---
title: 'Senior Manager, Commercialization, Asia at Brooks Running'
canonical: 'https://feeny.ai/job/senior-manager-commercialization-asia-brooks-running-ho-chi-minh-city-n3njy2r7pv5z'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Manager, Commercialization, Asia at Brooks Running

- **Company:** Brooks Running
- **Location:** Ho Chi Minh City, Vietnam
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/brooksrunning/976456db-eb3b-4837-91fb-b78f797d4e01

## Job description

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: Runner First We act in the best interest of the runner Word is Bond We do what we say we’ll do Champion Heart We give our all in everything we do There is no “I” in Run We stay generous with our humanity Keep Moving We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job: As the Senior Manager of Commercialization, Asia you will be responsible for managing the commercialization strategies, processes, and teams across all Asia factory locations. You will establish the short-, medium-, and long-term goals for the team, building the processes and tools that ensure confirmed models are ready for production. You will identify, build, and maintain vendor relationships across multiple tiers and align with internal teams to ensure our shoes continually perform to specifications. You will oversee the management team responsible for leading a strong group of engineers who deliver all seasonal projects with your guidance and support. You communicate and collaborate with senior management to proactively anticipate risks and resolve issues that could impact production schedules and product performance. You are in expert in footwear engineering, manufacturing, tooling, design, development, and construction and have demonstrated the ability to embed these best practices into the daily work of the team.  Communication, leadership, influence and collaboration skills are critical in order to work across different functions and levels of the organization to identify problems and develop solutions that drive product and process improvements while maintaining the fit, feel, ride, and quality of Brooks footwear.

Your Responsibilities:

Commercialization Operations

- Plan and manage all aspects of the Brooks commercialization process Activities in Asia. Plan the annual, 3 and 5 year strategies and goals for the team, including plans for organizational growth.
- Lead and oversee the commercialization process and make recommendations to optimize and improve commercialization of product as well as the transition of projects into and out of the commercialization spaces. Collaborate with Development and QA leadership on making improvements to our internal processes.
- Engage in regular communication with Asia and HQ Production Planning to ensure products will be commercialized in accordance with the seasonal schedule; alert Sourcing leadership to commercialization issues and provide solutions and options to remedy any roadblocks.
- Own and manage teams within the commercialization organization. Ensure goals, objectives and expectations for all teams are interconnected to work towards the same strategic initiatives.
- Oversee the translation of strategy and initiatives into functional processes for your teams.
- Drive departmental goals, direction, and work priorities in alignment with company goals, setting achievable but demanding objectives linked to key strategies and holding the team accountable to meet them.
- Oversee team resource planning; identify and escalate gaps in resourcing across your teams to inform resource planning and headcount decisions.
- Play an integral role in leading change management and resourcing to scale the commercialization team.
- Anticipate, communicate and proactively manage opportunities and challenges for the commercialization team.
- Ensure best practices are updated and the benefits are quantified / justified appropriately.

People Leadership

- Build an onboarding program for new hires and a “key skill matrix” for all job levels within the function.
- Develop team performance metrics and report them to Brooks management on a periodic cadence.
- As a leader on the Sourcing management team, be proactive in maintaining and improving team culture by identifying gaps and delivering solutions to address opportunities for improvement.
- Provide opportunities and feedback to team members to build their skill sets and stretch opportunities for them to grow their career.

Cross-functional Influence and Alignment

- Build strong relationships with various levels of leadership in both Brooks and factories. Facilitate change by influencing Brooks and factory management. Support the team and influence factory decisions to utilize processes that lower cost and increase productivity.
- Collaborate with other Sourcing functional leaders to ensure new technologies, projects and goals are integrated into the seasonal work of the team.
- Collaborate with Development leadership and facilitate changes in our inline products that support improved commercialization and production; act as a conduit to Costing when improvements are made.
- Oversee and ensure alignment to Brooks standards across all commercialization Product Engineering teams which will be embedded with our factory partners.

Innovation

- Lead commercialization innovation and partner cross-functionally to build the tools and processes that continuously advance Brooks processes.
- Evolve, innovate and evangelize processes/ technology/design/systems, etc.
- Stay current with industry trends and innovation in the material and manufacturing space and be a thought leader across the organization.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.

## About Brooks Running

## Company Overview
- **One-liner**: Brooks Running designs and manufactures premium running footwear, apparel, and accessories for runners of all levels, rooted in motion science and engineering.
- **Entity Type**: Private (subsidiary of Berkshire Hathaway Inc.)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 1914
- **Founders**: John Brooks (founder of Brooks Shoe Manufacturing Co.)

## Core Business
- **Primary industry**: Retail / Athletic Apparel & Footwear
- **Target customers**: B2C (runners and fitness enthusiasts) and B2B (retail partners)
- **Mission**: To create gear and experiences that take people to the place that makes them feel more alive – whether it’s a headspace, a feeling, or a finish line.

## Products & Services
- **Running Shoes**: Performance road and trail shoes (e.g., Ghost, Glycerin, Adrenaline, Launch, Catamount)
- **Apparel**: Men’s and women’s running apparel – shorts, tops, jackets, tights – designed for performance and fit
- **Accessories**: Socks, hydration, and other running gear
- **Brooks Trailhead**: Flagship retail store at Seattle HQ offering gait analysis and personalized fittings
- **BlueLine Lab**: Rapid prototyping and innovation lab for footwear technology development

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of USD 1.2 billion (LinkedIn, 2025)
- **Notable Investors/Partners**: Berkshire Hathaway Inc. (parent company)
- **Growth Signals**: 1,221 employees (+11.1% YoY, +175 people); expanded Seattle campus with a second building in 2024; sold in over 50 countries; strong LinkedIn follower growth (+20.3% YoY)

## Competitive Advantages
- **Run science focus**: In-house biomechanics research and athlete feedback drive product innovation
- **Brand loyalty**: Strong reputation among serious runners; “Runner First” philosophy
- **Financial stability**: Backed by Berkshire Hathaway, providing long-term investment capacity
- **Sustainability**: LEED-certified HQ with proven energy and water efficiency targets
- **Integrated design**: Close collaboration between Seattle and Asia teams for rapid development

## Strategic Focus
- Continue investing in performance innovation and sustainability
- Expand global presence, particularly in APAC (e.g., Senior Apparel Merchandising Manager, APAC)
- Strengthen direct-to-consumer channel and digital experience
- Advance corporate responsibility goals: “everyone who wants to run is welcome to run, and everyone who runs has a place to do it”

## Why Work Here
- **Culture**: Values include “Runner First,” “Word is Bond,” “Champion Heart,” “There’s No ‘I’ in Run,” and “Keep Moving.” Inclusive environment where you don’t need to be a runner.
- **Hybrid/Remote**: Hybrid model – at least 3 days per week in the Seattle office. Other locations: Whitestown (IN), Burnaby (BC), Amsterdam.
- **Benefits**: Comprehensive medical/dental/vision, 401(k) with company match, five weeks PTO, 11 paid holidays, paid parental leave, annual bonus, deeply discounted Brooks merchandise and industry discounts, yearly fitness stipend.
- **Engineering & Innovation**: Work in the BlueLine Lab, collaborate with biomechanics scientists, and contribute to cutting-edge footwear/apparel development.
- **Internship**: Sprintern Program – US-based summer internship for early career talent.

## Sources
1. [Brooks Running - Our Company](https://www.brooksrunning.com/en_us/Meet-Brooks/our-company/)
2. [Lever Careers Page](https://jobs.lever.co/brooksrunning/)
3. [LinkedIn Company Page](https://linkedin.com/company/brooks-running-company)
4. [Brooks Careers North America](https://www.brooksrunning.com/en_us/meet-brooks/careers/north-america/)
5. [Indeed Company Profile](https://www.indeed.com/cmp/Brooks-Running-1/about)

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