--- title: 'Senior Manager, Brand Social at Ladder' canonical: 'https://feeny.ai/job/senior-manager-brand-social-ladder-austin-sqvb08t7je94' type: 'job' last_seen: '2026-09-08' --- # Senior Manager, Brand Social at Ladder - **Company:** Ladder - **Location:** Austin, TX - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-08-05 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/ladder/dbeb4400-38f4-4da7-a5e8-e391bd427cf7 ## Job description Ladder is looking to hire a brilliant social strategist and day-to-day platform operator who thinks in formats, has socially-native self-awareness and knows how to execute quickly. You’re not here to churn out basic posts or hit a daily post quota; you’re here to make Ladder’s social presence a smash-follow. We want our channels to turn heads, spark conversations, and stay on the cutting edge of culture. Your role: Amplify the Ladder experience by running our organic social strategy, showcasing why Ladder is the world’s best fitness app and bring real value to our community through smart education and bold entertainment. Let’s be honest, anyone can do social media. We’re looking for a rare breed, the 1% of social marketers — someone who is intensely passionate about content strategy and creation, with a proven track record, has self-awareness and cultural taste for days and isn’t afraid to lead. Report to: VP, Brand & Creative What You’ll Do: - Ideate and produce social content series that resonate with the Ladder user, through speaking videos, coach content and member UGC - Collaborate with our creative team, as well as your creators and coaches to craft campaigns that turn heads and generate buzz - Optimize rollout strategies in socially native formats to maximize reach and impact—because every move counts. - Stay ahead of trends, content formats, and platform shifts to keep Ladder leading the pack. - Track community sentiment and manage inbox communications with finesse. - ## Requirements - Located in Austin, TX (We help with relocation) - Legit, proven experience in a social media role with real results - A deep understanding of social strategy across platforms (Instagram, TikTok, YouTube and X) - A sharp understanding of cultural trends and the ever-evolving social media landscape - Ability to shoot and edit high-quality, mobile content - A hunger for outside-the-box, viral marketing that breaks through the noise - Top-tier organizational skills and an eye for detail - A genuine passion for fitness and hands-on experience with strength training - A great attitude and collaborative, no-ego mindset ## Why Ladder We’re building the world’s best fitness business. We are a small team of no-ego experts that think in first-principles. We don’t follow the lead of our competitors, we lead the industry with our innovation, and you’ll be a major part of shaping that innovation to keep Ladder at the forefront of fitness and culture! Our creative team is insanely talented, producing the best creative in fitness, all while doing bits and having fun. We are the hardest working and most fun team in the industry. If you’re an A+ player that brings your absolute best, that thrives taking big swings and executing at a high-level, this is the place for you. This is not a role where you will be micromanaged - we expect you to be the best and have the freedom and resources to be creative and make great work! ## ABOUT LADDER joinladder.com http://joinladder.com instagram.com/joinladder http://instagram.com/joinladder Ladder Benefits - The best team in fitness - Access to the sickest private gym in Austin - Incredible marketing campaigns with the world’s most expert coaches, and top celebrities, alike - Equity in Ladder - Access to Company Insurance (Health, Dental, Vision) - Company-wide events - Unlimited PTO - New Company Computer - Free Ladder membership, Ladder swag, etc.! ## About Ladder ## Company Overview - **One-liner**: Ladder provides a strength training app that delivers daily workout plans programmed by expert coaches, featuring in-ear coaching, video demonstrations, and precise pacing. - **Entity Type**: Private (Series B & Debt Financing) - **Headquarters**: Austin, Texas, USA (also has an office in Palo Alto, California) - **Founded**: 2015 - **Founders**: Alex Karsos (Co-Founder) and Tom Digan (Co-Founder & President) ## Core Business - **Primary industry/industries**: Health, Wellness & Fitness; Healthtech - **Target customers**: B2C – busy, motivated individuals who prioritize fitness and want a structured strength training plan they can follow from home, the gym, or outdoors. - **Mission or purpose statement**: To provide the world’s best strength training plan from the world’s best coaches, every single day, so users can workout more consistently, get stronger, and never have to plan their workouts again. ## Products & Services - **Ladder App (SaaS/Mobile App)**: The core product is a mobile fitness application available on iOS (and likely Android). It offers a library of training "teams" (e.g., Elevate, Forged, Limitless, Project Alpha), each led by a specific expert coach. Key features include daily workout programming, in-ear coaching, video demonstrations, precise workout pacing, integrated rep and weight tracking, and nutrition logging. The app integrates with Spotify and Apple Music to manage workout audio. It offers a 7-day free trial without requiring a credit card, with paid subscription plans (PRO Monthly and PRO Annual) for full access. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total funding of **$135.5M** across 6 rounds, including a $12M Series A (led by Tapestry VC & LivWell Ventures), a $15M Series B (led by ADvantage & Point72 Ventures), and a $90M Debt Financing round (led by General Catalyst). - **Notable Investors/Partners**: General Catalyst, Tapestry VC, LivWell Ventures, ADvantage, Point72 Ventures. - **Growth Signals**: Significant financial backing, a recent $90M debt facility, strong headcount growth (+30.4% YoY to 44 employees), and a growing web presence (+43.7% yearly traffic growth to ~360k monthly visits). The company is actively hiring for a Senior iOS Engineer role, indicating continued product investment. ## Competitive Advantages - **Expert-Led Programming**: Differentiates from generic workout apps by offering structured, progressive training plans created by world-renowned strength coaches, not algorithms. - **Integrated Coaching & Tech**: Combines the expertise of a personal coach (in-ear coaching, feedback) with the convenience of a tech platform (automated pacing, tracking, and planning). - **User Experience Focus**: The app is "built for busy people," eliminating the need for users to plan workouts. Features like automatic music volume ducking during coaching cues and seamless playlist integration show a focus on a premium user experience. - **"No Plan" Value Prop**: The core value proposition is removing the friction and decision fatigue of planning workouts, which is a strong moat for a time-pressed target audience. ## Strategic Focus - **Scaling the Product & Engineering Team**: The active recruitment of a Senior iOS Engineer suggests a focus on maturing the mobile app, improving performance, and building out a more modular design system. - **Expanding User Base**: Continued investment in marketing and a growing web presence point towards a strategy of acquiring new subscribers. - **Leveraging Capital for Growth**: The substantial funding, particularly the $90M debt round, is likely being used to fuel aggressive growth, product development, and market expansion. - **Deepening the Platform**: Features like integrated nutrition tracking and detailed progress analytics suggest a move toward becoming a more comprehensive health and fitness ecosystem. ## Why Work Here - **Culture & Mission**: Work at a mission-driven company focused on helping people improve their health and fitness. The company culture is described as dedicated to results and expert coaching. - **Growth Trajectory**: With significant funding and clear growth signals, Ladder offers the opportunity to join a company in a high-growth phase, which can lead to rapid career development and impact. - **Compensation & Benefits**: Offers competitive compensation, company equity, 401(K), health/dental/vision insurance, Flexible Spending Account (FSA), life and disability insurance, generous parental leave, and family medical leave [builtin.com](https://builtin.com/company/ladder-joinladdercom). - **Work Environment**: The company has two offices (Palo Alto and Austin) and operates on an **in-office** model for many roles, including the Senior iOS Engineer position. They provide commuter benefits and free snacks/drinks. - **Engineering Focus**: The company is looking for an experienced iOS engineer to own features end-to-end, work with designers, and contribute to a design system—indicating a strong, collaborative engineering culture that values code quality and user experience. ## Sources 1. [Ladder Website](https://www.joinladder.com/) 2. [Built In Company Profile](https://builtin.com/company/ladder-joinladdercom) 3. [Built In Jobs Page](https://builtin.com/company/ladder-joinladdercom/jobs) 4. [LinkedIn Company Profile](https://www.linkedin.com/company/joinladder) 5. [Breezy HR Careers Page](https://ladder.breezy.hr/) ## Other roles at Ladder - [Team Manager | Female-Led Gym Programs](https://feeny.ai/job/team-manager-female-led-gym-programs-ladder-united-states-819h9wwg0n64) — United States - [Team Manager | Female-Led Home Programs](https://feeny.ai/job/team-manager-female-led-home-programs-ladder-united-states-hrwgjdnbhcvs) — United States - [Lead Creator, Brand Social](https://feeny.ai/job/lead-creator-brand-social-ladder-austin-gdk1m047g202) — Austin, TX