---
title: 'Senior Manager, Commercial Programming at Fanatics Collectibles'
canonical: 'https://feeny.ai/job/senior-manager-commercial-programming-fanatics-collectibles-new-york-sk13g5tkysjd'
type: 'job'
last_seen: '2026-10-20'
---

# Senior Manager, Commercial Programming at Fanatics Collectibles

- **Company:** Fanatics Collectibles
- **Location:** New York, NY
- **Compensation:** $169k–$210k
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-20
- **Apply:** https://job-boards.greenhouse.io/fanaticscollectibles/jobs/4411826009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About the Company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

## Role Summary

We're looking for a Senior Manager, Commercial Programming to lead the strategy and operating model for how Fanatics Collect turns moments across sports, culture, collectibles, and our product ecosystem into scaled commercial programming. This leader will build and own the Commercial Programming function, establishing the strategy, priorities, operating rhythms, and performance framework that connect our commercial objectives with compelling entertainment experiences.

Today, much of the activity on our platform is driven by product releases. This role will broaden that model by building an integrated programming portfolio spanning product launches, the sports calendar, cultural and seasonal moments, seller-led programming, talent and creator opportunities, and original Fanatics Collect programming. The Senior Manager will determine where we invest, establish priorities across opportunities, lead cross-functional execution, and build the team and capabilities required to deliver the strategy at scale.

Responsibilities:

- Own the Commercial Programming strategy, operating plan, and integrated roadmap across product releases, sports and cultural moments, seasonal opportunities, seller-led programming, recurring franchises, and original Fanatics Collect programming.
- Establish annual and quarterly programming priorities, investment principles, KPIs, and decision frameworks based on commercial objectives, customer behavior, seller opportunities, platform capabilities, and the sports and cultural calendar.
- Translate broader Commercial strategy into actionable programming objectives and make prioritization, budget, and resource-allocation decisions across competing opportunities and short lead-time business needs.
- Lead the development of scalable programming concepts and original franchises involving creators, athletes, teams, leagues, sellers, and other talent, including new live selling formats that combine compelling entertainment experiences with strong commercial outcomes.
- Establish scalable programming models, processes, and standards that enable successful concepts to be repeated across categories, sellers, sports, and customer segments; create mechanisms to test new concepts, measure results, and scale winning formats.
- Serve as the senior Commercial Programming partner across Account Management, Paid, Lifecycle, Influencer, Product, and other functions, establishing clear operating rhythms, ownership models, and decision-making processes from concept through execution.
- Partner with Product leadership to align programming strategy with platform capabilities and identify new product capabilities that can unlock differentiated commercial, entertainment, and customer experiences.
- Partner with Account Management leadership to define the seller programming strategy, including seller participation in major platform moments and opportunities to evolve seller streams into stronger entertainment experiences.
- Own performance management for the programming portfolio, using commercial and customer KPIs to identify opportunities, diagnose gaps, and inform changes to strategy, investment, and execution.
- Build, lead, and develop a high-performing Commercial Programming team, establishing clear roles, workflows, performance expectations, and resource plans while developing expertise across commercial strategy, programming, live selling, content, and performance analysis.

Qualifications:

- Bachelor's degree in Business, Marketing, Media, Communications, or a related field preferred, or equivalent relevant professional experience.
- 7+ years of relevant experience across commercial or growth marketing, content or editorial programming, live commerce, marketplace businesses, media and entertainment, or related fields, including meaningful experience leading teams or complex multidisciplinary programs.
- Demonstrated success developing and implementing programming, commercial, content, or growth strategies tied to measurable business and customer outcomes.
- Experience managing and developing professional employees, building effective team operating models, and allocating resources across a complex portfolio of priorities.
- Deep understanding of live selling ecosystems and the relationship between content quality, seller behavior, audience engagement, product experience, and commercial performance.
- Demonstrated ability to translate broad business objectives into clear strategies, priorities, operating plans, processes, and measurable programs.
- Strong commercial judgment, analytical capabilities, and experience defining KPIs, evaluating portfolio performance, and using data to make prioritization, investment, and resource-allocation decisions.
- Proven ability to lead complex cross-functional initiatives and influence senior stakeholders across teams with different objectives, priorities, and dependencies.
- Strong executive communication, stakeholder management, and leadership skills, with the ability to operate effectively in a fast-paced, highly collaborative environment.
- Experience working with creators, livestreamers, athletes, teams, leagues, or on-camera talent is strongly preferred; deep knowledge of the collecting, breaking, sports, and entertainment ecosystems is a significant advantage.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at [www.fanaticsinc.com/careers](http://www.fanaticsinc.com/careers) The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to New York City and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range $168,750—$210,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

## About Fanatics Collectibles

## Company Overview
- **One-liner**: Fanatics Collectibles is a leading licensee, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and digital collectibles, operating as the collectibles division of global sports retail giant Fanatics Inc.
- **Entity Type**: Private (subsidiary of private company Fanatics Inc.)
- **Headquarters**: New York, NY, United States (primary business roles); major operations also in Sunnyvale, TX and Tigard, OR [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles)
- **Founded**: Division launched around 2021-2022 (parent company Fanatics Inc. founded 1995)
- **Founders**: Michael Rubin (founder of Fanatics Inc.); collectibles leadership team includes industry veterans

## Core Business
- **Primary industry**: Sports trading cards and collectibles (physical and digital manufacturing, marketplace, and livestream commerce)
- **Target customers**: B2C collectors, hobbyists, and investors; B2B partnerships with leagues, teams, and creators
- **Mission or purpose**: “Relentlessly focused on improving the collector experience and growing the hobby for the benefit of all” [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles)

## Products & Services
- **[Fanatics Collect Marketplace](https://www.fanaticscollect.com/sell)**: An online marketplace for buying and selling trading cards, memorabilia, and collectibles, featuring vaulting, grading partnerships (PSA, CGC, SGC, Beckett), and consignment services.
- **[Fanatics Live](https://www.fanaticsinc.com/fanatics-collect)**: A livestream shopping app for live box breaks, creator-run events, and real-time card purchasing (launched summer 2024, acquired Voggt for European expansion).
- **Physical & Digital Trading Cards**: Licensed manufacturing of trading cards for MLB, NFL, NBA, and other leagues under brands like Topps and Panini (through exclusive league deals).
- **High-End Private Sales**: Partnership with Sotheby’s to sell cards valued at $100K+ [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collect).

## Market Standing
- **Valuation/Market Cap**: Parent company Fanatics Inc. valued at approximately $31 billion (2024, per Forbes) – collectibles division share not separately disclosed.
- **Key Metric**: Over 3.1 million total cards sold and 740,000 total collectors on Fanatics Collect platform [fanaticscollect.com](https://www.fanaticscollect.com/sell).
- **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, SoftBank, and Michael Rubin. Key partners: MLB, NFL, NBA, MLBPA, NFLPA, NBPA, Sotheby’s, and grading services PSA etc.
- **Growth Signals**: Exclusive long-term licensing with major U.S. sports leagues; launch of Fanatics Collect and Fanatics Live in 2024; acquisition of European livestream platform Voggt; expansion into high-end auctions via Sotheby’s; 170+ open jobs globally [greenhouse.io](https://job-boards.greenhouse.io/fanaticscollectibles).

## Competitive Advantages
- **Exclusive League Deals**: Holds exclusive rights to produce physical and digital trading cards for MLB, NFL, NBA (and related players associations), creating a near-monopoly on officially licensed cards.
- **Vertical Integration**: Controls design, manufacturing, marketplace, grading, vaulting, and livestream distribution, capturing value at every step.
- **Scale & Brand**: Backed by Fanatics’ global retail infrastructure, access to athletes, media partnerships, and a massive customer base.

## Strategic Focus
- **Digital Ecosystem**: Expanding from physical cards into digital collectibles, NFTs, and app-based marketplaces.
- **Livestream Commerce**: Scaling Fanatics Live (including international via Voggt) to replicate the social “breaking” experience.
- **International Growth**: Building presence in Europe (Paris, London, Frankfurt, Milan) and Asia (Shanghai, Hong Kong) with dedicated business roles.
- **Collector Experience**: Enhancing platform with AI-driven pricing (Card Ladder integration), instant payouts, and consignment convenience.

## Why Work Here
- **Dynamic Industry**: Work at the intersection of sports, pop culture, and technology with a company that “owns the conversation” in collectibles.
- **Growth Trajectory**: Rapidly expanding division with new products (live streaming, marketplace, international) and hundreds of open roles across engineering, product, marketing, operations, and more.
- **Global Presence**: Offices in New York, Los Angeles, London, Paris, Shanghai, Hong Kong, and operations hubs in Texas and Oregon; hybrid/office policies vary by role.
- **Culture**: Described as having a “world-class executive team” focused on innovation and operational excellence [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-collectibles).
- **Notable Perks**: Opportunity to work directly with major sports leagues, athletes, and cutting edge live-commerce tech; roles in data analytics, software engineering, supply chain, and creative.

## Sources
1. [Fanatics Inc. – Fanatics Collectibles](https://www.fanaticsinc.com/fanatics-collectibles)
2. [Fanatics Inc. – Fanatics Collect](https://www.fanaticsinc.com/fanatics-collect)
3. [Fanatics Collect – Sell/Consign](https://www.fanaticscollect.com/sell)
4. [Fanatics Collectibles Careers – Greenhouse](https://job-boards.greenhouse.io/fanaticscollectibles)
5. [Fanatics Collectibles Job Listings (171 jobs)](https://job-boards.greenhouse.io/fanaticscollectibles/jobs/4208219009)

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- [Trade Marketing Manager - Topps KK](https://feeny.ai/job/trade-marketing-manager-topps-kk-fanatics-collectibles-tokyo-f2znddcdk0xx) — Tokyo, Japan
- [Frontend Software Engineer, Collector Engagement](https://feeny.ai/job/frontend-software-engineer-collector-engagement-fanatics-collectibles-ciudad-de-n6twh5pcwtg1) — Ciudad de México, Mexico
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- [Design Lead, Fanatics Collect Marketplace](https://feeny.ai/job/design-lead-fanatics-collect-marketplace-fanatics-collectibles-los-angeles-6majwsp9wse0) — Los Angeles, CA / New York, NY
- [Manager, Strategic Finance – Growth Marketing](https://feeny.ai/job/manager-strategic-finance-growth-marketing-fanatics-collectibles-new-york-n55bs5c619rz) — New York, NY
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