--- title: 'Senior Manager, Asia Marketing at 2K' canonical: 'https://feeny.ai/job/senior-manager-asia-marketing-2k-seoul-9tm4a788px35' type: 'job' last_seen: '2026-09-14' --- # Senior Manager, Asia Marketing at 2K - **Company:** 2K - **Location:** Seoul, South Korea - **Posted:** 2026-02-13 - **Last confirmed live:** 2026-09-14 - **Apply:** https://job-boards.greenhouse.io/2k/jobs/7629738003 ## Job description Who We Are: Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13 and Cat Daddy Games. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com. Summary: The primary objective of this role is to manage and operate 2K Korea’s social media channels in close, cross-functional collaboration with the 2K Asia marketing team to expand brand reach and ensure global "Big Beats" resonate within the local market. This position is a high-stakes, execution-oriented position responsible for brand equity and growth of brand awareness for 2K’s AAA blockbuster PC and Console franchises—including NBA 2K, Sid Meier’s Civilization, and Borderlands. Responsibilities: Social Media & Community Operation - Plan and manage 2K Korea’s social media strategy in line with global and title-specific brand directions, ensuring local relevance. - Take ownership of daily operations for 2K Korea’s social channels, including contents creation, community engagement, competitor analysis and reporting - Develop and implement a monthly content calendar and actionable steps that aligns with global and title-specific brand directions while maintaining "hyper-local" relevance. - Oversee and collaborate with external agencies to implement resource-efficient content updates, events, and amplification strategies Data-Driven Analysis & Insights - Analyze key community engagement metrics, content performance, and social sentiment trends. - Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition. - Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses. Social Listening & Sentiment Analysis - Monitor discussions across gaming forums, social media, and other digital platforms. - Integrated VOC (Voice of Customer) reporting on player sentiment, emerging trends, and potential risks or opportunities including key social media trend and actionable recommendations. Marketing Execution Support - Provide marketing execution support to the team based on the practice experience of gaming market, online community, PR and influencer market landscape Key to success in this role: - 5 to 8 years of relevant experience in the marketing, PR and/or Social industry in gaming, contents and entertainment marketing. Candidates with more extensive experience may be considered for a more senior role - Exposure in planning and executing Marketing and Communications strategies to meet company objectives - Strong operational capacity to directly implement social media strategy, covering content generation and platform management, without extensive external support - Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience. - Understanding of Korean online communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.) - Strong communication and collaboration skills, with experience working across multiple teams. - Experience in direct agency management (client-side) or working within a marketing/PR agency to deliver high-pressure campaigns appreciated. - Proficiency in Korean and English (written and spoken) - An experience in operating social media platforms appreciated - Social mavens and community leaders, a plus. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. #LI-Hybrid ## About 2K ## Company Overview - **One-liner**: 2K is a major video game publisher and developer, best known for iconic franchises like *NBA 2K*, *Borderlands*, *Civilization*, *BioShock*, *Mafia*, *WWE 2K*, and *XCOM*. - **Entity Type**: Private subsidiary of Take-Two Interactive (public parent company, NASDAQ: TTWO) - **Headquarters**: Novato, California, USA (with global offices across the Americas, Europe, Asia, and Australia) - **Founded**: January 25, 2005 (as a subsidiary of Take-Two Interactive) - **Founders**: Founded as a corporate entity by Take-Two Interactive; key early leaders included Christoph Hartmann (former President). Current President is David Ismailer. ## Core Business - **Primary industry/industries**: Video game development and publishing (AAA, sports, and strategy games) - **Target customers**: B2C (consumers/gamers globally across PC, console, and mobile platforms) - **Mission or purpose statement**: "We enable all gamers to build, connect, escape and dream big!" (from their official values page) ## Products & Services - **NBA 2K Series**: Flagship basketball simulation franchise, released annually across console and PC. - **Borderlands Series**: Acclaimed first-person shooter looter-shooter franchise. - **Civilization Series**: Legendary turn-based strategy series (developed by Firaxis Games, a 2K studio). - **BioShock Series**: Critically acclaimed narrative-driven first-person shooter series. - **Mafia Series**: Open-world crime drama franchise. - **WWE 2K Series**: Professional wrestling simulation franchise. - **XCOM Series**: Tactical strategy franchise. - **PGA Tour 2K Series**: Golf simulation franchise. - **Top Spin Series**: Tennis simulation franchise (revived in 2024). - **2K Foundations**: Social impact program that builds community and youth engagement programs, including refurbishing basketball courts globally. ## Market Standing - **Valuation/Market Cap**: 2K is a subsidiary of Take-Two Interactive. Take-Two's market cap is approximately **$30+ billion** (as of mid-2025), with 2K being one of its two core publishing labels alongside Rockstar Games. - **Key Metric**: 2K is a private subsidiary; exact revenue is not disclosed separately. However, Take-Two Interactive’s total net revenue for fiscal year 2024 was approximately **$5.6 billion**, with 2K contributing a significant portion. The company employs approximately **4,000 people**. - **Notable Investors/Partners**: Parent company is Take-Two Interactive. Key development studio partners include Visual Concepts (NBA 2K), Firaxis Games (Civilization), Gearbox Software (Borderlands), and Hangar 13 (Mafia). - **Growth Signals**: 2K has been actively expanding its development network, including the acquisition of Gearbox Software in 2024. The company continues to launch major franchise entries and invest in new IP. It has a growing presence in mobile gaming and live-service models. ## Competitive Advantages - **Iconic IP Portfolio**: Owns some of the most valuable and long-running franchises in gaming (*NBA 2K*, *Borderlands*, *Civilization*, *BioShock*). - **Massive Global Reach**: Games sell tens of millions of copies annually across all major platforms. - **Strong Parent Backing**: As a core label of Take-Two, 2K has significant financial resources for marketing, development, and acquisitions. - **Diverse Studio Network**: Operates a wide range of internal studios with specialized expertise (sports, strategy, action, RPG). - **2K Foundations**: A unique social impact program that builds brand goodwill and community engagement. ## Strategic Focus - **Franchise Expansion**: Continuing to grow its flagship franchises with annual releases, new entries, and expanded content. - **Live Service & Engagement**: Deepening post-launch engagement through in-game events, battle passes, and microtransactions (especially in *NBA 2K*). - **Mobile & New Platforms**: Expanding into mobile gaming and new platforms. - **Studio Investment**: Acquiring and investing in top-tier development talent (e.g., Gearbox). - **Technology & AI**: Investing in R&D for game engines, AI, and data science to improve game quality and player experiences (evidenced by job postings for AI R&D, data science, and Unreal Engine roles). ## Why Work Here - **Work on Iconic Franchises**: Opportunity to contribute to some of the most beloved and best-selling game series in the world. - **Culture**: Described as a blend of "NYC roots with a Northern California vibe," with a focus on being direct, open, and friendly. The company emphasizes "Come As You Are" and "Give a ^%$*" as core values. - **Remote/Hybrid/Office Policy**: 2K has a hybrid work model. Many roles are listed with specific locations (Novato, Los Angeles, Montreal, Bengaluru, etc.), but some positions offer remote flexibility. - **Notable Perks**: Located in a unique headquarters (converted airplane hangars in Novato, CA) near hiking, biking trails, and wine country. The company also runs a motion capture studio in Petaluma, CA. - **Engineering Culture**: Strong emphasis on technical innovation, with dedicated teams for AI R&D, Core Tech/Tools, Data Science, and Online Services. Many job postings focus on Unreal Engine, data engineering, and systems architecture. - **Social Impact**: Employees can participate in 2K Foundations, which refurbishes basketball courts and builds community spaces globally. ## Sources 1. [2k.com/careers/](https://2k.com/careers/) 2. [2k.com/about/](https://2k.com/about/) 3. [job-boards.greenhouse.io/2k](http://job-boards.greenhouse.io/2k) 4. 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