---
title: 'Senior Manager, Consumer Marketing at One Pass Solutions'
canonical: 'https://feeny.ai/job/senior-manager-consumer-marketing-one-pass-solutions-united-states-sw43s089mss8'
type: 'job'
last_seen: '2026-10-20'
---

# Senior Manager, Consumer Marketing at One Pass Solutions

- **Company:** One Pass Solutions
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-10
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/one-pass-solutions/c0cf1662-3133-46a8-bd3c-876980c1bdbd

## Job description

## About One Pass

One Pass is redefining how people engage with health, wellness, and everyday living. Through a comprehensive engagement and loyalty platform, we empower millions of members to live healthier, more connected lives. Backed by deep partnerships across healthcare and supported by a culture of innovation, cross‑functional collaboration, and relentless curiosity, One Pass is scaling rapidly and shaping the future how people lead healthier, fuller lives.

linkAbout the Role The Senior Manager, Consumer Marketing is a senior individual contributor role that owns consumer subscription growth for One Pass Select. Reporting directly to the Chief Marketing Officer, this role owns the full consumer conversion journey, from eligible member to enrolled subscriber to retained subscriber. This is a builder’s role. You will stand up the conversion engine for a business with millions of eligible members: the paid media strategy, the offer and promotion calendar, the funnel analytics and the test-and-learn roadmap that tells us what’s working and what to fund next. You’ll partner with Product Marketing on the brand and value story, and work with Marketing Operations to bring campaigns to market quickly.

## Key Responsibilities

- Own consumer paid media strategy and budget across acquisition, retention and promotion, including the channel mix and performance accountability
- Own promotional strategy including the annual promotion calendar, measurement of offer effectiveness and mechanics of new promotion setup.
- Own acquisition, retention and consumer engagement strategy across paid, lifecycle and owned channels
- Own conversion analytics and reporting, including blended CPA, channel efficiency, funnel conversion rates and subscriber retention
- Build and run a structured test-and-learn roadmap, translating results into media, offer and creative decisions
- Own the reseller and channel-partner path to a One Pass subscription, partnering with business development on co-marketing and conversion
- Direct performance creative development against the brand standard set by Product Marketing, ensuring consistency across the consumer experience
- Partner with Marketing Operations on campaign execution, martech, lifecycle journeys and measurement infrastructure
- Partner with Product, Digital and Customer Experience teams to prioritize website and digital experience enhancements based on customer behavior, business needs, and performance insights.

Required Qualifications

- 8+ years of consumer marketing experience in direct-to-consumer, retail, e-commerce or subscription businesses
- Demonstrated ownership of a conversion or revenue target, with quantifiable results driving consumers to purchase — not just engage or click
- Hands-on fluency in paid media, including paid social and paid search, with the ability to set strategy and direct an agency to it
- Experience designing and executing promotion and offer strategy, including pricing-offer mechanics
- Strong analytical capability with command of CPA, ROAS, LTV, funnel conversion and retention metrics, and the ability to translate data into action
- Proven experience building programs from the ground up in a fast-moving environment
- Bachelor’s degree or equivalent practical experience

## Preferred Qualifications

- Reseller, retail partner or channel marketing experience
- Subscription lifecycle and retention marketing experience
- Familiarity with marketing automation and CRM platforms
- Experience in health, wellness, fitness or consumer benefits categories

Work Location & Eligibility One Pass Solutions, Inc. offers a flexible work environment. We operate as a hybrid company in the Minnesota–St. Paul Twin Cities area, where team members are expected to work in-office three days per week. We also support remote work across a number of U.S. states. We are currently able to employ individuals who reside in the following states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington, D.C. Please note: At this time, we are unable to employ individuals residing outside of these jurisdictions.

One Pass Solutions, Inc. commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. You may view all of One Pass Solutions, Inc.’s [recruiting notices here](https://docs.google.com/document/d/1stgTyTYSFhOhONK82c7A1st72fj2wVUAQekpnN4UCFk/edit?usp=sharing), including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information.

## About One Pass Solutions

## Company Overview
- **One-liner**: One Pass is a comprehensive fitness and wellness platform that connects millions of members to a vast network of gyms, digital classes, and lifestyle perks through employer and health plan partnerships.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: United States
- **Founded**: Not publicly available
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Wellness and Fitness Services
- **Target customers**: B2B (Health plans, including Medicare and Medicaid, and employers); the platform's end-users are the members of those plans or employees.
- **Mission or purpose statement**: Not explicitly stated, but the company operates on the premise of making activity and healthy living easier, more flexible, and more affordable to help people build healthier habits that lead to better outcomes for individuals and organizations.

## Products & Services
- **One Pass (Core Platform)**: A comprehensive fitness and wellness membership platform. It provides access to the largest network of in-person gyms (over 27,000 locations, including LA Fitness, Anytime Fitness, Planet Fitness) and digital wellness content (over 35,000 classes from brands like Fitbit, Yogaworks, Daily Burn, and Pvolve).
- **One Pass Select**: A subscription-based wellness platform for employers with five tier levels (Digital $10/mo up to Elite $249/mo). It includes in-person gym access, digital classes, and lifestyle perks like grocery delivery (via Walmart or Shipt).
- **One Pass for Medicare**: A solution designed to improve member satisfaction and reduce costs for Medicare plans, including complimentary access to 90,000+ virtual and in-person options for cognitive and social health.
- **One Pass Medicaid**: Designed to improve health equity and access for Medicaid plans, supporting preventative care and chronic condition management.

## Market Standing
- **Valuation/Market Cap**: Not disclosed.
- **Key Metric**: Total Funding: Not publicly available.
- **Notable Investors/Partners**: Serves more than 150 health plans and 4,000 employers, connecting over 43-47 million people. Key recent partner mention includes Walmart.
- **Growth Signals**: Extraordinary employee growth of **+164.9% YoY** (now 71 employees). Traffic to the main website is also growing rapidly at **+88.2% monthly**. They are actively hiring for multiple remote roles.

## Competitive Advantages
- **Scale & Network**: Boasts the industry's largest network of gyms and digital content, making it a "one-stop-shop" that is difficult for smaller competitors to replicate.
- **B2B Distribution**: Strong moat built on distribution through large health plans (Medicare, Medicaid) and employers, creating high switching costs and recurring revenue.
- **Comprehensive Offering**: Combines physical gym access, digital classes, cognitive health tools, and grocery delivery, addressing a wider spectrum of health and wellness than a pure fitness app.
- **Bundled Perks**: Features like free grocery delivery (Shipt/Walmart) and fuel discounts add significant value that differentiates them from simple gym reimbursements.

## Strategic Focus
- **Health Plan Penetration**: Deepening partnerships with Medicare and Medicaid plans to improve health equity and member satisfaction, directly tying their product to measurable ROI for payers.
- **Platform Expansion**: Continually adding more digital partners (15+ leading brands), gym locations, and lifestyle perks like grocery delivery to increase the value proposition.
- **Scalability**: Growing their tech and operations teams to support the rapid influx of members and partners.

## Why Work Here
- **High-Growth Environment**: The company is in a rapid growth phase (164% headcount growth YoY), offering opportunities for career advancement and impact that are rare in a more mature company.
- **Remote-First Culture**: All current job postings (Data Quality Analyst, Sr. Software Engineer DevOps, etc.) are listed as fully remote, indicating a strong remote work policy.
- **Mission-Driven Work**: Employees contribute to a product that directly improves people's physical and mental health, with a focus on accessibility and equity.
- **Young & Scaling Team**: The LinkedIn profile shows a company with a growing headcount (71 people) and a "manager-heavy" structure (20% of staff are managers), which can signal strong mentorship and leadership development opportunities.

## Sources
1. [one-pass.com](https://one-pass.com/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/one-pass-solutions)
3. [linkedin.com](https://www.linkedin.com/company/one-pass-solutions)
4. [remoteotter.com](https://remoteotter.com/company/one-pass-solutions)
5. [one-pass.com - Select](https://www.one-pass.com/solutions/select)

## Other roles at One Pass Solutions

- [Senior Manager, Clinical Member Engagement Strategy](https://feeny.ai/job/senior-manager-clinical-member-engagement-strategy-one-pass-solutions-united-ebmgtn9mvx6s) — United States
- [Events Manager](https://feeny.ai/job/events-manager-one-pass-solutions-united-states-0db1tqn2t5ga) — United States
- [Escalations Specialist](https://feeny.ai/job/escalations-specialist-one-pass-solutions-united-states-1etzq83f06rj) — United States
- [Head of Data](https://feeny.ai/job/head-of-data-one-pass-solutions-united-states-aq1w9ar65r6y) — United States