---
title: 'Senior Manager, Commercial Strategy at AutoTrader.ca'
canonical: 'https://feeny.ai/job/senior-manager-commercial-strategy-autotrader-ca-toronto-bqwtt9x59hjg'
type: 'job'
last_seen: '2026-09-04'
---

# Senior Manager, Commercial Strategy at AutoTrader.ca

- **Company:** AutoTrader.ca
- **Location:** Toronto, Canada
- **Posted:** 2026-07-21
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.greenhouse.io/autotradercanada/jobs/7811513003

## Job description

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits.

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

## Role Summary

As Senior Manager, Commercial Strategy, you will help shape the commercial direction of our Marketplace and Software businesses. Working at the heart of the business, you'll partner with Executive Leadership, our Private Equity investor, and teams across Product, Sales, Finance, and Marketing to tackle our biggest commercial opportunities, influence high-stakes decisions, and turn strategy into measurable growth.

This is a high-impact, high-visibility role for a strategic thinker who enjoys solving complex business challenges, using data to drive decisions, and leading initiatives from idea to execution. Reporting to the Head of Pricing and Commercial Strategy, you'll play a key role in shaping the next stage of our growth journey.

What you’ll do

- Lead the development and execution of commercial strategies that drive sustainable revenue growth, expand market presence, and unlock monetization opportunities across the Marketplace and Software business units
- Identify, prioritize, and evaluate strategic growth opportunities through market research, competitive analysis, and financial modeling, translating insights into actionable recommendations that inform leadership decision-making
- Own the development of robust business cases and strategic recommendations that support new initiatives, product monetization opportunities, and investment decisions
- Leverage commercial performance data, customer insights, and market trends to identify opportunities to optimize pricing, packaging, cross-sell strategies, and overall revenue performance
- Partner with Product, Sales, Marketing, and Finance leadership to align commercial strategy with product roadmaps, go-to-market plans, and broader business objectives, ensuring coordinated execution across teams

## What you’ll need

- Bachelor's degree in Business, Finance, Economics, or a related field required; MBA or advanced degree considered an asset.
- 3–6 years of experience in management consulting, preferably with a focus on digital, marketplace, SaaS, or technology-driven environments.
- Strong strategic and financial acumen, including experience in financial modeling, business case development, revenue forecasting, and ROI analysis to support data-driven decision-making.
- Advanced proficiency in Excel and PowerPoint, with the ability to structure complex analyses and deliver clear, executive-ready insights and recommendations.
- Experience working with large datasets and leveraging analytical tools (e.g., Power BI, Tableau) to generate actionable commercial and customer insights.
- Proven ability to evaluate and support growth initiatives such as pricing and packaging optimization, product monetization, market expansion, and cross-sell/upsell strategies.
- Strong communication, problem-solving, and stakeholder management skills, with the ability to collaborate cross-functionally, influence senior leaders, and operate effectively in a fast-paced environment

What’s in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
- Financial planning with 3% matching Pension
- Competitive salary
- Annual bonus structure

The base salary range for this position is CAD $140k – $180k.

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.

For a career where you can drive our business and shape your future, apply now. Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.

## About AutoTrader.ca

## Company Overview
- **One-liner**: TRADER Corporation operates AutoTrader.ca, Canada’s #1 automotive marketplace, providing digital advertising, dealer software, and financing solutions for car buyers, dealers, and lenders.
- **Entity Type**: Private (Subsidiary of AutoScout24 / Scout24 AG, acquired in 2024)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 1975
- **Founders**: Not publicly available – originally established as a print automotive classifieds publication

## Core Business
- Primary industry: Automotive marketplace, dealer software, and automotive finance technology
- Target customers: B2C (car shoppers), B2B (car dealers, OEMs, lenders)
- Mission / purpose: Streamline the car buying and selling process for Canadians through trusted marketplace, software, and data tools

## Products & Services
- **AutoTrader.ca**: Canada’s largest online automotive marketplace for new and used cars; mobile app (4.5/5 stars); includes AI‑powered tools, digital retailing, ChatGPT integration
- **AutoSync**: Dealership software suite unifying advertising, conversion, and operational workflows
- **Dealertrack Canada**: Integrated financing and identity verification solutions for dealers and lenders (partnerships with Equifax Canada and Interac Corp.)
- **CMS (Collateral Management Solutions)**: Premier lien, recovery, and insolvency management for Canadian lenders

## Market Standing
- **Valuation / Market Cap**: Not disclosed (acquired by AutoScout24 in August 2024 for an undisclosed amount)
- **Key Metric**: AutoTrader.ca attracts over 10 million monthly visits and is rated the most trusted online automotive marketplace in Canada (Callosum Brand Research, Nov 2022)
- **Notable Investors / Partners**: AutoScout24 (parent); partners include Equifax Canada, Interac Corp., National Hockey League (multiyear partnership)
- **Growth Signals**: Acquired Dealertrack Canada (2022), acquired CMS from Teranet (2024); introduced ChatGPT integration (Jan 2026); launched Storefront for online new‑vehicle shopping; expanded partnerships with dealer groups like AutoCanada and CanadaOne Auto

## Competitive Advantages
- Largest inventory and highest unaided brand awareness among Canadian automotive marketplaces
- Vertically integrated offerings (marketplace + dealer software + finance) create a stickier ecosystem for dealers
- Deep data and AI capabilities (Clarivoy study shows AutoTrader.ca influences majority of vehicle sales in Canada)
- 50+ years of Canadian market expertise and a dedicated local team

## Strategic Focus
- Accelerating digital transformation through AI (ChatGPT, AI‑powered marketplace tools)
- Strengthening the dealer‑consumer connection with enhanced digital retailing and new‑vehicle shopping experiences
- Expanding financing and identity solutions (partnerships with Equifax/Interac)
- Leveraging AutoScout24’s European scale for best practices and technology sharing

## Why Work Here
- Recognized as a Great Place to Work®; culture emphasises innovation, collaboration, and career growth
- Hybrid and remote roles available (multiple positions listed as “Remote (Canada)”)
- Large data, engineering, and product teams working on impactful, Canadian‑focused automotive technology
- Notable perks: supportive environment, professional development opportunities, “we come together and empower you to do what you do best”

## Sources
1. [tradercorporation.com](https://tradercorporation.com)
2. [tradercorporation.com – About Us](https://tradercorporation.com/about-us/)
3. [tradercorporation.com – Careers](https://tradercorporation.com/about-us/careers/)
4. [tradercorporation.com – AutoTrader.ca](https://tradercorporation.com/our-brands/marketplace/auto-trader/)
5. [Greenhouse – AutoTrader.ca Jobs](http://job-boards.greenhouse.io/autotradercanada)

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