---
title: 'Senior Lifecycle Marketing Manager at Sequencing'
canonical: 'https://feeny.ai/job/senior-lifecycle-marketing-manager-sequencing-united-states-tcvfm206413c'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Lifecycle Marketing Manager at Sequencing

- **Company:** Sequencing
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-30
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.gem.com/sequencing/am9icG9zdDpvYxIjqjqY-g9yQyOfRvwC

## Job description

The opportunity

As Senior Manager, Lifecycle Marketing at Sequencing.com, you will own the strategy and hands-on execution of the customer lifecycle across email, SMS, push, and in-product messaging.

This is a highly analytical role for someone who wants to understand exactly how customers move through the product – from purchase and DNA kit activation through sequencing results, delivery, subscription engagement, retention, and win-back. You will dig into large, complex customer datasets, identify where customers convert or drop off, and turn those insights into personalized lifecycle programs that measurably improve activation, engagement, retention, and long-term subscription value.

You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to translate complex genomic and health insights into clear, motivating experiences that help customers get more value from their DNA over time.

This is not a generalist brand marketing or campaign-management role. The right person combines lifecycle strategy, hands-on execution, clear messaging, experimentation, and deep analytical curiosity.

## What you'll own

- Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.
- Analyze the entire customer journey to understand behavior, conversion, engagement, churn, and lifetime value across key customer segments.
- Work directly with customer and product data – including large subscription datasets – to identify lifecycle gaps, behavioral patterns, drop-off points, and growth opportunities.
- Plan, write, build,launch, and optimize lifecycle campaigns across email, SMS, push, and in‑product messaging.
- Build and continuously improve automated programs spanning onboarding, kit activation, education, results delivery, feature adoption, subscription engagement, retention, win-back, and referral.
- Translate complex genetic and scientific concepts into clear, personalized, benefit‑driven messages for non-expert audiences.
- Use AI tools to increase speed and quality of ideation, content development, quality assurance, analysis, and iteration.
- Partner with Product, Data, and Engineering to improve event tracking, data quality, experimentation, and the infrastructure needed to power sophisticated lifecycle programs.
- Define clear hypotheses and success metrics for lifecycle programs, then design rigorous tests across messaging, offers, audiences, timing, channels, and workflows.
- Move beyond topline reporting to investigate why performance changed and determined what action to take next.

## Who you are

- 5+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.
- Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.
- Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.
- Deep familiarity with experimentation and A/B testing across email and CRM channels.
- Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.

To Apply

Please include your resume and thoughtfully answer our application questions. For this role, please do not fill out the Safeguarding Against Fraudulent Applications Google Form.

## About Sequencing

## Company Overview
- **One-liner**: Sequencing is a genomics platform that provides clinical-grade whole genome sequencing, free lifetime DNA data storage, and AI-powered interpretation to deliver personalized health, wellness, and ancestry insights.
- **Entity Type**: Private (seed-stage; $5M total funding)
- **Headquarters**: Pasadena, California, United States
- **Founded**: 2017
- **Founders**: Brandon Colby, MD

## Core Business
- **Primary industry**: Biotechnology Research / Digital Health (genomics, bioinformatics, AI-driven health)
- **Target customers**: B2C (individuals seeking DNA insights), B2B (healthcare professionals, healthtech companies)
- **Mission**: To help everyone outsmart their genes by making genomic data accessible, actionable, and transformative for humanity.

## Products & Services
- **Clinical-Grade Whole Genome Sequencing (WGS)**: 30x coverage WGS service delivered via at-home DNA kit or direct lab partnership.
- **Free Lifetime DNA Data Storage**: Unlimited, secure storage of raw genetic data.
- **App & Report Marketplace**: Ecosystem of third-party and proprietary apps/reports for health, wellness, ancestry, and longevity.
- **AI-Powered Interpretation**: Proprietary algorithms and AI combine bioinformatics with machine learning to generate dynamic, actionable insights.
- **Personalized Health Reports**: Ongoing updates covering disease predisposition, medication response, carrier status, and wellness optimization.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual Revenue ~$8M (LinkedIn estimate); Total Funding $5M (seed rounds)
- **Notable Investors/Partners**: Lerer Hippeau (led $5M seed round in November 2022), plus additional undisclosed investors in subsequent rounds.
- **Growth Signals**: Claims to be the world’s largest provider of clinical-grade WGS by volume; global headcount of ~29 employees distributed across 5 countries; fully remote team; expanding AI and bioinformatics capabilities; hiring for senior roles across engineering, security, marketing, and product.

## Competitive Advantages
- **Scale & Data**: Largest base of clinical-grade whole genomes sequenced, providing a unique foundation for AI training and genomic intelligence.
- **Privacy & Storage**: Free, unlimited DNA data storage with strong emphasis on privacy (HIPAA compliance).
- **Marketplace Model**: Open ecosystem of DNA apps/reports that continuously add value for users.
- **AI-Native Platform**: Combines deterministic bioinformatics with AI reasoning to ensure scientifically accurate, explainable insights.
- **Clinical-Grade Quality**: 30x WGS ensures highest accuracy for actionable health decisions.

## Strategic Focus
- Building the lifelong home for every human genome – a trusted platform for storage, interpretation, and continuous value.
- Expanding the AI-native genomic intelligence layer to support prevention, longevity, and personalized care.
- Growing the developer and partner ecosystem around the Sequencing platform.
- Scaling B2B partnerships with healthcare providers and healthtech companies.
- Preparing for regulatory certifications (SOC 2, ISO 27001) to deepen enterprise trust.

## Why Work Here
- **Culture**: Fully remote, global team of doctors, scientists, engineers, and AI researchers with a mission-driven focus on genomics and health.
- **Work Environment**: Remote-first with offices in Pasadena, Los Angeles, and Sioux Falls; flexible for global time zones.
- **Perks & Engineering Culture**: Opportunity to work at the intersection of genomics, cloud infrastructure (AWS), and AI; emphasis on data privacy, security, and scientific rigor; employee rating 4.0/5.0 on Built In (compensation 4.0, culture 3.1).
- **Growth**: High-impact roles across bioinformatics engineering, AI/ML, security, and product management in a fast-growing startup.

## Sources
1. [sequencing.com](https://sequencing.com/about)
2. [builtin.com](https://builtin.com/company/sequencing-com)
3. [linkedin.com](https://www.linkedin.com/company/sequencing-com)
4. [sequencing.com](https://sequencing.com/knowledge-center/faqs/who-is-sequencing)
5. [builtin.com](https://builtin.com/company/sequencing-com/jobs)

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