---
title: 'Senior Manager, Ad Operations and Paid Media (Lumee) at Hasbro'
canonical: 'https://feeny.ai/job/senior-manager-ad-operations-and-paid-media-lumee-hasbro-city-of-london-0mhbgp6q7f43'
type: 'job'
last_seen: '2026-10-29'
---

# Senior Manager, Ad Operations and Paid Media (Lumee) at Hasbro

- **Company:** Hasbro
- **Location:** City of London
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-10-29
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4462114009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Senior Manager, Ad Operations and Paid Media (Lumee)

Location: London, UK

Hybrid working x 3 days (Tues, Wed, Thurs in office)

Who are we?

Lumee was launched in 2026 with the aim to deliver premium family advertising solutions to brands and agencies, in a brand-safe and scalable way, through the world's most beloved children's entertainment IPs. Lumee is a joint venture between Hasbro and Animaj, a next-generation media company that brings high-quality and inspiring brands to kids and families worldwide. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV, and more.

Lumee’s premium and iconic owned and operated family YT/CTV channels include Peppa Pig, My Little Pony, Pocoyo, Maya the Bee, Transformers, Power Rangers, PJ Masks, to name a few. Lumee also represents Disney’s family YT/CTV reservation media channels in the US and LATAM, including Disney Junior and Disney Channel. According to Comscore, that means Lumee has access to 33MM US households and over 100BN annual YouTube views — all within a premium, brand-safe, family-friendly environment that advertisers trust.

We are a fast-growing company aimed at changing the paradigm in the kids' entertainment industry.

The role:

The Senior Manager, Ad Operations and Paid Media will help run the global day-to-day operations, management, and integration of Lumee’s digital advertising inventory on YouTube/CTV/FAST, and analytical reporting of media operations, and be across paid media bookings from start to end, e.g creating media plans, campaign setup, reporting needs to clients and PCRs.

You will need to be a creative thinker who can juggle multiple and diverse responsibilities, with a strong emphasis on organization and meticulous attention to detail!

This is a fast-paced role with growth potential that requires proactivity, a strong work ethic, and attention to detail. Lumee’s Ad Ops team is expected to become experts in our managed content and perform competitive analysis to gain an understanding of how we can create new, innovative, and effective marketing solutions for the family market on YT/CTV/FAST.

It’s a chance to work with some of the biggest brands in the kids and family space, and build inside an organization shaping how the next generation watches, plays, and buys.

Responsibilities:

Manage relationships with a set of external partners and work closely with internal stakeholders such as the Ad Sales/Client Partnerships and Finance teams.

Requirements of the role will include the following:

- Oversee the planning, execution, and delivery of reservation media campaigns across Lumee’s digital portfolio on YT/CTV/FAST from start to finish.
- Proactively work with the commercial sales team to identify and drive opportunities for monetization of Lumee’s ad products.
- Drive and take ownership of Lumee’s ad offerings through Google Ad Manager (and Springserve).
- Attend client meetings where required, both in pitch and post-campaign stages.
- Act as point of contact with the commercial sales team - deliver media plans to the sellers, answer operational questions from agencies/clients, and be the fountain of knowledge on everything media ops.
- Develop strong relationships with the Finance team to aid and improve the campaign reconciliation process and be across the end of campaign/monthly billing.
- Derive insights and trends from media campaigns to inform optimizations and identify opportunities for enhanced targeting across future campaigns.

## Preferred Experience

- Experience using video ad servers (Google Ad Manager, Freewheel, Springserve, DV360 preferred).
- Experience working in the family entertainment space is a plus.
- Strong experience with digital video advertising on YouTube/CTV/FAST, and YouTube campaign management.
- Confident with GAM, checking avails + reporting.
- Strong experience of programmatic advertising including Programmatic Guaranteed (PG).
- A very strong working understanding of video ad protocols (e.g., VAST) and troubleshooting campaigns.
- An understanding of Google Ads is desirable.
- Strong working knowledge across the Google Workspace, including Google Sheets, YouTube Analytics, and Google Looker Studio.
- Confident communication skills.
- Excellent analytical skills and close attention to detail.

Expected Outcomes after 12 months at Lumee: After 90 days: Understanding systems, stabilizing operations, and quick problem-solving. After 6 months: Process improvements, team performance, and measurable impact on revenue operations. After 12 months: Scaled operations and influence across the business.

Apply now for this amazing opportunity!

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

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