---
title: 'Senior Lifecycle Marketing Manager at Tava Health'
canonical: 'https://feeny.ai/job/senior-lifecycle-marketing-manager-tava-health-remote-5zamczd3endd'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Lifecycle Marketing Manager at Tava Health

- **Company:** Tava Health
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/tavahealth/b420dbf8-6e55-4af9-84f3-df3cb5b9890a

## Job description

## ABOUT TAVA

At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it. We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.

## ABOUT THE ROLE

Tava Health is looking for a Senior Lifecycle Marketing Manager to own the strategy, infrastructure, and execution behind a wide variety of lifecycle marketing programs. This is a hybrid strategic/technical/creative role: you'll design and execute journeys that recruit therapists and prescribers, drive patient signups and completed sessions, and activate commercial partnerships — while also getting hands-on with the data infrastructure, platform configuration, and template code that make those journeys work. You'll operate across the entire business, partnering with Marketing, Product, Engineering, Provider, Client, and Commercial teams on provider growth programs and additional lifecycle initiatives. If you love the intersection of strategy, data, and craft — and want to build lifecycle programs that genuinely help people access mental healthcare — this role is built for you.

## WHAT YOU'LL DO

Lifecycle Strategy & Campaign Execution

- Build lifecycle marketing strategy, customer journeys, and campaigns to recruit providers, drive patient signups and completed sessions, and activate commercial partnerships.
- Rigorously test and iterate on all campaign elements — subject lines, messaging, timing, segmentation, and CTAs — to continuously improve open rates, click-through rates, conversion rates, and other key performance metrics.
- Strategize, write, and edit compelling, brand-aligned copy for lifecycle communications that resonates with providers, individuals seeking mental health support, and commercial partners.

Data & Event Tracking Infrastructure

- Partner directly with Product and Engineering teams to define, implement, and troubleshoot the customer data and event tracking infrastructure that powers lifecycle campaigns.
- Scope event schemas and resolve data structure mismatches between systems (e.g., CRM, webhook, and ESP integrations).
- Identify the right architecture — API-based event tracking vs. native integrations — for reliable, scalable campaign triggers.

Marketing Automation Platform Management

- Expertly manage and utilize our marketing automation platform (deep hands-on experience with Iterable or HubSpot, or similar platforms like Braze or [Customer.io](http://Customer.io), required).
- Apply advanced templating logic (e.g., Handlebars or similar conditional templating languages) to build dynamic campaigns.
- Troubleshoot platform-specific field resolution and data-binding issues.

Template Development & QA

- Build, QA, and deploy responsive, dynamic email and SMS templates using HTML/CSS and conditional templating logic.
- Ensure correct rendering, including null/missing data handling and fallback states.
- Ensure consistent display across devices and email/SMS clients.

Analytics & Reporting

- Monitor, analyze, and report on campaign performance.
- Use performance insights to optimize journeys and campaigns, and make actionable recommendations for future strategy.
- Present results and insights to stakeholders on a regular basis.

MarTech Strategy & Scaling

- Evaluate and help scale our marketing technology infrastructure as the platform grows.
- Assess CDP/ESP tooling and data pipeline requirements (e.g., BigQuery).
- Ensure compliance requirements (e.g., HIPAA) are met as systems and processes evolve.

## WHAT YOU'LL BRING

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 6-9 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment.
- Demonstrated expertise in driving measurable conversions.
- Hands-on, expert-level experience with a modern marketing automation platform — Iterable and HubSpot preferred — including template logic, event-triggered campaigns, and API-level troubleshooting.
- Working knowledge of event tracking and data infrastructure; comfortable partnering with Engineering on API-based event tracking, webhook architecture, and resolving data structure mismatches between marketing and product systems.
- Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging.
- Proficiency in setting up and analyzing A/B and multivariate tests.
- Proficiency in HTML/CSS and conditional/templating logic (e.g., Handlebars, Liquid, or similar) for building dynamic, data-driven templates.
- Excellent analytical skills and the ability to use data (e.g., Mixpanel, BI tools, Excel) to inform decisions.

Even if you don’t meet every qualification, please consider applying anyway.

WHY YOU'LL LOVE WORKING AT TAVA:

- Competitive salary and stock options (so you share in the company’s success).
- Fully-covered medical and dental premiums for you and your family, plus voluntary insurance options.
- Free, generous Tava mental health benefit — of course!
- Monthly HSA contributions for qualifying enrolled employees.
- Generous PTO and paid holidays.
- Paid parental leave.
- 401(k) retirement plan.
- Weekly company-paid lunch via DoorDash and a personal DashPass subscription.
- Opportunity to make a meaningful impact at a high-growth, mission-driven company.

---

*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Indiana, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Utah, and Washington. Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future. All hiring activities at Tava Health are handled by company representatives using @[tavahealth.com](http://tavahealth.com) or @[us.tavahealth.com](http://us.tavahealth.com) email addresses. Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at careers@tavahealth.com Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.

## About Tava Health

## Core Business
- **Primary industry**: Mental health care / Health tech
- **Target customers**: B2B (employers offering mental health benefits), B2C (individuals seeking therapy), and B2B (therapists seeking practice support)
- **Mission**: “Making mental health care accessible for all” — removing barriers to care by offering easy, affordable access to licensed therapists [tavahealth.com](https://www.tavahealth.com/meet-tava-health)

## Products & Services
- **For Individuals**: A matching platform that pairs users with vetted therapists (in-person or online) based on preferences, often with next-day availability. Users can check insurance coverage and book sessions seamlessly. [tavahealth.com](https://www.tavahealth.com/)
- **For Employers**: A scalable, affordable mental health benefit package that integrates with existing health plans, offering employees access to therapy with no waitlists and high satisfaction (97% client satisfaction rate). [tavahealth.com](https://www.tavahealth.com/employers)
- **For Therapists**: A free all-in-one ecosystem that handles scheduling, billing, insurance credentialing, and client matching, allowing therapists to focus on care. [tavahealth.com](https://www.tavahealth.com/)

## Market Standing
- **Valuation / Total Funding**: Total raised $73M across multiple rounds. Latest round: $40M Series C (led by Centana Growth Partners, announced April 23, 2026). [cbinsights.com](https://www.cbinsights.com/company/tava-health)
- **Key Metric**: Over 500,000 therapy sessions conducted (as of 2024); 97% client satisfaction; 88% of clients report improved mental health after just four sessions. [tavahealth.com](https://www.tavahealth.com/meet-tava-health)
- **Notable Investors**: Centana Growth Partners (lead Series C), Catalyst Investors, Springtide Ventures, Peterson Ventures, Blue Heron Ventures, and 10+ additional investors. [cbinsights.com](https://www.cbinsights.com/company/tava-health)
- **Growth Signals**: Expanded therapist network; became in-network with major health plans; raised $40M Series C in April 2026 (2 months ago); strong headcount growth (job openings listed on multiple platforms). [cbinsights.com](https://www.cbinsights.com/company/tava-health) | [tavahealth.com](https://www.tavahealth.com/meet-tava-health)

## Competitive Advantages
- **Network effects**: A two-sided marketplace with a large, vetted therapist network and growing employer client base.
- **Insurance integration**: Deep partnerships with major health plans make therapy affordable and accessible, reducing out-of-pocket costs for users.
- **High satisfaction & outcomes**: 97% client satisfaction and measurable improvement in mental health after four sessions create strong word-of-mouth and retention.
- **All-in-one platform for therapists**: Free ecosystem that reduces administrative burden, attracting and retaining high-quality providers.

## Strategic Focus
- **Expanding employer partnerships**: Seamlessly integrate premium mental health care into employee benefits packages, targeting mid-to-large companies.
- **Scaling therapist network**: Continue recruiting licensed providers across all 50 states to ensure diverse, expert-led care.
- **Deepening insurance relationships**: Grow in-network status with more health plans to lower costs and increase access.
- **Technology & matching**: Improve algorithmic matching and scheduling to reduce time-to-care (currently as fast as 12 hours). [tavahealth.com](https://www.tavahealth.com/)

## Why Work Here
- **Culture & mission**: “A world where mental health is a priority” — the team is driven by impact and accessibility. [tavahealth.com](https://www.tavahealth.com/meet-tava-health)
- **Benefits** (for full-time employees):
  - 100% covered employee and dependent health insurance premiums
  - Free therapy benefit for employees
  - 12 weeks of gender-neutral paid parental leave
  - Generous PTO
  - Competitive salary + equity
  - Free lunches on Fridays + monthly mental health hour
- **Work environment**: Based in Salt Lake City, UT; likely hybrid/remote-friendly given the digital nature of the business and job postings (e.g., Workable, Ashby). [tavahealth.com](https://www.tavahealth.com/meet-tava-health) | [apply.workable.com](https://apply.workable.com/tava-health/)
- **Growth stage**: Series C with $73M raised — a well-funded, growth-stage company where employees can have outsized impact.

## Sources
1. [tavahealth.com](https://www.tavahealth.com/) – Company overview, product offerings, mission, satisfaction stats
2. [tavahealth.com/meet-tava-health](https://www.tavahealth.com/meet-tava-health) – Milestones, mission/vision, benefits, therapist network
3. [tavahealth.com/employers](https://www.tavahealth.com/employers) – Employer-facing product details
4. [cbinsights.com/company/tava-health](https://www.cbinsights.com/company/tava-health) – Funding history, total raised, investors, competitors, latest news
5. [apply.workable.com/tava-health](https://apply.workable.com/tava-health/) – Job openings (indicator of growth)
6. [jobs.ashbyhq.com/tavahealth](https://jobs.ashbyhq.com/tavahealth) – Careers page (provided)

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