--- title: 'Senior Lifecycle Marketing Manager at Provenir Inc' canonical: 'https://feeny.ai/job/senior-lifecycle-marketing-manager-provenir-inc-london-c4eaan78kkry' type: 'job' last_seen: '2026-09-03' --- # Senior Lifecycle Marketing Manager at Provenir Inc - **Company:** Provenir Inc - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-14 - **Last confirmed live:** 2026-09-03 - **Apply:** https://jobs.ashbyhq.com/provenirinc/69f28bd1-e419-4e2c-9a75-0b8c49444d70/application **Skills:** Salesforce, Pardot, Email Marketing, Lifecycle Marketing, Audience Segmentation, A/B Testing, Marketing Automation, Data Analysis, Account-Based Marketing (ABM), Multi-touch Attribution, Revenue-focused Marketing Metrics > Provenir seeks a Senior Marketing Lifecycle Manager to design and execute data-driven, multi-touch lifecycle programs using Salesforce/Pardot. The role focuses on driving pipeline progression and revenue growth through strategic email marketing, segmentation, and cross-channel collaboration in a global fintech envir... ## Job description ## Who We Are Provenir is the unified Decision Intelligence Platform that gives enterprises full control over end- to-end customer decisioning — to manage risk, drive growth, and transform business outcomes. By consolidating data, AI models, intelligence, agents and governance into a single decisioning environment, Provenir empowers business teams to configure and evolve strategy directly, while maintaining enterprise-grade reliability and regulatory compliance. Trusted by 120+ institutions in 60+ countries, Provenir processes over 4 billion decisions annually — turning architectural coherence into sustained risk performance and measurable value. Ready to solve meaningful challenges, work with enterprise customers, and help shape the future of AI-powered decisioning? Join us. We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys. You will own the marketing automation ecosystem, leveraging Salesforce / Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies. ## Responsibilities 1. Lifecycle Strategy and Campaign Development - Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion using Salesforce data - Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities - Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes 1. Email Marketing and Marketing Automation - Own the strategy, execution, and optimisation of email marketing programs across the full funnel - Build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals - Develop personalised, behaviour-driven communications to increase engagement and conversion quality - Ensure best practices in deliverability, compliance, and performance optimisation 1. Segmentation, Personalization and Audience Analytics - Define and maintain advanced segmentation frameworks across the database - Leverage behavioural, firmographic, and engagement data to: - Build highly targeted audiences - Deliver personalised campaign experiences - Analyse user behaviour across touchpoints to identify: - Engagement patterns - Drop-off points - Opportunities for optimisation 1. Performance Measurement and Reporting - Own campaign performance tracking and reporting within Salesforce/Pardot - Develop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion - Provide actionable insights to optimise campaigns and inform broader growth strategies 1. Cross-channel Collaboration - Work closely with: - Paid Media Manager to align acquisition and nurture strategies - UI Designer and Website Manager to optimise conversion paths and content journeys - Field Marketing to localise and adapt campaigns to regional needs - Sales teams to align on lead quality, engagement, and pipeline progression - Ensure lifecycle programs are fully integrated into the content marketing calendar - Work with SEO and content to create engaging website content across the sales cycle based on the knowledge of the audience 1. Required Skills and Experience - Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments - Proven advanced expertise in Salesforce is essential and Pardot, including: - Campaign setup and automation workflows - Advanced reporting and performance analysis - Strong experience in audience segmentation and personalised campaign execution - Demonstrated ability to design and manage complex, multi-touch nurture journeys - Strong analytical skills, with the ability to translate data into actionable insights - Focus on revenue impact - Experience working across multiple digital channels within integrated campaigns 1. Desirable Skills and Experience - Background in B2B enterprise SaaS, fintech, or similarly complex industries - Experience managing long sales cycles with multiple stakeholders and decision-makers - Experience working across international markets and multi-language campaigns - Understanding of multi-touch attribution and revenue-focused marketing metrics Our employees are our top priority; we offer comprehensive health and wellness plans. You will enjoy paid time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave. At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply. ## About Provenir Inc ## Company Overview - **One-liner**: Provenir provides an AI-powered risk decisioning platform that enables financial institutions to automate credit risk, fraud detection, and customer management across the customer lifecycle. - **Entity Type**: Private (no public funding rounds disclosed) - **Headquarters**: Parsippany, New Jersey, United States - **Founded**: 2004 - **Founders**: Larry Smith (Founder & CEO) [provenir.com/leadership](https://www.provenir.com/leadership/) ## Core Business - **Primary Industry**: Financial technology (fintech) – risk decisioning and data analytics software - **Target Customers**: B2B – banks, fintechs, credit unions, payment providers, and lenders of all sizes (SMB to enterprise) - **Mission**: Empower businesses to make smarter, real-time decisions to drive growth and improve customer experiences [builtin.com](https://builtin.com/company/provenir-inc) ## Products & Services - **Provenir AI Decisioning Platform**: A low-code, cloud-native platform unifying credit risk, fraud, identity, customer management, and collections. Includes a visual flow builder, AI/ML model builder, and a data ecosystem with 120+ pre‑built data partner integrations. Deployed via a single API. Delivers automation rates above 95% and decision times up to 98% faster than traditional solutions. [provenir.com](https://www.provenir.com/) - **Data Ecosystem**: On‑demand access to 1,000+ data sources through pre‑built, zero‑maintenance integrations for credit, fraud, and identity data. [provenir.com](https://www.provenir.com/) - **Fraud & Identity**: Application fraud detection, identity verification, and streamlined case management with visual UI for investigations. [provenir.com](https://www.provenir.com/) - **Customer Onboarding & Management**: End‑to‑end credit risk onboarding and dynamic customer engagement strategies to maximize lifetime value. [provenir.com](https://www.provenir.com/) - **Collections**: Proactive collections strategies to maintain ongoing credit relationships. [provenir.com](https://www.provenir.com/) ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Annual revenue estimated at $26.2M (LinkedIn estimation, private company) [linkedin.com](https://linkedin.com/company/provenir-global) - **Total Funding**: Not publicly available - **Notable Investors/Partners**: No investors disclosed; partners include 120+ global data providers. Key customers: SoFi, BBVA, tbi bank (South East Europe), a South African telecom leader. [provenir.com](https://www.provenir.com/) - **Growth Signals**: - Processes >4 billion transactions annually across 60+ countries [provenir.com](https://www.provenir.com/) - 120+ customers and growing - 216 employees (+3.3% YoY) [linkedin.com](https://linkedin.com/company/provenir-global) - Case study results: 57% reduction in go‑live costs, 98% faster time to decision, 95% decision automation [provenir.com](https://www.provenir.com/) ## Competitive Advantages - **Unified platform** covering credit risk, fraud, and compliance across the entire customer lifecycle – eliminates silos and reduces integration complexity - **Low‑code, business‑user‑friendly** environment that lets non‑technical teams create and modify decisioning flows without IT dependence - **AI/ML model building** with continuous performance monitoring and strategy optimization - **Pre‑built data integrations** with 1,000+ sources from 120+ partners, enabling rapid deployment (live in weeks, not months) [provenir.com](https://www.provenir.com/) - **Proven performance**: 14x capacity improvement, 95%+ automation, and 98% faster decisions ## Strategic Focus - **AI‑powered decisioning**: Investing in AI/ML agents and continuous learning to further automate and optimize risk decisions - **Global expansion**: Serving financial institutions in 60+ countries with offices in North America, EMEA, APAC, and Latin America - **Customer lifecycle value**: Expanding beyond onboarding into ongoing customer management and collections to maximize lifetime value - **Partner ecosystem**: Deepening the data partner network to provide holistic decisioning across credit, fraud, and identity ## Why Work Here - **Work model**: Hybrid workspace with flexible remote options; many roles offer fully remote possibilities [builtin.com](https://builtin.com/company/provenir-inc) - **Culture**: Described as passionate, persistent, and pioneering; employees are empowered to be curious and forward‑thinking leaders [provenir.com/careers](https://www.provenir.com/careers/) - **Benefits** (based on Built In and careers page): - Comprehensive health plans (medical, dental, vision, FSA) - Retirement 401(k) with savings support - Generous PTO, paid holidays, paid sick leave - Parental/maternity/paternity leave - Life insurance, disability insurance, supplemental plans - Employee assistance programs and mental health support - Free snacks and drinks in office locations [provenir.com/careers](https://www.provenir.com/careers/) [builtin.com](https://builtin.com/company/provenir-inc) - **Global team**: Offices in Parsippany (HQ), New York, Miami, Toronto, London, Leeds, Singapore, Kuala Lumpur, São Paulo, and more - **Engineering culture**: Emphasis on innovation, collaboration, and working with mission‑critical systems used by top financial institutions ## Sources 1. [provenir.com](https://www.provenir.com/) 2. [provenir.com/careers](https://www.provenir.com/careers/) 3. [provenir.com/leadership](https://www.provenir.com/leadership/) 4. [builtin.com](https://builtin.com/company/provenir-inc) 5. [linkedin.com](https://linkedin.com/company/provenir-global) 6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/provenirinc) ## Other roles at Provenir Inc - [Enterprise Business Development Representative](https://feeny.ai/job/enterprise-business-development-representative-provenir-inc-sao-paulo-2ah6acv7snhp) — São Paulo, Brazil - [Representante de Desenvolvimento de Negócios](https://feeny.ai/job/representante-de-desenvolvimento-de-negocios-provenir-inc-sao-paulo-41bepnve1yp1) — São Paulo, Brazil - [Senior PreSales Solutions Consultant](https://feeny.ai/job/senior-presales-solutions-consultant-provenir-inc-united-kingdom-zz27vt987bt5) — United Kingdom - [Senior Quality Assurance Engineer](https://feeny.ai/job/senior-quality-assurance-engineer-provenir-inc-bengaluru-kqgcvwmdytrq) — Bengaluru, India - [Software Engineer](https://feeny.ai/job/software-engineer-provenir-inc-bengaluru-g9yz0v3na3wm) — Bengaluru, India - [Data Scientist](https://feeny.ai/job/data-scientist-provenir-inc-sao-paulo-h8aywz875ha9) — São Paulo, Brazil - [Business Development Representative](https://feeny.ai/job/business-development-representative-provenir-inc-united-kingdom-3zgm9sm380je) — United Kingdom - [DevOps Engineer](https://feeny.ai/job/devops-engineer-provenir-inc-bengaluru-ew0yky19wcgy) — Bengaluru, India - [Senior Program Manager](https://feeny.ai/job/senior-program-manager-provenir-inc-united-states-q0m2maxzt771) — United States - [Country Director - Brazil](https://feeny.ai/job/country-director-brazil-provenir-inc-sao-paulo-tx0pgbyz3r21) — São Paulo, Brazil