---
title: 'Senior Manager, ABM & Executive Programs – APJ at UiPath'
canonical: 'https://feeny.ai/job/senior-manager-abm-executive-programs-apj-uipath-sydney-p964c1bdr25m'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Manager, ABM & Executive Programs – APJ at UiPath

- **Company:** [UiPath](https://feeny.ai/companies/uipath)
- **Location:** Sydney, Australia
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/uipath/c075a845-7bb3-4073-a6cd-f6d57781bf30

## Job description

Life at UiPath The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you?

## Your mission

Build and run the account-based and executive engagement engine for UiPath’s most important accounts across APJ. You will work inside live pursuits with account teams to reach the right buying-group members at the right moment, and own the programs that put UiPath leaders in front of CXOs through roundtables, 1:1 executive briefings, advisory boards and executive experiences. Success means marketing measurably creates, progresses and helps close the region’s largest deals.

## What you'll do at UiPath

- Partner with RVPs and account teams to select and tier target accounts (1:1, 1:few, 1:many) using fit, intent and engagement data, and agree a joint account plan for each.
- Sit inside deal strategy: map buying groups and executive stakeholders, find coverage gaps, and design the specific marketing moment that moves a stalled or at-risk pursuit forward.
- Build and run account-specific plays (personalized content, targeted digital and LinkedIn programs, executive outreach and BDR orchestration) that create new pipeline and accelerate open opportunities.
- Turn global campaigns, customer stories and partner programs into account-ready plays, and bring campaigns, digital, partner, PR and analyst relations teams behind priority accounts.
- Own the executive programs calendar: CXO roundtables, 1:1 executive briefings, customer advisory boards, and executive presence at UiPath and third-party events.
- Build and grow a curated CXO audience for priority accounts, including personas, relationship maps and engagement history, through a structured invitation and nurture program.
- Prepare UiPath executives and spokespeople for every engagement with account briefings, talking points and agreed follow-up actions with clear owners.
- Act as the voice of the CXO inside marketing, shaping executive-level narratives with product marketing, communications and the field.
- Develop executive-level customer advocacy, such as references, case studies and peer-to-peer connections, that helps win new logos and expand existing customers.
- Track and report account engagement, buying-group coverage, meetings, pipeline created and progressed, and win rates for target accounts, so sales can see marketing’s contribution on every deal you touch.
- Keep improving account selection, segmentation and plays based on what actually moves each account, and manage program budgets for clear return on investment.
- Also, as an employee of UiPath you are required to comply at all times with UiPath’s policies that were communicated to you from time to time and that are available on Inside UiPath

## What you'll bring to the team

- 10+ years’ experience in B2B marketing or sales in enterprise software or technology, with 5+ years in account-based, key account or executive marketing.
- Proven record running 1:1 and 1:few ABM programs for named enterprise accounts, measured on pipeline and deal outcomes rather than activity.
- Experience designing and hosting CXO programs (roundtables, executive briefings, advisory boards) that senior executives choose to attend and come back to.
- Hands-on experience with intent and ABM platforms (such as 6sense or Demandbase), Salesforce and LinkedIn account targeting; comfortable building and reading pipeline reports.
- Executive presence: able to advise RVPs, brief senior executives, and report independently on account and pipeline performance.
- Strong commercial understanding of complex enterprise sales cycles, buying groups and procurement processes.
- Experience working across multiple APJ markets and with a global marketing organization, adapting global programs for local accounts and audiences.
- Solid project management skills: running several account plans and executive events in parallel, on time and within budget.
- Excellent written and verbal communication skills.

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected. We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our [privacy policy](https://www.uipath.com/legal/trust-and-security/privacy-policy).

## About UiPath

## Company Overview
- **One-liner**: UiPath provides an enterprise AI-powered automation platform that enables AI agents, robots, people, and models to work together to orchestrate complex business processes.
- **Entity Type**: Public (ticker: PATH)
- **Headquarters**: New York, NY, USA (incorporated in Delaware; global operations)
- **Founded**: 2005 (in Bucharest, Romania)
- **Founders**: Not explicitly named in provided sources (co-founders widely known as Daniel Dines and Marius Tirca, but not verifiable from the given search results)

## Core Business
- **Primary industries**: Enterprise software – Robotic Process Automation (RPA), Agentic AI, Intelligent Document Processing, Business Process Automation.
- **Target customers**: B2B – large enterprises and governments across banking, healthcare, insurance, manufacturing, retail, public sector, and more.
- **Mission/purpose**: “Accelerate human achievement by shaping the future of work” and “make work more meaningful through automation.”

## Products & Services
- **UiPath Platform™**: An integrated suite that combines RPA, API automation, AI agents, document understanding, process mining, and orchestration into a single, governed platform. Deployed via SaaS (Automation Cloud™) or on-premises.
- **Enterprise Agent Builder**: Low‑code/pro‑code tool to create, customize, and deploy autonomous AI agents that plan, reason, and act.
- **UiPath Maestro™**: Orchestration layer that manages tasks across agents, robots, and people, enabling end‑to‑end process automation with governance and monitoring.
- **Automation Cloud™**: Multi‑tenant SaaS version of the platform for rapid deployment without infrastructure overhead.
- **Intelligent Xtraction & Processing (IXP)**: Document understanding product that extracts structured/unstructured data from documents to power AI agents and automations.
- **UiPath Test Cloud**: Agentic testing platform for enterprise software quality assurance, with self‑healing automation and AI‑assisted test creation.
- **Process Intelligence**: Process mining and task mining to identify automation opportunities, simulate changes, and monitor performance.
- **Vertical Solutions**: Pre‑built, packaged automation solutions for industries (e.g., medical records summarization, loan quality control, quote generation) to deliver value in weeks.

## Market Standing
- **Valuation/Market Cap**: Not explicitly stated in provided sources; as a public company, market cap fluctuates (see SEC filings).
- **Key Metric**: Over 10,800 customers as of July 31, 2023 (latest figure in provided content); 10,747 customers as of January 31, 2026.
- **Notable Investors/Partners**: Not detailed in provided sources (early investors include Accel, CapitalG, etc.).
- **Growth Signals**:
  - 3,981 full‑time employees as of January 31, 2026.
  - 7‑time Leader in Gartner® Magic Quadrant™ for Robotic Process Automation.
  - Recognized as a Leader in IDC MarketScape (Business Automation Platforms 2025) and Forrester Wave™ (Document Mining & Analytics Platforms Q2 2024).
  - Recent acquisitions: Peak (March 2025, AI pricing/inventory for manufacturing & retail) and WorkFusion (February 2026, AI agents for financial crimes compliance).
  - Grid Leader Fall 2025 for Business Automation Platforms, Agentic AI, AI Agent Builders.
  - Over 3 million developers using AI at work.

## Competitive Advantages
- **Unified agentic automation**: Only platform that tightly combines AI agents, RPA, API integrations, and document understanding in one governed environment.
- **Centralized governance & security**: AI Trust Layer, role‑based access, real‑time audit logs, and customer‑managed LLM support – enabling safe enterprise‑wide AI deployment.
- **Vendor‑agnostic orchestration**: Maestro integrates with any agent or automation tool, avoiding lock‑in.
- **Strong analyst recognition**: Consistently ranked as a Leader by Gartner, Forrester, Everest Group, and IDC across multiple categories.
- **Scalable deployment**: SaaS, on‑premises, hybrid – with full flexibility for regulated industries.

## Strategic Focus
- **Agentic automation**: Shifting from rule‑based RPA to AI agents that think, plan, and act autonomously – the central theme of their 25.10 platform release.
- **Vertical expansion**: Pre‑built solutions for financial services, healthcare, insurance, supply chain, and manufacturing to accelerate time‑to‑value.
- **Acquisitions**: Continuing to buy niche AI and automation companies (Peak, WorkFusion) to broaden capabilities in pricing, compliance, and vertical intelligence.
- **R&D investment**: Significant ongoing investment in AI, agent builder, and governance features.

## Why Work Here
- **Culture**: Values of **Bold** (speak up, think big), **Immersed** (dive deep, customer‑centric), **Fast** (agility, simplicity, results), and **Humble** (open mind, kindness, team player).
- **Work flexibility**: Hybrid, remote, or office‑based roles; hybrid teams are expected onsite at least two days per week.
- **Growth & development**: “Failing forward” mindset – encouraged to take smart risks and learn from mistakes. Opportunities in Engineering, Product, Sales, etc.
- **Diversity & belonging**: Committed to fair opportunity, inclusive workplace, and celebrating uniqueness.
- **Impact**: Pledge 1% member – donated 1.1M shares to ESG initiatives. Focus on “automation for good” in communities and the environment.
- **Perks**: Recognized as a great workplace; emphasis on employee well‑being and professional growth through programs like the Future Forward Internship.
- **Global community**: Diverse team across 100+ customer countries with a strong connection to Bucharest roots.

## Sources
1. [uipath.com/about-us](https://www.uipath.com/about-us)
2. [uipath.com/careers](https://www.uipath.com/careers)
3. [uipath.com/](https://www.uipath.com/)
4. [uipath.com/careers/jobs](https://www.uipath.com/careers/jobs)
5. [SEC 10-K Filing (January 31, 2026)](https://ir.uipath.com/financials/sec-filings/content/0001734722-26-000012/path-20260131.htm)

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