- Launch and manage lead-nurture tracks for prospects who are not yet sales-ready.
- Launch and manage opportunity-nurture tracks that expand the scope of deals and increase win rates.
- Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes (case studies, referrals and NPS).
- Align campaigns with each region’s pipeline and retention targets, working directly with regional marketing leads.
- Partner with marketing operations so that every campaign is tracked and reported accurately.
- Own all external customer email communications. Support and Product Marketing will still start their own service and product updates, and you will manage the overall flow and the sending.

## What you will need

Must-have

- Senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention or win-back programmes from scratch
- Deep, hands-on expertise with a marketing automation platform end to end, covering segmentation, journey and workflow building, and reporting, not just template design
- Comfort being the first and only person in the role, building with no existing playbook or team to inherit
- Strong cross-functional collaboration skills, as you will work closely with regional marketing, ABM, partnerships and marketing operations
- A track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates

Nice-to-have

- Experience building these programmes from scratch more than once

## What you will get

- Recharge properly — 30 days of paid holiday
- Change the view — a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona
- Win together, celebrate together — regular team-wide events that are actually worth showing up to
- Covered, properly — additional medical care
- Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice
- Commute easily — a monthly travel allowance that covers getting to and from the office
- Use what you build — hands-on access to the actual product you're hiring people to help build

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

## About Payhawk

## Company Overview
- **One-liner**: Payhawk is an AI-powered spend management platform that unifies corporate cards, expenses, travel, accounts payable, and procurement into a single system for global businesses.
- **Entity Type**: Private (unicorn, total funding $239M)
- **Headquarters**: Sofia, Bulgaria
- **Founded**: 2018
- **Founders**: Hristo Borisov (CEO), Konstantin Dzhengozov (CTO), Boyko Karadzhov (COO)

## Core Business
- **Primary industry**: Financial technology (fintech) – spend management and finance orchestration
- **Target customers**: B2B, mid-market to enterprise, multinational companies
- **Mission statement**: “Transform finance from a reactive back‑office role into a strategic engine for growth.”

## Products & Services
- **Corporate Cards & Expenses** – Issue physical and virtual cards with real-time spend controls; automated receipt matching and expense reporting.
- **Travel** – Book travel within policy, approve instantly, and reconcile automatically.
- **Accounts Payable** – Process invoices, approve payments, and pay suppliers globally.
- **Procurement** – From purchase request to compliant order with automated workflows and policy enforcement.
- **Enterprise Controls** – Multi-entity visibility, approval workflows, budgets, and ERP sync.
- **Global Payments by JP Morgan** – Payments in 115 currencies across 150+ countries with competitive FX and cashback.
- **Artificial Intelligence (Financial Controller Agent)** – AI that chases receipts, routes approvals, codes transactions, and enforces policies automatically.

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valued over $1B as of 2022 Series C); exact current valuation not publicly disclosed.
- **Key Metric**: Total funding raised – $239M (Series A: $20M, Series B: $112M, Series C: $100M)
- **Notable Investors/Partners**: Greenoaks, Lightspeed Venture Partners, QED Investors, JP Morgan (payments partner)
- **Growth Signals**: 450+ employees, 9 global offices, serving 6,000+ customers in 33 countries; claims 85% reduction in procurement cost, 93% reduction in manual work, and 40% faster travel booking for clients.

## Competitive Advantages
- **Unified platform** – Replaces fragmented finance stacks (cards, expenses, AP, procurement, travel) with one system.
- **AI automation** – The Financial Controller Agent reduces manual data entry and policy enforcement.
- **Global payments infrastructure** – Powered by JP Morgan, covering 115 currencies and 150+ countries.
- **Enterprise-grade controls** – Multi-entity visibility, granular policy enforcement, and ERP integration.

## Strategic Focus
- Deepen AI capabilities to further automate finance workflows.
- Expand global footprint (already in 33 countries) and grow enterprise customer base.
- Continue replacing legacy point solutions with an all-in-one spend management platform.

## Why Work Here
- **Culture**: Values include data-driven decision-making, humility, customer obsession, high talent density, and natural leadership.
- **Work model**: Office-first with up to 4 remote work days per month and 12 “work-from-anywhere” days per year.
- **Perks**: 30 days annual leave, competitive salary, additional medical care, monthly commuting allowance, sport & wellness membership pass, learning & development programs, and two annual company-wide team buildings.
- **Engineering focus**: Emphasis on building the future of finance with AI and global scale; roles include Full-Stack AI Engineer, Software Engineer, Security Engineer.

## Sources
1. [payhawk.com](https://payhawk.com/) – Main product and company overview
2. [payhawk.com/careers](https://payhawk.com/en-us/careers) – Careers page with culture, values, and benefits
3. [LinkedIn](https://www.linkedin.com/company/payhawk) – Company LinkedIn profile
4. [Welcome to the Jungle (Otta)](https://app.welcometothejungle.com/companies/Payhawk) – Job listings and company details

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