---
title: 'Senior Machine Learning Engineer, Growth at HelloFresh'
canonical: 'https://feeny.ai/job/senior-machine-learning-engineer-growth-hellofresh-toronto-2s7hjc8fjsmk'
type: 'job'
last_seen: '2026-10-13'
---

# Senior Machine Learning Engineer, Growth at HelloFresh

- **Company:** HelloFresh
- **Location:** Toronto, Canada
- **Compensation:** $170k–$200k
- **Posted:** 2026-03-25
- **Last confirmed live:** 2026-10-13
- **Apply:** https://careers.hellofresh.com/global/en/job/7744069?gh_jid=7744069

## Job description

We are seeking a Senior Machine Learning Engineer to join the Growth Tech Alliance. In this role, you will architect and deploy the robust infrastructure behind our intelligent marketing systems. You will be responsible for maturing algorithmic prototypes into high-performance production systems, ensuring our AI-driven marketing optimization is served reliably and autonomously at a global scale.

S'more about the team

We are hiring a Senior Machine Learning Engineer to take our AI tooling to the next level by architecting and deploying the robust infrastructure behind our intelligent marketing optimization systems. You will provide critical engineering execution for our AI initiatives. You will develop scalable microservices for predictive scoring, orchestrate complex LLM-based agents for creative intelligence. As the ML engineering expert for the team, you will drive the maturation of algorithmic prototypes into high-performance production systems with maximum Speed & Agility, shaping the future of how HelloFresh automates marketing at an unprecedented scale.

Lettuce share what this role will be responsible for

As a core member of the engineering team, you will focus on productionizing ML infrastructure across several domains:

- Build robust integration layers for visual AI pipelines that process multi-modal embeddings that power various predictive models.
- Transition proof-of-concept models into resilient production microservices and architect LLM-based orchestration frameworks.
- Engineer high-throughput, low-latency data pipelines to process 1P data and pipeline signals into external platforms like Meta and Google.
- Collaborate with data scientists and other engineers in a cross-functional team to improve HelloFresh’s value forecasting efficiency.
- Establish CI/CD processes, feature stores, and drift detection to ensure continuous delivery and model reliability.
- Work beyond your specialization when the problem demands it. Your specialization is your anchor, not your boundary.
- Operate what you build. You instrument, monitor, and improve your systems in production. Shipping is the beginning of the learning cycle, not the end.
- All other duties, as assigned

Sound a-peeling? Here's what we're looking for

- Hands-on experience working with AI tooling (e.g., Claude Code, Cursor, Copilot) beyond casual experimentation. You use AI agents every day. You have a practical sense of how the context you provide to AI tools shapes output quality, and how to set boundaries on AI-generated work.
- Experience leading the end-to-end lifecycle of production ML systems, from architectural design to scalable deployment and monitoring.
- Expertise in leveraging hyperscaler ecosystems (AWS, GCP, Azure) to build cost-effective, resilient, and automated ML infrastructure.
- Deep technical proficiency with modern ML frameworks (PyTorch, TensorFlow, HuggingFace)
- Expert programming skills in Python and PySpark.
- A BS/MS in Computer Science or a related engineering field, coupled with a proven track record of bringing ML systems from prototype to high-traffic production.
- Proven experience engineering robust data architectures that reliably process and combine diverse data formats, ranging from structured offline conversion data to unstructured multimedia assets.
- A demonstrated bias for action and extreme ownership, eager to adopt Gen AI tools to creatively solve architectural challenges and enhance engineering velocity.
- You take full ownership. You have a bias to ship. You finish the last twenty percent.
- You have product sense and are opinionated about what should be built and why, and you can back that opinion with data and user evidence.

Let’s cut to the cheese, this is why you'll love it here

- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
- Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

## #LI-HYBRID

#Engineering

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position. Toronto, ON Pay Range $170,000—$200,000 CAD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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